Importance of International Relation and Strategies for Business Expansion

This research proposal focuses on the importance of international relations and strategies for expanding business globally. It discusses the significance of internationalization, the relationship between expansion strategy and business success, challenges faced in international expansion, and strategies for expanding business internationally. The study aims to analyze the importance of internationalization and its strategies to expand business internationally and solve problems related to intense competition.

Research proposal

Table of Contents
INTRODUCTION (reason or interest area)....................................................................................3
Study Aims and Objectives....................................................................................................3
Research questions.................................................................................................................4
Rationale.................................................................................................................................5
Significance............................................................................................................................6
LITERATURE REVIEW................................................................................................................6
RESEARCH METHODOLOGY....................................................................................................7
Ethical consideration:.............................................................................................................8
Scope and Limitation:.............................................................................................................8
Resources and Time table.......................................................................................................9
REFERENCES..............................................................................................................................10

Title: importance of international relation and its strategies to expand business internationally.
INTRODUCTION
Definition of topic: International relation refers a connection among nations which allow
them to cooperate with one another and sharing informations. This relation can help them out in
internationalization or performing business activities among nations in order to expand business.
On the other hand, Internationalization refers a process by which companies can make something
international. Bringing out all business activities and products to the rest of the world is
considered as internationalization. It plays significant role in the success of companies as it helps
the firm in analysing market condition and making proper plan so that risk can be managed
effectively. International relations gives huge benefit to companies as it helps in gaining
competitive advantage (Tallman, Luo and Buckley, 2018).. There are many firms that ae facing
huge competition in market but entering into global market supports firms in generating more
sales and developing great market image so that firm can sustain in market for longer duration.
In the recent time companies are aiming to establish their business in foreign market.
Global economy enhances opportunities for firms to raise profitability and sustain in market for
longer duration (Amankwah-Amoah, 2016). Advancement in transportation facilities, media,
social sites now enterprises can easily enter into new market and can survive in new market
successfully for longer duration. Organisation can get more benefit by implementing global
expansion strategies. One of the great benefit for business in increasing in revenues and number
of consumers as well. As firms always ensure to make close interaction with mass audience (Gu,
Zhang and Mukwereza, 2016). By this way companies can get to know needs of buyers in
foreign market and can offer them satisfactory goods as well. Most of the companies are using
international expansion strategies to sell existing or new products in the new market so that it can
generate more revenues (Bentley and Gibney, 2017).
Interested area or reason: One of the main reasons of this topic is making companies
able to expand their business by knowing importance of international relation. There are several
areas which can help companies out in knowing all factors which can help them out in making
their business internationalize as well as improving relation with nation. One of the main area is
uses of advanced technology for expansion. Expansion of business is one of the main purposes
because it has several features or advantages. Expansion gives new ideas which improve product
quality and enterprise become able to offer satisfactory goods and services to mass audience

(Boddewyn, 2016). This is the tool which aids in saving cost of firm when firm enters into
foreign market then business become able to raise its demand which enhances production
capabilities of organization. This supports the firm in minimizing per unit cost to great extent.
Hence whenever companies plan to go globally then it has to first evaluate market condition of
new market and after that firm has to take its expansion decision otherwise it may get failed to
sustain in new market for longer duration (Colpan and Jones, 2019).
Importance and involvement: Making an effective involvement in developing this
research can only help companies out in understanding importance of expansion of business and
internationalization. By taking an active participation and taking sample in the process of data
collection, importance of this topic can be understood. By knowing all factors which can have
critical impact on the performance and growth of business.
Study Aims and Objectives

