Business Plan for Flip-Flop Factory in Jharkhand

This research proposal focuses on the development of a business plan for a flip-flop factory in Jharkhand, India. The aim is to embed sustainable practices and circular economy principles in the business. The proposal includes market analysis, routes to market, and a detailed business plan. Get expert assistance and study material at Desklib.

PROJECT MANAGEMENT AND CONSULTANCY PROJECT
RESEARCH PROPOSAL
THRIVENI APPARELS AND
TEXTILES LIMITED
“I, Tanya Vaishnav, certify that this is an original piece of work. I have acknowledged
all sources and citations. No section of this essay has been plagiarised.”
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EXECUTIVE SUMMARY
This research proposal focuses on the development of a business plan for a flip-flop
factory in Jharkhand. Jharkhand is a developing state in the eastern part of India.
Various research methods have been used to analyse the competencies of Thriveni
Apparels and Textiles Limited (parent company) for footwear industry. The main
agenda is to investigate several areas that could help in making an appropriate
strategy for doing the business in Jharkhand. Moreover, the reason for developing a
business plan on flip-flop manufacturing unit is because of the significant prominence
of the footwear industry in India. India is the second-largest manufacturer of footwear
which ultimately motivates the authorities to get attracted to the footwear business.
With the help of academic models such as PESTLE analysis and 7P’s of Marketing,
several areas have been investigated that help in targeting the customers along with
taking appropriate action. With the help of Gantt Chart and Risk Logs, several
milestones can be achieved through the development of the project. The main aims
and objectives have been referred throughout the research proposal.
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Infographic to represent Executive Summary
Source: Canva
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Table of Contents
PROJECT MANAGEMENT AND CONSULTANCY PROJECT...........................................1
RESEARCH PROPOSAL .........................................................................................................1
....................................................................................................................................................1
THRIVENI APPARELS AND TEXTILES LIMITED.............................................................1
....................................................................................................................................................3
Infographic to represent Executive Summary............................................................................3
Source: Canva.............................................................................................................................3
TABLE OF CONTENTS...........................................................................................................6
SECTION 1................................................................................................................................6
1.1: INTRODUCTION...............................................................................................................6
1.2: RESEARCH QUESTION...................................................................................................6
1.3: AIM.....................................................................................................................................6
1.4: OBJECTIVES ....................................................................................................................6
SECTION 2................................................................................................................................6
2.1: MARKET ANALYSIS- INDIAN FOOTWEAR INDUSTRY .........................................6
2.2: JHARKHAND- AN OPPORTUNITY...............................................................................6
SECTION 3................................................................................................................................6
3.1: LITERATURE REVIEW....................................................................................................6
3.1.1: SUSTAINABILITY- ‘IN-TRAINING PRODUCTS’.....................................................6
3.1.2: CIRCULAR ECONOMY ...............................................................................................6
3.1.3: 7P’S OF MARKETING.................................................................................................6
SECTION 4................................................................................................................................6
4.1: RESEARCH METHODOLOGY........................................................................................6
4.1.1: LOCATION OF THE PROJECT.....................................................................................6
4.1.2: MEANS OF FINANCE ..................................................................................................6
4.1.3: RAW MATERIALS ........................................................................................................6
4.1.4: UTILITIES ......................................................................................................................6
..................................................................................................................................................6
SECTION 5................................................................................................................................6
5.1: RESOURCE PLANNING..................................................................................................6
SECTION 6................................................................................................................................6
6.1: ETHICAL CONSIDERATIONS........................................................................................6
SECTION 7................................................................................................................................7
7.1: RISK ASSESSMENT.........................................................................................................7
SECTION 8................................................................................................................................7
8.1: CONCLUSION...................................................................................................................7
SECTION 9................................................................................................................................7
9.1: REFERENCES....................................................................................................................7
SECTION 10..............................................................................................................................7
10.1: APPENDICES...................................................................................................................7
10.1.1: CV..................................................................................................................................7
10.1.2: INDIVIDUAL LEARNING PLAN.............................................................................7
LIST OF FIGURES....................................................................................................................7
Figure 1: Sales of Footwear in India..........................................................................................7
SECTION 1................................................................................................................................8
1.1: INTRODUCTION...............................................................................................................8
1.2: RESEARCH QUESTION.................................................................................................10
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‘Business plan to develop a flip-flop factory in Jharkhand, India, with sustainable practices
and circular economy embedded’. ...........................................................................................10
1.3: AIM...................................................................................................................................10
1.4: OBJECTIVES ..................................................................................................................10
2.3.1: Sustainability: ‘In-training’ products........................................................................17
2.3.2: Circular economy .....................................................................................................17
Product.................................................................................................................................18
Prices...............................................................................................................................18
3.1.4: Utilities...........................................................................................................................22
Water........................................................................................................................................22
Manpower.................................................................................................................................22
Selling & Marketing Arrangements ........................................................................................22
SECTION 4..............................................................................................................................24
4.1: Project Initiation and Planning stage............................................................................24
SECTION 5..............................................................................................................................25
5.1 RESOURCE PLANNING.............................................................................................25
SECTION 6..............................................................................................................................26
6.1: ETHICAL CONSIDERATIONS.................................................................................26
SECTION 7..............................................................................................................................29
7.1: RISK ASSESSMENT..................................................................................................29
SECTION 8..............................................................................................................................30
Evaluation techniques..........................................................................................................30
SECTION 9..............................................................................................................................31
9.1: CONCLUSION............................................................................................................31
SECTION 10............................................................................................................................32
10.1: REFERENCES...........................................................................................................32
SECTION 11............................................................................................................................32
11.1: APPENDICES............................................................................................................33
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SECTION 1
1.1: INTRODUCTION
Thriveni Apparels and Textiles Private Limited (TATPL), a subsidiary of Thriveni
Earthmovers Private Limited, one of the largest Mine Developer Operator in India,
has signed a Memorandum of Understanding with Government of Jharkhand on the
17th February 2017, to set up a garment and footwear manufacturing unit in
Barkagaon block of Hazaribag District of Jharkhand in close proximity to Pakri
Barwadih Coal Mines of NTPC Limited (Thriveni Apparels and Textiles Private
Limited Official Document).
