Innovation Theories and Idea Generation for Innovative Products

Proposal

Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Innovation theories and idea generation of innovative idea........................................................1
Evaluation of chosen product along with its strength and shortcomings....................................3
Proposal of innovative product for organisation and development of implementation plan.......4
Solutions for improvements in shortcomings of product............................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Innovation is undertaken as the practical execution of ideas which may outcome in introducing
new products or services and are also may developments into existent commodities. Moreover,
this is one of the essential aaspects which may be utilised for intent of developing or delegating
values across firm. For this report teh chosen firm is Marks and Spencer which is aa renowned
multinational retailer aand deals into clothing, foods and home products. Its headquarters is in
London, Englnd,UK. Through evaluating the marketing trends as well as consumers focused
towards its health because of COVID-19, teh firm planning to introduce sugar free and diet
chocolate as innovative product for audiences. The topics which are going to be disccusedd in
this report aare idea generations and theories of innovative ideas, analysis of selected products
and innovation theories. Apart from this, some recommendaation are also provided related their
implementation.
TASK
Innovation theories and idea generation of innovative idea.
Innovation is undertaken as the essential that is required for performed with appropriate
consideration of marketplace, goods aand effectiveness. Moreover, this is described as the
procedures if bringing something new into market area. In aaddition to this, this is also a time
tking procedures as it needs effective understandings of expertise competencies and knowleddge
for producing something new. Within retailer industry, this is vital for them to be aware about
new and current market trends so that new practices are formed efficiently. It is so as mrket is
flexible & preferences, changing circumatnces into time interval. Therefore, for maintaining
market innovation suitability is vital to be performed. In respect to Marks & Spencer, it has also
concentrated upon innovation as well as development. Additionally, with change time duration,
they are also utilising innovation into its entity that introducing sugar free chocolates with natural
ingredients. Along with this, the ideas have been selected products due to continuous pandemic
situation (covid-19) forming goods, individuals would able to east chocolate in free manner
without any fear to get impacted its health. This is vitl to utilise principles & theories so that
goods is placed into marketplace in much effective and appropriate way. For performing it, they
utilises innovation theories that are explained below:
Disruption innovation:
1