Proposal and Justification for an E-Business Strategy

This document provides a proposal and justification for implementing an E-Business strategy. It discusses strategies for enhanced communication, mobile office, cheaper market control, and more. Learn about the benefits and implementation plan of an E-Business strategy.

Proposal and Justification for an E-Business Strategy
[Name of the Student]
[Name of the University]
[Author note]

Introduction:
E-Business is considered to be the administration of the business transactions which are
generally involved in the process of buying and selling of different kind of products or services
along with the sharing of information by making use of online services or the internet. E-
Commerce can also be defined as the commercial transaction of the trading goods and services
by making use of the internet, the e-commerce popularity is increasing day by day due to
simplicity and the convenience it provides while conducting online trading (Laudon and Traver
2016). Companies are seen to be associated with engaging themselves in different kind of online
activities which includes the purchasing, advertising and sales of products or services and many
more. Additionally E-Commerce has also been associated enabling eth businesses in gaining of
competitive advantage over their rivals by means of reduced cost and by making sure that the
satisfaction of the customers are being maintained.
Electronic business have been associated with providing of an increased productivity of
many companies by means of putting forward of a cheaper markets and by making sure that the
business is in control in the market (Kim and Peterson 2017). The E-business strategy is
associated with supporting effective means which are used for trading in order to make sure that
the goods along with services are being delivered to the stores and customers without any kind of
delays.
Strategies and Changes Expected in an Organization:
Enhanced communication along with faster decision making:
The E-business strategy implementation would be associated with ensuring time saving
by means of effective decision making and this would be done by making certain changes in the

traditional way of conducting the business. This is to be done because of the rapid growth of
internet which is associated with creation of new opportunities for the company. E-business
would be associated with establishing an expansion of the business activities because of the ways
by which the internet has been associated with globalizing the entire business by making sure of
the selling and buying of the goods and services throughout the entire world to the suppliers as
well as to the customers and producers (Kim and Peterson 2017). Communication in the E-
business would be associated with establishing a professional image of the business which is
associated with prompting the increased productivity along with which the vital communications
would be acting as an essential aspect for increasing the effectiveness and for having an efficient
exchanging of information along with the exchange of goods and services between the different
suppliers, company and the customers (Wang, Wang and Liu 2016). The E-business
communication along with the decision making strategies would also be associated with making
sure of the fact that the digital world using online trading system would be expanding the sales as
well as the purchasing of goods and services by means of forming an external relations and
activities of the business with the customers as well as with the other organizations. This would
be done by the usage of internet trading.
Mobile office:
E-business can be promoted anywhere as a business office which is provided wherever
there exists internet connectivity to the different portable devices so as to support the work task
which would be made easy by just clicking of few buttons. E-business is associated with the
creation of other opportunities as well related to the sustaining of the different e-business
products as well as services so as to make sure that online trading is being endorsed in an
efficient manner (Goolsbee and Klenow 2018). This would also be making sure of the fact that

the business is capable of selling and purchasing of the products in an effective and efficient
manner anywhere in the world without any kind of restrictions related to the different
geographical locations. The e-business activities would also be associated with ensuring that the
business is capable of growing along with being capable of providing essential services for the
customers so as to render them in achieving simplicity while purchasing the business products or
services by usage of the internet (Zhao et al. 2015). By making use of the business mobility of
being everywhere by employing the internet would be associated with encouraging an increased
sales and the reason behind this is that many of the individuals along with groups and other
businesses would be using the online trading system for the purpose of purchasing the goods or
services without any kind of expectations related to delays.
Cheaper and Better market control:
The traditional system is associated with including the dependency upon the advertising
agencies so as to endorse the products or the services provided to the customers and for
educating the customers related to particular brand. But whenever an organization is associated
with having control over their product or service then they become capable of representing that
particular thing to the market in a proper way (Akter and Wamba 2016). E-business is also
capable of allowing the small and the medium sized enterprises to embrace the online trading
system so as to help in navigate in the process of increasing their sales and for making sure that
the products are being advertised in a well manner without the existence of any kind of
dependency upon the advertising agencies. The usage of the social media along with the websites
customers along with the suppliers would become capable of getting a glimpse of the products as
well as the services which are offered by the organization and by doing this they would become
capable of buying goods as well as products by online means instead of visiting various stores

