Marketing Strategies for XYZ Company

Running head: MARKETING STRATEGIES
Marketing strategies
Name of the student
Name of the university
Author Note

1MARKETING STRATEGIES
Executive summary
The aim of the report is to prepare a proposal for the board of directors of the company, XYZ
which will be focusing on the development of a new product and marketing strategies for
increasing the market base and reduce the overall cost. The first part of the proposal will be
dealing with the issue of market segmentation and supply chain management and related issues.
The next part of the proposal will be focusing n the quality management and product
management ideas and the recommendations for the company to implement. This is expected to
serve the purpose of the company in developing new marketing strategies.

2MARKETING STRATEGIES
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Market segmentation...................................................................................................................3
Supply chain management, distribution and logistics.................................................................4
Quality management ideas...........................................................................................................4
Product management idea............................................................................................................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................6