Aim- To analyse importance of internationalisation and its strategies to expand business
internationally and solving problems related to intense competition.
Objectives-
 To better understand importance of international relation for improving
internationalization.
 To explain relationship between expansion strategy and success of business
 To identify and shop challenges faced by company in international expansion.
 To better understand or evaluate strategies to expand business internationally and taking
competitive advantages in context to international relations.
Research questions
 what is the importance of international relation?
 What are relationship between expansion strategy and success of business?
 What are challenges faced by company in international expansion?
 What strategies can be used to expand business internationally?
Background of study
The United Nations estimates that Population of the India reaches 1.7 billion through
2050. Within this case, the nation faces widening ecological deficit even within the existing per
capital level. Within the society of India to continue within the enhancing resource oriented
world as government leaders and business leaders (Tallman, Luo and Buckley, 2018).. Thus,
the national and international debates within SDG the livelihood and interest of the tribal and
Poor people. It depends on the largely on access to the resources such as Water bodies, forests,
grazing lands, woefully neglected and grazing lands.
A Crucial fact for those who are normally negotiated on the behalf of our nation are the
foreign services within ecological issues and limited knowledge regarding complex environment
(Huggins, 2018). It can be transferred consistently as well as hold the problems and issues
involved. The global expansion strategy can be said that the formal plan regarding expanding the
fir to reach out its operations within various nations all over the world. To Become globally
active the firm must extend their business not just in one or two nations but more than that.
Organization uses various number of the tactics to achieve the expansion plans globally that

involves the licensing, exporting goods as well as licensing various strategic partnership that
acquire new facilities within multiple nation (Tallman, Luo and Buckley, 2018)..
Exporting enables various firms to introduce their brands as well as products internally
foreign markets with no direct investment or minimal investment within each nation. Licensing
agreements enables foreign firms to sell their focuses within home markets as accomplishing the
similar product introduction that gives the information of the product within various different
set of the risks. While licensing and exporting able to open the doors that are all over the world
as it assists to provides steps to accomplish the globally aims and objectives (Tallman, Luo and
Buckley, 2018).
In multinational expansion the MNC firms locates regional headquarters, training
facilities and sales and services outlets all over the world rather than compare within their own
nation. Within effect ,the MNC offers the concepts regarding home nation within globally
outlook, marketing and production. It can license or sold the products to their subsidiaries can
gives the measures regarding the leverage of the Brand (Tallman, Luo and Buckley, 2018)..
The strategic partnership also enables to take the advantages of the experience of the
existing corporates within the foreign market (Kourula, Pisani and Kolk, 2017). It is considered
as international joint ventures that enables a greater investment instead of the exporting as it
makes the next step globally. International partnership also grips the brand equity to introduce
foreign products and commodities. While return, your firm can also add values to the partnership
through exclusive rights commodities that are unavailable to the market. This strategic
partnership to focuses on the various challenges regarding managerial control over the two firms.
So, it is wise to enable a partner within sales market as an operational control to the local
experiences of the managers.
Rationale
The reason of conducting investigation on this topic is to know more about global
expansion and importance of an effective relation and what are the ways by which comanies
expand business in international market. In this context, it can be said that there are several
factors which are putting pressure on companies to use different strategies and expand business.
Advanced technology, skilled workforce are some reasons which are increasing competition.
Increasing competition is one of the main problems for companies as it puts pressure on them to
do something unique in order to being in the competition. So, making a specific and effective

position in the market, taking advantages of competition, this topic has been selected. By
developing this research, companies can know different ways of internationalization and
expansion of their business.
Researcher has interest in this topic as person has studied business management hence
this interest has forced to choose this topic (Tallman, Luo and Buckley, 2018).. Many studies
are conducted on the same topic hence this topic is taken into consideration because huge data is
available. The main reason of working on this topic is that scholar has worked as business
manager in multinational company hence experience of handling expansion tactics with
management. This experience has raised interest of person to work on this topic. Apart from this,
this is a burning issues as many companies are planning to move into international markets to
gain competitive advantage hence they are implementing new strategies that may help them in
establishing branch in the new market successfully. This burning area have raised the necessity
to carry out investigation on this topic (Kourula, Pisani and Kolk, 2017).
Significance
The present study data and information can be used other companies to expand at global
level. Furthermore, other researcher can use that data and conduct study on some other area as
well. thus, it will provide data and info in more depth and reflect on effectiveness of strategies
used. In the recent time, companies are facing huge competition and internationalization is the
only way to sustain in market in such competitive environment.
Hence if companies will review this research then it will get to know what issues can be
faced by business in global market expansion and which can be suitable strategy that may help in
establishing branch in the new location successfully. This study will be beneficial for marketers
in making proper plan while planning for globalization. It can be helpful top businesses who are
thinking about expanding their business so, it can be said that at commercial level it can be
helpful. This would help them in analyzing risk in internationalization and making contingency
plan to manage risk well (Kourula, Pisani and Kolk, 2017).
LITERATURE REVIEW
Theme: 1 Importance of internationalization
According to Lai, Shiu and Seime (2019) International relation is one of the most
important key of the success as well as successful internationalization. Organization in term of
future perspectives. In order to increase the competition at local level. Sometimes, it is consider

