Enhancing Strengths and Overcoming Weaknesses of H&M Clothing Products

Proposal

Table of Contents
Introduction......................................................................................................................................3
Background of organisation and description of situation................................................................3
Discussing relevant literature associated with the topic..................................................................4
Critical analysis of the product, service or process..........................................................................5
Putting forward recommendations with justification.......................................................................7
Conclusion.......................................................................................................................................8
REFERENCES ...............................................................................................................................9

Introduction
Innovation is an executing an idea which addresses a particular challenge and attains
value for both the customer and company. Innovation is important for the growth and success of
company. Innovation helps an organisation in developing of new product in marketplace.
Product generation development is known to be the creation of a new technical products by both
new development of partial systems and specific carryover. New product development in
marketplace facilitate business organisations in improvement of its brand image and also in
attainment of competitive advantages successfully and within in less period of time. In this
proposal, H&M is a chosen retailer that sale out clothing for women, men, teenager and children.
It is the second largest global clothing retailer that is popular and well-known for its quality and
designs. Beside of the exclusive online shopping, Hennes & Mauritz also collaborated with
designer labels, fashion designers, celebrities and fashion models to offer customers or clients
the exclusive collection, including Karl Lagerfeld, Viktor & Rolf, Stella McCartney, Kate Moss
and Madonna (Asif and Asif, 2020). This proposal divided into some aspects that will be
essential in its completion. These aspects are background of the company and current situation,
information regarding the products i.e. strengths and weakness and recommendations for
overcoming weakness and improving strengths. These are main aspects that will be essential in
completion of current proposal successfully and systematically.
Background of organisation and description of situation
H&M (Hennes & Mauritz) is a chosen organisation for this proposal. It is a Swedish
multinational clothing retailer. Company specialise in selling of clothing for women, men
children and teenagers. Company was founded in 1947 by Erling Persson. It is a new fashion
chain for women in Sweden with a progressive and new concept. H&Ms business concept is
quality and fashion at the affordable and best price (Fung, Choi and Liu, 2020). Company has a
design as well as a buying department that develops H&M's collections, creating it possible to
offers the fashionable or latest fashions. Company has long history and is around 62 years. H&M
did a large expansion in all over the world. In year 2009, there are approximately 1700 stores
spread over 33 various nations and markets, and employ around 73000 people. There are
basically three target market where, H&M provides their products. These markets are Germany,
UK, France, Chine, Sweden, Russia, Italy, Poland, Switzerland and many others. Therefore,