The main objective of the undertaking is to create employment opportunity to the
project affected persons in the mining area covering around 17 villages of
Chepakalan, Dadikalan and Sinduwari Panchayats of Barkagaon Block in Hazaribag
district of Jharkhand, mainly for women. This is a business model with social
objective and will be self-sustaining, creating employment opportunity for 1000 to a
max of 5000– mainly women folks. This initiative is one of its kind in Jharkhand and
first among any Mine Developer Operator in India (Thriveni Apparels and Textiles
Private Limited Official Document).
Thriveni Sainik Mining Private Limited (TSMPL), a joint venture between Thriveni
Earthmovers Pvt Ltd and Sainik Mining and Allied Services Limited, is the Mine
Developer Operator for NTPC and have commenced mine development and
operation of Pakri Barwadih Coal Mining Block (Western Pit) in Barkagaon,
Hazaribag, and has been providing employment opportunities to all eligible and
skilled project affected persons in the area, mostly men. With increase in coal mining
targets, it is imperative that more and more land is needed for mining activities
resulting in displacing more people. With the aim of making livelihood available for
these people and with a constraint that only a few can be employed in mining,
garment unit is planned (Thriveni Apparels and Textiles Private Limited Official
Document).
This novel venture, in association with TSMPL will develop skill in garment and
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footwear making among the women folks making them employable in Thriveni
Apparels and Textiles Pvt Ltd. The company expects to provide employment
opportunity for more than 5000, to promote socio-economic development and
inclusive growth in the project affected area (Thriveni Apparels and Textiles Private
Limited Official Document).
So far 300 women have been trained for garment making, particularly formal men’s
shirts, and an initial batch of 50 women will be trained for footwear making – Hawaii
flip-flops.
The proposed opportunity:
• Items of Manufacture: Garments and Footwear.
 Peak Capacity: 1 million of various garments (men’s casual and formal shirts full/half
sleeves) and 3 million pair of Footwear.
 Employment generation: 1000 persons to start with a capacity of maximum of 5000.
 Total Investment: 40 Crore Rupees over a period of 5 years.
 Location: Barkagaon, Hazaribag, Jharkhand.
 Till date 300 women from the project affected area were enlisted for training and
have completed training in garment making and apart from this, 50 women will be
trained in Hawaii footwear making.
 NTPC Ltd., the Owners of the Pakri Barwadih Coal Block, have set up an ITI, where
a garment training centre is established by TSMPL, and training will continue.
 They do take job orders for mining uniforms, safety jackets, overalls, and a few other
uniforms for schools and establishments locally, including job order on shirts with a
marketing agency. All fabric and accessories are being provided by the buyers.
 Government has allotted a parcel of Land of 1.425 acres in Mauza Sikri, Barkagaon
under Khata No 136 and Plot No 151, through Jharkhand Industrial Area
Development Authority, for the project.
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The company now professionally operates in manufacturing garments and is looking
to expand in the Indian Footwear Industry by training women into manufacturing
basic Hawaii flip-flops. Filling the gap in the market and seeing this as an opportunity
to grow the business in Jharkhand, a business plan is further developed for flip-flops.
1.2: RESEARCH QUESTION
‘Business plan to develop a flip-flop factory in Jharkhand, India, with sustainable
practices and circular economy embedded’.
1.3: AIM
The aim of the research is to develop a Business Plan for a flip-flop factory in
Jharkhand, as part of Thriveni Apparels and Textiles Pvt. Ltd., embedding
sustainable practices.
