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Proposed business Model Assignment

   

Added on  2021-05-31

8 Pages2241 Words33 Views
Assessment 2: Idea Generation

TABLE OF CONTENTSCustomer and market problem...................................................................................................3Idea to resolve problem..............................................................................................................3Benefits to be generated by the developed idea.........................................................................4Proposed business model...........................................................................................................4Success factors to be managed during execution.......................................................................5Feasibility of idea.......................................................................................................................6References..................................................................................................................................7

CUSTOMER AND MARKET PROBLEMIn the present era, it has been noted that the industry of fast food chain has gained a criticismdue to its lack of environmental interest and nutritional aspects. Over the last decade, it isobserved that the trend of a healthy lifestyle is increasing and people prefer to have healthand nutritional diet in their meal (Busse and Siebert, 2018). For promoting the healthylifestyle, the focus of the organizations is on encouraging the people to have healthy diet anddoctors are also warning people to have good and healthy food to stay safe from diseases. It isalso confirmed by the representative of modern science to have a balanced diet will promotethe health with long-term safety. However, the growing rate of consumption of fast food andjunk food has been revealing the need of having healthy food. The over-consumption of fastfood with excessive cheese and mayo is not healthy to have on daily basis. Thus, it has beennoted that consumer is demanding to have low calories and low-fat menu items. According tothe study of Wilson (2018), it is noted that such restaurant is not posing any major health riskif the particular items being used under moderation; the point of conflict is raised whenpeople started to consume food in an excessive way. Thus customers are demandingnutritional as well as delicious food options in restaurants.IDEA TO RESOLVE PROBLEMTo cope up with the cited issue; it is the essential duty of marketers to manage fast foodrestaurant in an appropriate manner and focuses on thinking from the customer perspectiveregarding the menu of food to develop proper solution. Therefore, the first step is marketingand research to analyze the consumer perception regarding fast food items. This is aneffective way to respond to the new demand of customers based on the perception ofconsuming healthy and nutritious meal (Kim and Zapata Ramos, 2018). By considering market trends and customer preferences, a solution of the current problem is adecision to the elimination of TFA content in cooking oil, and the focus of restaurant will beon introducing the healthier or lighter food for consumers by keeping in mind about thequality and taste which will hit back consumers again to the restaurant. Hence, it is not aneasy strategy to meet the level of consistency with the fast food concept. Food item will beprepared by adding on genetically engineer cheese and meats and Brown Turkey. Further;

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