Innovation in Services: A Case Study of Tesco

PROPOSAL

TABLE OF CONTENT
Introduction
Background of organisation
Description of situation/ new innovation in services
Several theories related to innovation
Analysis of products or services
Recommendations
Conclusion

INTRODUCTION
Innovation is a process of introduction of new products or services by company
in order to meet needs and requirements of several individuals and gain
competitive advantages in external environment.
Most of the organisations are investing huge amount of their capital in research
and development departments with an aim to find differentiate method that can
make customers happy and satisfied.
This Presentation is about Tesco that is third largest retailers in world providing
new and innovative products and services to enjoy huge profit margin and
market share.

Background of organisation
 Tesco is public limited company that have started its operation in 1919, 101
years ago that have 6800 stores with brand such as One Stop, jack, Premier,
booker and One stop.
It is British groceries and general merchandise retailer that operates in
different parts of world with varieties of products and services ranging from
home, personal and financial services to earn maximum profit margin.
Company operation expand in 1939 with more than 100 shop across United
Kingdom, then in 1990 it enter into 11 countries in world.