1.4: OBJECTIVES
 Market analysis of the business opportunity for flip-flops in India.
 Critically explore sustainable practices in footwear (flip-flops) in India, to
embed principles of circular economy.
 Identify routes to market.
 Identify the lessons learned for success and failures of ‘Thriveni Textiles in
Training’.
 Develop a business plan for a flip-flop factory in Jharkhand, India.
Timeframes
There are some specified time which is required to complete the study. With
understanding and determining and making information relevant, it is important for
people to evaluate and determine changes properly. In order to make activities
proper and specific, then it is easy for association to determine and plan future
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activities. There is complete and specific information through Gantt chart, so it will be
easy for individuals to plan activities.
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SECTION 2
Preliminary Market analysis / literature review
2.1: MARKET ANALYSIS- INDIAN FOOTWEAR INDUSTRY
Industry Scenario
Indian footwear industry holds a crucial place in the Indian economy for its potential
for employment, especially for weaker sections, and for supporting economy through
its foreign exchange earnings. India is the second largest global producer of
footwear after China, accounting for 13% of the global annual production of 16 billion
pair as compared to China’s share of more than 60%. India annually produces ~ 115
million pairs of which, 95% are consumed internally while remaining are exported
primarily to European nations. The major production centers in India are Chennai,
Ranipet, Ambur in Tamil Nadu, Mumbai in Maharastra, Kanpur in U.P., Jalandhar in
Punjab, Agra, Delhi, Karnal, Ludhiana, Sonepat, Faridabad, Pune, Kolkata, Calicut
and Ernakulam. About 1.10 million are engaged in the footwear manufacturing
industry. Due to this, India’s share in the global export market of US $ 124.43 billion
is a paltry 1.9% in value terms making it much lower than China’s share of 40%
(Indiatradefair.com, n.d.).
India’s annual footwear consumption of 2.1 billion pair is the third largest globally
after China and USA and has recorded a healthy growth over the past decade driven
by rise in income levels, higher disposable income, growing fashion consciousness,
and increasing discretionary spending. The same has also led to a change in
perception of the footwear industry from a basic need based industry to a fashion
and style industry. However, the average per capita footwear consumption in India
continues to be low at 1.66 pair per annum in comparison to the global average
consumption of 3 pair per annum and developed countries average of 6-7 pair per
annum. This gap coupled with increasing disposable income, rising middle class and
changing consumer preferences provide a tremendous opportunity for the Indian
footwear market to grow at a rapid pace going forward (Indiatradefair.com, n.d.).
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In value terms, Indian footwear sector is estimated at Rs. 50,000 crores which
includes domestic market of Rs. 32,000 crores and export market of Rs. 18,000
crores. Despite just 10% share of exports in India’s total production volumes, its
share is almost one third in value terms due to higher Average Selling Price (ASP) of
Rs. 800 per pair for exported footwear as compared to ASP of Rs. 160 per pair for
footwear consumed in the domestic market. The sharp variation is on account of
higher share of leather footwear (80%) in the total exports as compared to around
20% share in the domestic consumption (Indiatradefair.com, n.d.).
Seeing this as an opportunity to increase employment for unskilled women and for
expansion of the business, Thriveni Apparels and Textiles Private Limited will be
focussing on training women into manufacturing Hawaii flip-flops. According to a
study conducted by Passport, women’s footwear accounted for a total growth of 19%
as of 2018. Per capita expenditure has recently double for women’s footwear as
many working class women buy shoes to match their outfits and have become more
fashion-conscious. Indian manufacturers’ focus lies on producing more women’s
shoes as compared to men’s. Indian footwear giant, Bata India Ltd., is targeting
young women consumers as they see them as potential to increase their sales
(Passport, 2019).
There is difference in demand of consumers, hence it is important and
relevant for people to collect and make information specific. Thriveni Apparels and
Textiles Private Limited provides products through which is used for daily wear. This
is specific and relevant because information is conducted and making products used
for daily purpose. There will relevant and specific demand regrading comfort, so
these products must be more appropriate for consumer's demand. Flip flop is one of
the comfortable for consumers because they are using it for daily purpose. There will
complete and appropriate information with people. If these slippers are not
comfortable, then consumers does not prefers to use it and hence sales of Thriveni
Apparels and Textiles Private Limited does not positively affected. So flip flop is one
of the most in demand slipper among consumers. This flip flop slippers is not only for
ladies but targeted age group consumers. Gantt chart shows activities which has to
be done for establishing business, but at the same time, there is some allotted time
to complete it., hence this is the best and specified way to dilute the actions and get
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positive outcome.
Figure 1: Sales of Footwear in India
Source: Passport
2.2: JHARKHAND- AN OPPORTUNITY
Jharkhand lies in the eastern part of India, sharing its state borders with developing
states of Odisha and West Bengal. The state’s GSDP economic growth stands at
10.22% in 2017-18, which as a result makes Jharkhand as one of the leading
growing state of India (India and About Jharkhand: Information on Mining Industries,
2019).
