Importance of Marketing Strategies for Attracting Customers

Proposal and Ethics
Form

Table of Contents
Background to Research Topic...................................................................................................3
Background to Research Organisation........................................................................................3
Research Rationale......................................................................................................................4
Research Question.......................................................................................................................4
Research Aims and Objectives....................................................................................................4
Research Methodology................................................................................................................4
Timescale....................................................................................................................................7
Resources....................................................................................................................................8
REFERENCES................................................................................................................................9

TITLE: Importance of marketing strategies that used by company to attracts new and
potential customers towards its brand.
Background to Research Topic
Marketing strategy is related to the overall game plan of business for achieving the
prospective customers and also turning them into the customers of services or goods company
offers. The effective marketing strategy is helpful in analyse the strategic situation of company
prior to formulation, examination and chosen market oriented competitive position. It contributes
to aims and objectives of company (Al-Surmi, Cao and Duan, 2020). It is effective in attracting
the large number of consumers towards specific brand for enhancing the sales and profitability. It
is necessary for the company to develop effective marketing strategies which helps in attracting
the large number of customers. The better marketing strategies are helpful in provide the all
details to consumers regarding the specific product and also target them to buy the products. This
helps in develop the positive impact on mindset of customers. Other than this, marketing
strategies are helpful in meet with the potential consumers in channels they used frequently. In
this present time, many of the organisations use digital media to target the customers and also
attracting them toward the specific brand in an effective and efficient manner.
Background to Research Organisation
ASOS is cosmetic and he online fashion retailer. This firm was founded in year 2000 in
the London. Its aim is at the young adults. The website of this company sells more than 850
brand and won range of the accessories and clothings. ASOS placing its emphasis on the
corporate responsibility and also letting customers know which are helping. This company
develops brand with positive reputation. This mainly provides codes and links requires to buy
services and products. The target audience of ASOS are the fashion conscious people aging from
the 16 to 34 years old. Its customers keep with latest fashion and also offers the platform that
mainly provide them to the access to those goods and they mainly expect goods to be up to date.
The company ficus on providing the high quality of products and services to customers at the
reasonable cost (Appiah-Adu and Amoako, 2016). As the customers are more focused towards
the high quality of goods and at the reasonable cost. For the promotion, ASOS company use the
social media as the digital marketing strategy. In this present time, large number of customers are
connected on the social media. There are many different social media tools such as Facebook,
Instagram, Twitter and Google+. Through using these all the tools, company and customers can