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Role of Contingent Leadership and Management: Case Study on Virgin Group

   

Added on  2019-12-04

13 Pages4395 Words150 Views
PROPOSAL (Role of contingent leadership and managementstyle on the performance of employees: A case studyon Virgin group)

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................1Background of the study ........................................................................................................1Rationale of the study.............................................................................................................2Significance of the study .......................................................................................................2Research aims and objectives.................................................................................................2Research questions ................................................................................................................2LITERATURE REVIEW ...............................................................................................................3Leadership and management..................................................................................................3Significance of leadership and management..........................................................................3Leadership and management style .........................................................................................4Impact of leadership and management on employee performance........................................5RESEARCH METHODOLOGY ....................................................................................................5Research design .....................................................................................................................5Data Collection ......................................................................................................................6Research instrument ..............................................................................................................6Sampling ................................................................................................................................6Data Analysis plan..................................................................................................................6Ethical Considerations ...........................................................................................................7GANTT CHART ............................................................................................................................7REFERENCES ...............................................................................................................................9

INTRODUCTION Background of the study The condition prevailing in today's competitive environment is the matter of constantchanges. Thus, it is due to the presence of given aspect a manager of organizations has toperform significant changes in its business strategy (Silzer and Dowell, 2009). However, whileimplementing framed business strategy, managers of firms will have to adopt different styles ofleading and managing people. Here, each management and leadership style adopted by themanager of organizations causes’ significant impact on performance of the employees. Thus, itis right to say that the different types of leadership and management style cause necessary impactupon the performance of employees. In accordance with the given context, there are threecontingent leadership and management styles identified which is used by the managers in theirworking in today's competitive environment. It consists of autocratic, participative and free-reinetc (Nienaber, 2010). Styles of managing and leading people affect the performances ofemployees. This is because, these all given styles have psychological impact upon workers and italso further guides the behavior of people. Thus, the contingent leadership and management styledirects affects the performance of people towards both negative as well as positive direction. The present study is based on the topic of assessing role of contingent leadership andmanagement style on the performance of employees. Thus, with an aim to support the givenresearch, a case study of Virgin group will be used. Virgin is the privately owned Britishmultinational branded venture capitalist which is founded by Richard Branson and Nik Powell inthe year 1970 (Virgin group, 2016). The organization functions in diversified business and has itsoperation in wide number of countries. In addition to this, the company is achieving success inmany of its business due to effective and creative management and leadership style. It is due tothe presence of given aspect respective firm is selected for the present study. In the given proposal, views and opinions of different authors will be taken into accountwith an aim to reach on the appropriate conclusion. In this context, different secondary sourcessuch as books and journals will be reviewed. Further, in the present study researcher will alsotake help from number of research tools and techniques in order to reach conclusion. Finally, atthe end of this proposal time frame will be prepared which will guide the scholar to complete thewhole work related with the given study during a specified tenure. 1

Rationale of the studyChanging business environmental conditions is regarded as one of the major issue whichforces the manager of organizations to perform significant changes in its way of managing andleading employees of the firm. Here, each leadership approach which manager selects has itsnecessary impact on the performance of workers. Here, changing business environmental condition is the major issues because of thepresence of intense competition in different fields. The intense competition in the businessenvironment leads to several changes within the firm (Nahavandi, 2009). Thus, with an aim tomanage the occurred change a firm will needed the team of talented and competent employeeswho can perform well. However, an effective performance will be delivered by the employeesduring the period of change if manager comply with an effective management and leadershipstyle. The present study will shed the light on the role of contingent leadership and managementstyle on the performance of Virgin group employees. Significance of the study The study conducted has its importance for the number of individuals. The given studycan be used by the research scholar with an aim to prepare the base for their study. In addition tothis, the given study has its importance for the different firms. This is because, with the help of itmanager of respective firm can identify or adopt appropriate style of managing and leadingpeople (Appadurai, 2009). Thus, through this way they can perform significant increment in theperformance of workers in an effective way. Research aims and objectivesTo analyze the significance of leadership and management in the company.To examine the contingent leadership and management stylesTo assess the impact of contingent leadership and management styles on the performanceof employees. To recommend the ways of enhancing performance of employees. Research questions 1.What are the significance of leadership and management in Virgin group? 2.What is the different type of contingent leadership and management styles? 2

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