Government of Jharkhand (GOJ) aims to promote and develop a robust textile and
apparel industry that provides sustainable employment to weavers Jharkhand as a
destination of choice to global textile majors. The GOJ has released a ‘Jharkhand
Textile, Apparel and Footwear Policy, 2016’. The policy aims to modernize textile
manufacturing and improve productivity in order to ensure availability of quality fabric
at affordable prices to cater to domestic and international demand
(Momentumjharkhand.com, n.d.).
India is the second largest footwear producer globally. However, the average per
capita footwear consumption is low as compared to the global average. With
increasing disposable income, rising middle class and changing consumer
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preferences, tremendous opportunities exist for the footwear market to grow at a
rapid pace going forward. Steps shall be taken by the Government to support
technology up gradation for footwear processing, skilling more people in leather
technology and providing all necessary assistance in export of footwear products
and entering new markets. Also, efforts shall be made to improve R&D facilities and
encourage innovation in the production process and reduce environmental damage.
Ministry of Textiles, Government of India, through its many schemes and policies,
offers fiscal and other incentives for the promotion of the sector. Government of
Jharkhand shall facilitate units established in Jharkhand to avail these incentives
(Momentumjharkhand.com, n.d.).
In order to further analyse Jharkhand’s external environment, a PESTLE analysis
has been conducted.
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Figure 2 : PESTLE Analysis for Jharkhand
Source: Piktochart
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2.3 LITERATURE REVIEW
The aim of this section is to develop various concepts which would help develop a
business plan for a flip flop factory.
2.3.1: Sustainability: ‘In-training’ products
According to Michael H. Posner, 2014, the aspect of sustainability becomes
one of the primal component in majority of the organization as it directly link with
surviving within industry for longer time period. The concept of sustainability refers to
an organized business approach which help an establishment to develop and create
long term value by taking into considering different factors like ecological, social,
economic, political environment. On the other hand, there is an intense level of
competition or challenges among companies in regard of acquiring innovative
technologies, delivering high quality of products, implying competent strategies and
many more. Moreover, there are various factors which impact over company's
potentiality in attaining sustainable growth and development within current industry.
Some of these are identifying suitable resources, arranging sufficient amount of
money, following government regulation, dealing dynamic nature of customer
demand. However, to cope with such threat or factors, one of the significant strategy
that an establishments implements within its business function is that donating the
product to NGO as 'In training products'. Due to such initiation, it benefit company in
enhancing its goodwill and also to improve the performance of its brand image
among competitors in an improved mode. In regard of Thriveni Apparels and Textiles
Private Limited, it operate its service in textile or garments sector by offering high
quality of commodity to its targeted audience in a better manner. However, on the
basis of company's market analysis, it has been signified that Thriveni Apparels firm
has the capability to enhance its market share or size in an improved way. Hence,
Thriveni Apparels take an initiative in expanding its market division to footwear
industry as company identified as big opportunity for growth. Henceforth, for filling
the gap inside marketplace, Thriveni Apparels make an attempt to deliver its sample
product to NGO with an intent of non- financial benefit. With the help of such
contribution by establishment, it lead them to gain enough time period for analyzing
the industrial changes. In addition to this, offering 'in- training products' enable
Thriveni Apparel to acquire customer loyalty by performing CSR activity in terms of
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producing products to NGO on free cost. This is because, in present situation of
industry, wide range of population are highly demand about organization contribution
towards society. Hence, to face such demand the aspect of 'in training' products
enable Thriveni Apparalels to explore its capability for enhancing its proficiency ratio
and also can easily enrich its sustainability for its new flip flops sectors among
competitors within prescribed time limit. Additionally, 'in training' strategy empower
an organization to implement best strategic decision and also drive them to adopt
innovative technologies into its functional unit. Due to such effort, it assist
organization to improve its potentiality in attaining sustainability for its products within
current industry fro longer time duration in an impressive or productive style.
2.3.2: Circular economy
In the views of Ellen MacArthur Foundation, Circular economy is regraded as
as a alternative way of linear economy. The concept of circular economy is
considered as one of the effective regenerative approach which mainly focusses on
eliminating wastage of products and utilising the available resources at optimal level.