as crucial part for handling the international level in proper manner by making relation with
nations. It mainly appears related to the competitiveness problem whereas current scenario is that
economic environment getting each time in more dynamic ways.
As per Oliveira and et.al. (2019) the significance of international relation is to increase
opportunity for business enhancement whereas implementing innovative concept in the business
growth as well as development. It can also help companies out in decreasing treat of intense
competition as it helps them out in increasing shares and revenue by attracting customers to the
great extent.
Theme: 2 Understanding international relation between expansion strategy and success of
business
As per Bendell, Sullivan and Marvel. (2019) when organization aim is to grow the
considerably by scope of business operation in term of customer perspective. Expansion strategy
has increased the option of various resources which always support for business development.
The organization has faced the issues in regarding business expansion so that expansion strategy
will support for increasing financial fortune for business.
International relation will create an effective coordination with employee. Sometimes
international relation is important because it can help companies out bin solving problems related
to intense competition and poor productivity. With the help of expansion strategy, they can make
their business internationalize and solve problems. In this way, it has a build significant
relationship between expansion strategy and increase profitability of business in global
marketplace.
Theme: 3 Challenges faced by company in international expansion due to increase policy issues.
As per Howitt (2019) Within organization, HR perform the different task such as health
benefits and other time sensitive operation but it often get difficult for business to keep up and
change as per requirement. At that time, It has been raised the issue in policy in related the talent
acquisition process and other legal entity. So that it directly affect on the company in term of
international expansion and also creating relation.
Bardach and Patashnik (2019) Said that culture barrier is one of most common challenge
that faced by company because it has increased conflict among staff members.

Many employee can misuse equality policy at workplace whereas it directly affect on the
business in the international expansion. It can be identified that rising policy issues create
barriers in business expansion.
RESEARCH METHODOLOGY
It is based on the process or technique that mainly used for selecting, analysing, processing
and identifying relevant information about international relation. It allows for researcher to
understand the international relations for identifying the reliability as well as validity of case
study.
 Research type- it is based on the process that can be defined as a scientific and systematic
procedure of analysis, implication, data collection as per any business issues. This is
divided into the qualitative and quantitative methods (Meckling, 2018).
Scholar takes the Qualitative research methods to gather a lot of information
related international relation while identifying pre-existing theory should consider brief
idea about international relation they can based on the emotions, feelings and sounds,
words as well as numerical and quantifiable elements.
 Research philosophy- It is based on the belief, assumption as per requirement of
information related international relation while information about the phenomenon must
be collected, analyzed as well as used. There are two kinds of the major research
philosophies that can be identified such as Positivist and interpretivism.
Scholar focuses on the Positivism that can be gained through only by the
observation that involves interpretation and data collection related international relation.
 Research Approach- it is based on the procedure and plan which mainly consists of
various assumption in detail manner. This process will help for identifying nature of
international relation topic and understand how it become effective for international level.
It can be divided into two type: Deductive, Abductive and inductive approach. The
investigator will use inductive approach because it is based on the pre-existing theories
which help for researcher to identify concept and solution of research problem in regards
of international relation.
 Data collection- It is known as the procedure of collection of information as well as
measuring them within more systematic and established fashion. It is not easily measures
as it can be start to measure by open-ended survey or observation. Qualitative data can be