for purchasing of the commodity or the service (Cai et al. 2018). The e-business strategy would
also be associated with making sure of the fact that the business are ready for embracing the
power of the online trading and the reason behind this is that they can reach out to a diversified
group of people existing in different location, states or countries.
E-business Freedom:
E-business would be associated with promoting the thriving of the entire business
because of the TOE or the Technology Organization Environment, which is generally used for
the purpose of making sure that the internet is associated with fostering the activities related to
the trading conducted online mainly for the enterprises small or medium in size. This would also
be providing the businesses the freedom in terms of the location and the maneuver by means of
the goals and the needs that the business is having (Omondi and Mbugua 2017). The internet
would also be associated with providing of a platform which can be utilized by the organization
for the purpose of offering services and commodities to a broad reach making sure of the fact
that the growth and the development of the business is being established in a proper way. The E-
Business would also be associated with providing the business with the freedom of being capable
increasing the brand image in the market. This in turn would be associated with the creation of a
cohesion where the customers would become capable of getting more information related to the
product or service online and would also become capable of purchasing the products by making
few button clicks. The freedom of the business in exercising the e-business would be helping in
establishment of relationships with the other companies along with the individuals which would
be a breakthrough towards the financial increase of the business (Oliveira et al. 2017). The E-
business would also be helping in promoting the useful trading capabilities by means of

promotion of the freedom of business so as to utilize the technology like the internet used for
trading online.
Implementation Plan:
The dependencies of the Operating procedures:
The adaptation of the modern system instead of the traditional system of doing the
business would be associated with ensuring that the e-business is being conducted with proper
documentation of the operations of the company which has been achieved (Leong et al. 2016).
The E-business strategy is associated with promoting the procedure adaptation which is generally
used for the getting well fitted with the new ways used for conducting the different business
activities. The activities are generally associated with including the strategizing about how the
online trading would be associated with ensuring the fact that the business would be receiving
the orders which would then be including the shipping of the orders and delivery of the orders to
the respective buyers. The E-Business strategy would also be ensuring the fact that the customer
services along with the procedures are being kept in place so as to ensure return and refund of the
commodities which has been established (Chaffey 2015). This would also be helping in the
creation of good relationships with the customers as well which would be including the
satisfying the customer needs and changing from the traditional marketing approach to the e-
business systems by means of online services, which in turn would be responsible for leading
towards the expansion of the business by handling of the huge quantities of the products by
utilization of few manpower so as to handle the product delivery to the customers.
Businesses associated with the incorporation of a website would be associated with
helping in the transition of the business from the tradition form to modern form that is the e-
business system. The reason behind this that the site would be associated with becoming the face

of the company (Rahayu and Day 2015). The company would also be having the potential of
operating by means of being eye-catching and easily navigable along with being efficient
depending upon the website. The website should necessarily be associated with comprising the
essential details along with which the pages should essentially be associated with getting loaded
in an effective manner assisted with limited crowing in order to overwhelm the customers. The
E-business is also capable of making sure that the business in capable of taking the market itself
by means of using the websites which in turn would be making sure that the online trading is
being maintained adequately. The e-commerce incorporation would also be helping in increasing
the sales of the products and services by making use of the website which would be consisting of
all the information about the product and services (Falk and Hagsten 2015). The Site would also
be helping in making sure of the fact the brand image is being enhances along with
improvements in the customer services. The websites would also be helping the business in
getting access to the new as well as potential customers by usage of the web address along with
being associated with prompting of the productivity of the business and the reason behind this is
that less time is spent upon explaining the products to the customers.
Changeover:
The change from the tradition system of conducting the business to the e-business is one
of the risky moves but still it is rewarding. The usage of the online trading system can be
established by means of online establishment of the advertisements by usage of the articles or
blogs in which the contents should necessarily be related to the activities of the business
(Grbovic et al. 2015). Customers are capable of prospecting the advertisements of the business
by making use of the internet through their electronic devices such as mobile, tablets or
computers along with being associated with purchasing of the products online. Whenever an