Along with this, it provides enormous amount of benefits to an organisation like
reduce pressure over environment, enrich the security of supply of raw materials,
enhance competitiveness, stimulate innovation, boost economic condition, generate
enormous employment opportunity. The core idea behind circular economy is to
redesign the production and consumption of products in an effective mode. This is
because, an establishment can make use of available sustainable materials that help
them to minimise the occurrence of waste and can easily sustain the product life
cycle in a better way (Circular Economy, 2019). In relation to Thriveni Apparels,
adoption of circular economy assist organisation to maintain or keep resources for
longer time duration, extract maximum value in order to recover or regenerate
products and materials in an efficient manner. In addition to this, the concept of
circular economy act as a business opportunities for Thriveni Apparels which aid
them to deliver new ways for mitigating the risk in an improved mode which allow
business to grow and diversify its proficiency ratio among rivalries in a stipulated
time limit. IN addition to this, it also aid Thriveni Apparels to make use of available
resources at optimal level that lead them to obtain profit maximisation in a desired
time period. Moreover, it help them to enlarge its market share or size as well as
16

motive company to maintain the cost of products at affordable mode. Due to which, it
benefit Thriveni Apparels to increase its customer base and also lead firm to retain
its existing consumer for longer time period towards brand in an amended manner.
In addition to this, circular economy benefits Thriveni Apparel to generate revue in an
increased way and also motive them to build a better relationship with customer
which expand its profitability rate in a better manner.
2.3.3: 7P’s of Marketing
Product
The main focus would be on manufacturing flip-flops. This footwear is easily
accessed by the people of Jharkhand due to their affordable prices. The product is
focused on utilising the waste material to manufacture, that could further help the
environment and NGOs to take benefits. Along with this, in order to gain competitive
advantage Thriveni Apparels make an effort to deliver high quality of products by
allocating the available resources in a proper manner. With the help of such
initiation, it empower Thriveni Apparels to enhance its footwear section in Jharkhand
in a given time duration.
Prices
In Jharkhand, flip-flops could be easily sold by branding them under ‘Thriveni In-
Training’. Moderate pricing and easy affordability could help flip-flops and the of
expansion of the business numerous cities of India. Along with this, such pricing
strategies enable Thriveni Apparels to capture the interest of wide range of
population towards the brand which benefit company to expand its profit margin and
productivity ratio in an improved manner. Moreover, it also lead them to place its
brand in an aggressive and competent position that enhance its sustainability within
marketplace for longer time period.
Place
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Site location situated at Pakri Barwadih, Barkagaon, Hazaribagh, Jharkhand. The
area of the land is 4.15 acres. The company will acquire Land through Govt. of
Jharkhand for developing flip flop factory. This is because the government of
Jharkhand has proposed new policies which are appropriate for the footwear
business. Hence, Pakri Barwadih is regarded as the centre location in Jharkhand
which attract the attention of population towards the brand and this flip flop factory is
accessible to all mode of transportation. However, by such benefits Thriveni
Apparels can easily enhance its sales performance as well as can impose increased
level of comfortableness and satisfaction among customer towards brand image in
an expeditious way.
Promotion
The flip-flops would be advertised and promoted under the brand name ‘Thriveni In-
Training’. This would help generate awareness and educate consumers about the
noble cause of upskilling uneducated women. In order to attain the same, Thriveni
Apparels make use of various promotional tool like advertisement in newspaper,
social media platforms, magazines, sales promotion, direct selling, public relation,
internet or digital marketing and many more. With the adoption of such techniques
help Thriveni Apparels to increase its sales volume for its new product line i.e.
footwear and also can to gain competitive advantage among competitors in an
innovative style.
People
All stakeholders and employed women play a major role in interest of the business.
However, for enriching the proficiency rate of an organization in a productive
manner, Thriveni Apparel employs high skilled personnel through different
recruitment sources. Moreover, establishments also take an initiative in identifying
the potentiality of each manpower and based on that place them in a right position.
Furthermore, they also facilitate different training and development programs so that
every workforce can overcome their shortcomings in an amended way and also can
put their best contribution towards an accomplishment of organizational goal.
Process
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By using the circular economy process, the business is achieving its goals and
objectives. The process they have adopted helps in the reduction of waste
management, which ultimately helps in the productivity factor as well as on the
environment. Henceforth, Thriveni Apparels follow simple process for its new market
division i.e. filp flops which enable them to anticipate the risk in advance and also
lead them to take corrective course of action for maximizing the profit as well as
minimizing the wastage of product within prescribed time limit in an amended mode.
Physical Evidence
All evidences of assets belonging to the company. In relation to Thriveni Apparel,
they take an initiative to maintain its interior decorum and ambiance in an impressive
style for its new flip flop factory. This is because, it benefit company to acquire the
attention of large number of population towards the brand which improves the sales
performance of firm in an effective way.
Branding and marketing strategy
In order to improve brand image of Thriveni Apparels and Textiles Private
Limited, there must be some sources with the help of which individuals can develop
and understand different strategies through which activities must be planned and
conducted properly. While making changes in business activities, the reason is due
to making alterations in external market environment. In order to make activities
performed according to external environment, then business plan has to be
completed with understanding and determining changes properly. KAPFERER
Framework is used to determine what has to be done and its evaluation and
monitoring and controlling purpose.