known by the interview questions or observations. Scholar utilizes the secondary data
that can be collected earlier by some other person. Interview question related
international relation whereas respondent give own opinion about relation with other
countries.
 Data analysis - It is known as the process of modeling data, cleaning and transforming
data related international relation. It became easier to focused on the useful data about
international relation so that they can easily discovers the information from the data as
well as taking the decisions that are based on the data analysis (Österblom, Jouffray and
Rockström, 2017).
Thematic data analysis used by scholar as it is a method that can be evaluated by
the qualitative data as it able to appears within the texts for example interviews.
 Sampling: this is the most essential element of research methodology where researcher
plan to involved participants human being in investigation those who can give accurate
answers of international relation topic so that factual details can be gathered and scholar
can answer research questions in significant manner. In order to carry out this research
researcher is going to involve 20 employees of company and will ask them about
international relation with respondent and what are the benefits that firm can get through
entering into new global market.
Ethical consideration:
Scholar will take care of ethics and will give respect to participants so that no issues take
place and respondents give consent to become part of this investigation. International relation
data should be kept secure no sharing with third person will be done. Issue will be considered
such as misleading of information, privacy issue and lack of coordination between participants.
Scope and Limitation:
The scope of research study is to understand about the concept of international relation
and how it will use an appropriate strategy for business expansion in global marketplace.
The limitation of research project is lack of previous studies. There may be little of any
prior on the particular subject. It has increased issue of depth analysis, which directly impact on
the result or outcome of project.

Resources and Time table
In research study, it will choose an appropriate resource such as equipment’s, budget
estimation, and hardware and software requirements.
Activities W1 W2 W3 W4 W5 W6 W7
Selecting
research area
Framing aim
and objectives
Conducting
literature
review
Finding and
selecting best
research
methods
Analysing
data
Drawing
conclusion
Submission of
research
project

REFERENCES
Books and journals
Amankwah-Amoah, J., 2016. Global business and emerging economies: Towards a new
perspective on the effects of e-waste. Technological Forecasting and Social
Change. 105. pp.20-26.
Bardach, E. and Patashnik, E.M., 2019. A practical guide for policy analysis: The eightfold path
to more effective problem solving. CQ press.
Bendell, B.L., Sullivan, D.M. and Marvel, M.R., 2019. A gender‐aware study of self‐leadership
strategies among high‐growth entrepreneurs. Journal of Small Business Management.
57(1). pp.110-130.
Bentley, G. and Gibney, J., 2017. Regional development agencies and business change.
Routledge.
Boddewyn, J.J., 2016. International business–government relations research 1945–2015:
Concepts, typologies, theories and methodologies. Journal of World Business. 51(1).
pp.10-22.
Colpan, A.M. and Jones, G.G., 2019. Business, ethics and institutions: The evolution of Turkish
capitalism in global perspectives. Routledge.
Gu, J., Zhang, C. and Mukwereza, L., 2016. Chinese state capitalism? Rethinking the role of the
state and business in Chinese development cooperation in Africa. World Development.
81. pp.24-34.
Howitt, P., 2019. The implications of knowledge-based growth for micro-economic policies.
Routledge.
Huggins, R., 2018. The business of networks: Inter-firm interaction, institutional policy and the
TEC experiment. Routledge.
Kourula, A., Pisani, N. and Kolk, A., 2017. Corporate sustainability and inclusive development:
highlights from international business and management research. Current opinion in
environmental sustainability. 24. pp.14-18.
Lai, C., Shiu, B.S. and Seime. N.D., 2019. The Growing Importance of Internationalization in
Radiography Education. Journal of medical imaging and radiation sciences. 50(2).
pp.193-194.
Meckling, J., 2018. The developmental state in global regulation: Economic change and climate
policy. European Journal of International Relations. 24(1).pp.58-81.
Oliveira, L. and et.al., 2019. Uncertainty and Decision-Making in SME Internationalization: The
Importance of Control, Prediction, and Knowledge. International Business in a VUCA
World: The Changing Role of States and Firms (Progress in International Business
Research, Vol. 14), Emerald Publishing Limited. pp.333-355.

Österblom, H., Jouffray, J.B. and Rockström, J., 2017. Emergence of a global science–business
initiative for ocean stewardship. Proceedings of the National Academy of
Sciences, 114(34), pp.9038-9043.
Tallman, S., Luo, Y. and Buckley, P.J., 2018. Business models in global competition. Global
Strategy Journal. 8(4). pp.517-535.