Challenges and Opportunities for Tesla's Electric Cars in the UK

Foundation Degree in Business & Management (Year 1)
Innovation and Enterprise (BMS 409)
TITLE
I declare that this project is all my own work and that I have acknowledged all materials used
from the published or unpublished works of other people. All references have been duly cited
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background of the company.......................................................................................................3
Evaluation of Electric cars of Tesla ...........................................................................................4
Recommendation........................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Tesla is one of the re-known brands in the world. The company sells various kinds of
electric cars in different places in the United Kingdom. Electric cars of the firm are well-known
and a large number of customers are attracted to it. The company faces various kinds of chal-
lenges in selling cars in different places (Tesla, 2020). However, it has various opportunities as
the world is much focusing on sustainable product development and growth. The report focuses
on Tesla's electric cars in Britain. It also discusses various kinds of problems in manufacturing
and selling of product under critical analysis and in the end recommendation is given for making
changes to improve shortcomings and improve strength factors.
MAIN BODY
Background of the company
Nikola Tesla's well-known for electric cars introduction and pioneer in the world. It was
founded in the year 2003 by the engineer's group (Roper, 2020). This also proves that these vehi-
cles have a future and can be better than petrol cars which are polluting the world and also very
limited stock available in the world. Decreasing Non- renewable sources of energy was the main
reason for innovation and the idea of manufacturing electric cars by them. In 2008, the company
launched a premium electric Model-S, and hence company able to change the mentality of peo-
ple that sustainability can be possible. Elon musk which is well-known for innovation and cre-
ativity become a co-founder at a later stage of and hence company again impoverished by his
plans for example Model3 was introduced by him at low prices to attract customer and purchase
its product (Tesla, 2018). The company also sell different other product such as Powerwall, Pow-
erpack, and Solar Roof. Company has innovated various kind of electric cars but all of are lim-
ited to a few rich countries and hence expanding business company is trying to down the price
and launch new electric vehicles. The company also has a market in the United Kingdom. And a
large number of customers are attracted to its product. BREXIT and COVID become a barrier in
selling products of the firm in the United Kingdom. Also, a large number of people still avoid
purchasing its product because of the premium price and highly complex engineering that in-
creases the maintenance cost of the product. Coronavirus has a highly impacted life of British
and recession, inflation, etc. are hampering the growth of the firm, and is unable to expand its
market in a different part of the United Kingdom. However, the company is trying to push busi-
ness with a different strategy.

Evaluation of Electric cars of Tesla
Tesla is one of the rising automobile companies in the United Kingdom and it sells vari-
ous kinds of models such as Model 3 which are highly innovative and design for the next genera-
tion. It is one of the cheapest electric cars that is launched by the firm to attract British customers
and increase its market share. This product is completely electrified (BEV) and fully automated
with advanced features. Because of extreme innovation and best performance of innovated auto-
mobile won Car of the Year 2019 and also of 2020 and hence company's fame continuously in-
creased which helped in attracting a large number of customers and increasing its market share.
The company has various kinds of features such as attractive design, best comfort level. Model-3
of the company's product is one of the safest cars on earth. Accident chances by the car are very
rare and it has also achieved the highest safety rating from the National Highway Traffic Safety
Administration (Hahn, and et.al, 2019). Automated mode of the car again contributes to safe
drive and hence passengers will remain sure when vehicles are passing through different places.
Battery power, capacity power of the car is very good compared to other electric models of the
same range and h
ence able to become the first choice of consumers.