Physique – Under this element, it is link with physical characteristics of a
particular brand in which it encompasses the ideas like defining the feature of brand,
how it will manifest in order to improve the customer base. In regard of Thriveni
Apparel, it make an initiative to place its outer feature of its footwear brand in an
19

impressive style that motive them to capture the attention of large number of
population in a better manner.
Personality: This component is relate with brand trait among targeted
audience for enlarging the market share in a improved manner. In context of Thriveni
Apparel, it make use of various communication touchpoints like website, apps, direct
mails, emails, internal comms and so on which help them to enrich its sales
performance in an effective way.
Culture: Under this determinant, it is concern with managing and keeping
values within business premises in regard of delivering high quality of products into
customer. In case of Thriveni Apparel, they make an attempt to adopt skilled
manpower, innovative technology which empower organisation to acquire best
positioning in existing market.
Relationship: In this element, it consist of maintaining relationship between
brand and customer for enhancing the sales volume in a positive mode. Hence,
Thriveni Apparel take an effort to analyse the market condition and based on that
introduce product which will be in capable of meeting out the expectation of
consumer in an efficacious way. Due to this, it aid them to obtain high level of
consumer satisfaction towards brand.
Reflection: It is considered as a stereotypical attribute which mainly focusses
over creating self image among rivalries in an prompt way. However, Thriveni
Apparel make an attempt to determine the market competition and on the basis of
that acquire advancement in its functional unit which improve its overall performance
in an trenchant manner.
Self image: This element comprises those aspect which states that the
perception of consumer towards the brand. For attaining the same, Thriveni Apparel
deliver best quality of products which help them to expand its market division in new
geographical region without any hindrances.
PROJECT MANAGEMENT
The five phase of project process which Thriveni Apparel will follows in its
new business units i.e. Flip Flop factory are as follows:
Define: It is the initial stage in which Thriveni Apparel define its objective or goal for
filip flop factory that enable them to accomplish its desired aim in an effective
manner.
Plan: Under this, Thriveni Apparel make an initiative to identify its financial source,
20

ascertain required resources and also determine pricing, location for obtaining profit
maximisation.
Implement: Under this, Thriveni Apparel make an effort to manage customer
expectation as well as aid them to deal with all sort of current or emerging
challenges in order to gain competitive advantage.
Close: In this, Thriveni Apparel take an initiative to implement the strategy into final
action that help them to place its brand in an aggressive or competent style.
Evaluate: Finally, Thriveni Apparel evaluate its outcome for acquiring best positing
within prescribed time duration.
PID
This aspect is considered as most integral element in project management
procedure as it act a basic foundation for any sort of projects or task with an
accomplishing the goal in a desired time limit. Hence, the term Project Initiation
Document (PID) is refer as a decision making document which comprises three main
aspects what, when and how. ON the basis of these elements, project manager will
be enable to take appropriate decision for improving the overall performance of
organisation in an amended manner. In context of Thriveni Apparel, it make an
attempt to imply this function for its flip flop factory which is discussed below:
Business need: Under this component, establishing flip flop factory within
Jharkhnad marketplace has been identified as a wider opportunity for Thriveni
Apparel. This is because, introducing new firm may create enormous employment
opportunity which attracts large number of manpower to contribute their effort
towards the goal of organisation. With the help of such action, it benefit company in
increasing its sales margin ratio as well as productivity rate within prescribed time
duration.
Objective : The core objective of Thriveni Apparel to deliver high quality of
products or services with an intent to enhance the customer satisfaction in a better
manner. Moreover, another objective is to enrich the sales performance by 15% in
21

the coming 1 year of time duration.
Output : In regard of this phase, Thriveni Apparel make an initiative to adopt
innovation and advancement of technology inside its functional unit and also
maintain best quality within product in order to deliver the better output in a given
time frame.
Benefits : By properly managing the available resources and taking corrective
course of action as per market dynamic changes or trends that will drive Thriveni
Apparel to obtain profit maximisation for flip flop factory in an impressive style.
Stakeholders Analysis
This component is concern with a procedure of determining or identifying required
stakeholders before the project begins and grouping them as per their potentiality by
delivering all organisation information in a better mode. In context of Thriveni Apparel
, it make an initiative to conduct stakeholders analysis for maintaining better
relationship with its various stakeholders for enhancing market share which is
explained below:
Determining stakeholders: Under this stage, Thriveni Apparel identify various
staekeholders whjo can actively participate in its business activities in an effective
manner. Hence, Flip Flop factory's stakeholders are executive staff, marketing,
finanace, sales, procurements, employees, manufacturing.
Grouping stakeholders: Under this stage, Thriveni Apparel categorise the collected
stakeholders list in terms of their influences, interest, level of participation in project.
However, for attaining the same it make use of power/interest grid for analysing the
interests and power of each stakeholders towards the accomplishment of objective.