organization is associated with the adaptation of the e-business trading method rather than the
traditional training it would become very clear and easy for them to reach out to a broad range of
people within minutes. A business is also capable of grasping the available options related to
marketing by usage of the e-business by manes of taking over of the business services and the
products online (Laudon and Traver 2018). This would be helping in establishment of customer
satisfaction related to the services which ate offered by the businesses and would be done by
limiting the hustle related to shopping and the internet is associated with providing of a platform
where the company is capable of trading by usage of the conventional trading method by means
of the online advertising.
Benefits and Measurement of E-Business:
Local and global expansion:
The E-Business is associated with promotion of the online trading activities by means of
increasing the collection of revenue by sale of goods and services. The business might be
associated with expanding locally or globally and this is entirely dependent upon the investments
made by the business which are incorporated by the e-business (Chen et al. 2015). The E-
business is also associated with providing of certain criteria where the companies are capable of
reaching the potential customers based locally and the services incorporated by making use of
the internet. The contribution of the e-business towards the global and local expansions are
measured by the financial statements of the business where the money that is generated is having
a huge impact upon the business because of the online promotion of the trading and development
of the company. The E-business is also associated with increasing the business revenue
generation which is facilitated by the widespread information sharing related to the goods or the
services purchased or sold by usage of the internet (Li and Karahanna 2015). Besides this the

income statement which is generated by the e-business is associated with measuring the business
profits and is associated with helping it in achieving the growth and development of the business
internationally as well domestically.
Staying competitive:
Peoples are associated with doing considerable amount of shopping in stores which is
much more excellent than the online shopping. However the online trading is seen to be growing
at a more excellent speed, the e-business is associated with establishment of the business
dominance so as to outdo the rival business by means of offering online trading system. The
usage of smart devices are now turning into a conventional method of conducting the online
trades which is associated with providing mutual benefits from buying and selling of the
products without existence of any kind of delay or efficient trading (Pappas et al. 2017). The
contributions are generally measured in terms of the customer satisfaction so as to make sure that
the business which have been incorporated is capable of capturing the attention of the potential
customers if the customers are satisfied after the product is brought by them.
Cost lowering:
The E-commerce is associated with carrying of lower price which is added to the e-
business and this is not a high-risk investment. The business is seen to be becoming more
profitable and is promoted towards an increased productivity (Kurnia et al. 2015). The E-
business is associated with reduction of the business transactions costs as the customer cost as
well. The business transaction cost is also reduced as there is no existence of salesperson who
would be persuading the customers or the cashier to help the customer in sales, and for this
reason there is a requirement of fewer capital as compared to the traditional trading systems.

Additionally the e-business is also associated with reduction of the customer cost as well
which is done by making the shopping cheaper and easier. Along with this providing of free
delivery is associated with helping in saving the customers a lot from the other expenses for
getting a particular product or service (Hallikainen and Laukkanen 2018). The reduction of the
cost for the business transaction as well as the customer cost is done by means of the
performance of the market related to the competition because of the rival firms along with the
profitability of the business because of the conventional trading methods.
Conclusion:
The e-business is capable of promoting the global marketing mainly for the new
upcoming firms by means of trading their services online and by sharing the information which
has been made easily. E-business is the term which is used in conjunction with the e-commerce
so as to offer products to the buyers. A platform is provided by e business which can be used by
the organization for conducting of the conducting online trading activities by making use of the
internet. Besides this the e-business is also associated with ensuring the fact that the customers
are receiving full information related to a product or a service from the internet which in turn
makes it easy for the customer to understand the business activities that are involved. Conducting
of the online trading is associated with helping in the creation of the good relationship between
the buyer and the business by means of providing the customers with an efficient service.

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