Analysis of Emerging Protein Bar Market in Australia

FOOD MARKETING

PROTEIN BAR 1
Executive Summary
The aim of this report is to analyse the emerging protein bar market. Protein Bar is growing
continuously, it can be said that the protein bars sale can be increased in the next five years.
Customers are the main component of the market because they are the reason of high
competition in the market. The data is collected from the authentic websites, articles and
books. With the help of porters five framework, it is observed that the health conscious
consumers are the target consumer for the protein bar market. From the analysis, it is
recommended that the innovation helps to increase the awareness of the product in the
market. Fixed prices can reduce the bargaining power of the buyer. Innovation and fixed
price are the methods that help to expand the market in large area. From the analysis, it has
been seen that the protein market will grow fast in the next five years.

PROTEIN BAR 2
Contents
Introduction....................................................................................................................4
Description of the Industry.............................................................................................4
Porter’s Five Forces Framework....................................................................................5
The threat of new entrant............................................................................................5
Bargaining power of suppliers....................................................................................5
Bargaining power of Buyer........................................................................................5
Substitute of product...................................................................................................6
The intensity of the competitive rivalry.....................................................................6
Recommendation............................................................................................................6
Conclusion......................................................................................................................7
References......................................................................................................................7

PROTEIN BAR 3