The explanation of power interest grid are as follows:
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 High power, high interest: In this category of stakeholders are most
important for Thriveni Apparel as they are highly interest to put their
contribution towards an enlargement of company growth. IN this regard, firm
take appropriate action to make them happy and positive towards brand.
 High power, low interest: In this division, Thriveni Apparel can turn them off
in case of any misuse of information because they have not shown deeper
interest in project.
 Low power, high interest: For this category personnel, Thriveni Apparel
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keep them aware about all necessary business modification and also track
their performance in a regular basis for ensuring that they are experiencing
problems within project.
 Low power, low interest: For this phase of manpower, Thriveni Apparel just
keep informed about business activities on periodic basis in order to hold
them with organisation.
Figuring communication method: Finally, after acquiring the detailed list of
stakeholders interest and participation level then Thriveni Apparel utilise all
necessary communication mode and produce all organisation related information in
a clear opr transparent manner. Due to which, it lead them to maintain a long term
relationship with its stakeholders and also can place the brand in a better position
without any hindrances.
WBS
The various activities of WBS of our project are explained below:
S.No Activity Explanation
1 Setting Aims and
Objectives
The expectations from the project are specified on what
has to be achieved.
2 Project Management Plan It describes all phases of the project
3 Research Methodology The process used for evaluation of the study
4 Data Collection The process of gathering inputs from respondents
5 Data Analysis The process of systematically processing, organizing and
presenting the data.
6 Conclusion and
Recommendations
Conclusions are interpreted and summarized results.
Recommendations are researcher's comments on project.
7 Report Submission Submission of final research report (Project
Deliverables).
SECTION 3
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3.1: RESEARCH METHODOLOGY
3.1.1: Location of the project
The proposed site location situated at Pakri Barwadih, Barkagaon, Hazaribagh,
Jharkhand. The area of the land is 4.15 acres. The Company will acquire Land
through Govt. of Jharkhand.
Following are the distinct advantages of the location:
 The plant being situated in the industrial area has got all the advantages
of a developed industrial town with cosmopolitan culture including
infrastructural and educational facilities available locally. Consequently,
technical, commercial, skilled & unskilled workforce is available.
 Being located in the industrial area, related raw material and technical
services are easily accessible with proximity to roads (highways) and railway
stations.
3.1.2: Means of Finance
The Project is to be funded from equity contribution from the Promoters and from the
Holding Company. Also, the company would be entitled to Capital Subsidies from the
Government of Jharkhand as per the scheme of the Government. The proposed
means of finance for the project is as under:
Means of Finance Amount
(Rupees in Lacs)
Equity Contribution 3599.43
Capital Subsidies 124.74
Total 3724.16
Table 1: Means of Finance for Thriveni Apparels and Textiles Pvt. Ltd.
Source: Thriveni Apparels and Textiles Private Limited Official Document
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3.1.3: Raw Materials
The various raw materials required are EVA / PVC / PU, rubber, chemicals and
packaging material.
 EVA / PVC / PU shall be imported from South East Asian Manufacturing
companies (Example Dow, Samsung; LG; TPC).
 Rubber shall be purchased from Agartalla, Kerala and Bangladesh.
 Chemicals from Delhi or West Bengal.
 Packaging Materials are available locally.
3.1.4: Utilities
Power
The power requirement of Unit I – Garments and of Unit II - Footwear will be
350 KVA which will be availed from the Jharkhand State Electricity. The
Company has made provision for two DG sets of 125 KVA each for emergency
for both the units.
Water
The water requirement will be around 150 liters per day for which the company
proposes to dig its own well.
Manpower
The company proposes to employ over 1000 people in its two units over a
period of time. The employment would be of technically qualified people with
sufficient experience in this line of manufacturing at different levels in
organizational hierarchy.
Selling & Marketing Arrangements
Sales will be made by appointing Distributors in different states and districts. These
distributors will then cater to the retail network. Brand promotion and Marketing will
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be done by the company to make the brand visible. Sales of products produced
during the trained period will be branded as ‘Thriveni In-Training’, so as to increase
awareness amongst consumers about the company’s mission of upskilling
unemployed women.
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SECTION 4
4.1: Project Initiation and Planning stage
There will selection of some specified format in which study must be
conducted. There will use of regular analysis tool, so it will be easy and specific
to determine what has to be performed. Individuals who are thinking to
launching new business in Jharkhand must be conducted and performed in
appropriate manner. There is change in business activities as well because
when individuals do not wants to take actions and performs operations for
determining what better an be performed. With change in business activities of
newly established organization, then project will be completed on time.
In project initiation stage, there will estimation about what has to be done
and activities with which it can be performed properly. It is essential for people
to evaluate and determine actions through which operations are performed for
conducting activities properly. There will estimation of resources which are
required, actions which has to be performed for attaining aims ad objectives,
then it will be clear regarding completing the task for positive outcome.
