Prospects of Gojek Partnership with Carousell

Running head: PROSPECTS OF GOJEK PARTNERSHIP WITH CAROUSELL
PROSPECTS OF GOJEK PARTNERSHIP WITH CAROUSELL
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1PROSPECTS OF GOJEK PARTNERSHIP WITH CAROUSELL
Executive Summary
The study is focused towards finding the benefits that Gojek can derive from the partnership with
Carousell in the context of the market of Singapore. A systematic study have been made through
which the background of the companies have been provided. The analysis have considered
Porter’s generic growth strategy, sources of cost advantage and strategic positioning.
Subsequently, the conclusion and recommendations have been provided. The implications have
pointed towards a partnership that can potentially provide long term benefits to Gojek.

2PROSPECTS OF GOJEK PARTNERSHIP WITH CAROUSELL
Table of Contents
Introduction......................................................................................................................................3
Stable Growth Strategy....................................................................................................................4
Porter’s Generic Strategies..............................................................................................................6
Cost Leadership...........................................................................................................................6
Differentiation..............................................................................................................................6
Cost Focus...................................................................................................................................7
Differentiation Focus...................................................................................................................7
Sources of Cost Advantage..............................................................................................................8
Strategic Positioning of Gojek.......................................................................................................10
Conclusion.....................................................................................................................................12
Recommendations..........................................................................................................................13
References......................................................................................................................................14

3PROSPECTS OF GOJEK PARTNERSHIP WITH CAROUSELL
Introduction
The report is based on the partnership between the Singapore business division of Gojek
and Carousell. The focus of the report is towards finding the significant business prospects of the
partnership. The benefits that can be derived by Gojek have been analyzed. Gojek is essentially a
ride-hailing and small scale logistics company operating in Singapore and other parts of South-
east Asia. Carousell is the most popular consumer-to-consumer online market in Singapore.
Recently the two companies got into a partnership that ensured special discounts to customers of
Carousell on downloading Gojek app. The customers are provided 13 dollar ride vouchers on
downloading Gojek app through the link provided by Carousell. It is extra 3 dollar over the usual
10 Singapore dollar discounts that are provided to new riders by Gojek. Both the logistics and
the ride hailing business of Gojek is focused in the study. Gojek as a company was established
for logistics and ride-hailing purposes it witnessed steady growth in a short time. The company’s
business prospects after getting into partnership with Carousell need to be significantly analyzed
(Sg.carousell.com 2019). This will require the implementation of strategic tools that can assess
the effectiveness of the organization. The prospects of the partnership can determine significant
growth paths for Gojek for the future.