MAIN BODY...................................................................................................................................3 Aim..................................................................................................................................................3 Reason for choosing the theme...............................................................................................4 Data collection........................................................................................................................4 2
Title: Challenges faced by Nike MAIN BODY Aim “To identify the challenges faced by fashion retailers due to online retailers”. A case study on Nike. Research Objectives To identify the challenges faced by fashion retailers due to online retailers. To determine the impact of challenges upon Nike. To evaluate the strategies through which Nike can overcome the challenges. Research Question What are the challenges faced by fashion retailers due to online retailers? What is the impact of challenges upon Nike? What are the strategies through which Nike can overcome the challenges? 3
Background Report include discussion on the challenges that has been faced by fashion retailers due to online retailers. In this analysis of Nike is being conducted. This organisation is operating its operations in retail industrial segment. Reason for choosing the theme It has been evaluated that leading stores like Nike and Adidas are facing challenges due to increase in online retailers (Naseri, 2021). These are posing challenges in front of Nike that have negative impact of company profit generation capabilities. This theme is chosen to have proper understanding of the challenges along with determining effective strategies to overcome them in a well define and effective manner. In addition to this, as a business student I am duly curious to determine the strategies through which company like Nike can overcome the challenges posed by online retailers. Data collection In order to conduct research primary and secondary data collection method will be undertaken. In context with primary method questionnaire will be used (Soni, 2021). While on the other hand, in terms with secondary method use of magazines, journals, articles and books will be undertaken. Gantt chart 4
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REFRENCES Books and Journals Naseri, R.N.N., 2021. An Overview Of Online Purchase Intention Of Halal Cosmetic Product: A Perspective From Malaysia.Turkish Journal of Computer and Mathematics Education (TURCOMAT),12(10), pp.7674-7681. Soni, P., 2021. Web-store image dimensions and online retail customer loyalty: investigating mediators and moderators.American Journal of Business. Jain, S., Mishra, S. and Mukhopadhyay, S., 2021. Critical success factors for luxury fashion brands in emerging markets: Insights from a qualitative study.Journal of Global Fashion Marketing, pp.1-15. Krisjanous, J., Allayarova, N. and Kadirov, D., 2021. Clothing of righteousness: exploring tensionsofhalalmaternitywearononlineapparelwebsites.JournalofIslamic Marketing. 7