After initiation stage, planning stage has to be done. In this stage, there
will use of some sources with which planning can be done. After conducting
planning properly, managers of Thriveni Apparels and Textiles Private Limited
can get positive outcome, so it is easy and relevant for people to understand
and make activities performed as per them. There will be change in planned
operations if frequent changes are taking place in external market. With
planning, operations are conducted in systematic and scheduled manner, so it
will be easy for them.
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SECTION 5
5.1 RESOURCE PLANNING
While planning to operate new business, there is requirement of change
in business activities and it is not easy and relevant for them to determine
changes properly. There is change in operations and operations are conducted
for getting positive outcome. There is change in business activities as well due
to making operations for relevant and specified outcome. Planing is the process
through which individuals have to make operations for getting proper outcome.
There is requirement of finance, human, etc. through which operations can be
performed to set business in Jharkhand.
For planning regrading employees, there must be requirement of
analyzing actions for getting operations done. With change in business
activities, there will proper analysis of employee's skills and operations are
conducted for getting operations performed. When resources are planned, then
there are possibilities that actions are completed with determining what can be
done.
There is requirement of financial planning as well for purchasing
material, hiring employees, leasing, etc. so it is important for managers of
Thriveni Apparels and Textiles Private Limited to set budget for every task.
There is requirement of huge funds, so arrangements must be done
accordingly. Some funds are selected through external sources and some from
internal. There must be budget for contingency as well.
There is requirement of some others resources as well such as location,
marketing campaigns, etc. so all the actions have to planned properly, so its
positive impact can be achieved. There will change in operations as well, so it
is not specific and appropriate to deal with it.
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SECTION 6
6.1: ETHICAL CONSIDERATIONS
30

31

Figure 5: Ethics form
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SECTION 7
7.1: RISK ASSESSMENT
33

SECTION 8
Evaluation techniques
When business activities are planned, then there is requirement of evaluation
as well. There is change in business operations with change in demand of
consumers, hence it is not easy for managers of Thriveni Apparels and Textiles
Private Limited to get better outcome. For the purpose of evaluation, there are many
techniques can be used such as forecasting, summative evaluation, process
evaluation, impact evaluation, etc. With the help of these methods, it is easy to
determine and understand what has to be done and actions with which they can get
proper outcome. There is change in business activities, then managers can
determine its impact with process evaluation. With process of implementing changes
is appropriate, then it will be easy for people to get relevant outcome.
There are many benefits which can be achieved with evaluation techniques
such as getting activities completed on time, reduction in wastage, less possibilities
of conflict, proper completion of targets, setting achievable targets, etc. with which
employees as well as managers of Thriveni Apparels and Textiles Private Limited
can perform activities properly.
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SECTION 9
9.1: CONCLUSION
The research proposal focussed on the market analysis of footwear in Jharkhand India in
order to propose a business plan for a flip-flop factory. The main aim was to embed
sustainability and circular economy to achieve goals for educating consumers about
upskilling of uneducated women and reduce wastage of raw materials. A Gantt chart was
prepared that helped in tracking and achieving every milestone whereas risk logs helped In
understanding potential risks throughout the tenure of the project.
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SECTION 10
10.1: REFERENCES
Ekjutindia.org. (2019). EKJUT. [online] Available at: http://www.ekjutindia.org
Ellenmacarthurfoundation.org. (n.d.). What Is The Circular Economy?. [online]
Available at: https://www.ellenmacarthurfoundation.org/circular-economy/what-is-the-
circular-economy
Ellenmacarthurfoundation.org. (2017). Case studies. [online] Available at:
https://www.ellenmacarthurfoundation.org/case-studies/full-spectrum-circularity-in-
the-apparel-industry
Indiatradefair.com. (n.d.). [online] Available at:
http://indiatradefair.com/uploads/About_Indian_Footwear_Industry_14_05_2019.pdf
India and About Jharkhand: Information on Mining Industries, A. (2019). About
Jharkhand: Information on Mining Industries, Economy, Agriculture & Geography.
[online] Ibef.org. Available at: https://www.ibef.org/states/jharkhand.aspx
Momentumjharkhand.com. (n.d.). [online] Available at:
http://momentumjharkhand.com/wp-content/uploads/2016/09/Jharkhand-Textiles-
Policy-2016.pdf
Phdcci.in. (2019). [online] Available at:
https://www.phdcci.in/wp-content/uploads/2019/01/Rising-Jharkhand-Economic-
Profile-_final-for-Print-Low-size-updated.pdf
Pioneer, T. (2018). CM vows to develop Jharkhand as Textile Hub. [online] The
Pioneer. Available at: https://www.dailypioneer.com/2018/state-editions/cm-vows-to-
develop-jharkhand-as-textile-hub.html
SECTION 11
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11.1: APPENDICES
11.1.1: Gantt Chart
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11.1.2: INDIVIDUAL LEARNING PLAN
38

39