Supply Chain Analysis of Protein Bars

This presentation analyzes the supply chain of protein bars, including market share, PEST and SWOT analysis, and recommendations for diversification and channel integration. The global market for protein bars is growing due to an increase in population and improved logistics and supply chain. The presentation suggests diversification of consumer preferences, channel integration, and construction of more sustainable approaches to maximize product performance.

Supply Chain Analysis of
Protein Bars
Presented by: Student’s Name

Introduction
 Proteins bars have become a
common extra burst of energy
for athletes in the world.
 The global market is one main
features that is increasingly
contributing to the growth of
demand through an increase in
population and generally
improved logistics and supply
chain (Brennan, Derbyshire,
Tiwari, and Brennan, 2013).

Supply Chain Mapping

Strategic and Stakeholder’s Management
 Manufacturers have reported a growth in profits and competition
in the market.
 Consumer awareness of the product has also been a key issues
(Hitt, Ireland, and Hoskisson, 2012).
 Currently, most of market attention has shifted to nutrition and
energy bars.

Continuation
Protein Bar Market Share as per 2017 Review
North America - 32% Europe - 26% Asia - 24% Rest of the World - 18%

PEST Analysis of Protein Bars
 Health impacts of the consumers.
 Strong Economic sustainability and growth.
 Increase in sports activities and health concerns
 Increase in technology advancements in supply chain exchange
(Hitt, Ireland, and Hoskisson, 2012).

SWOT Analysis
Protein Bars SWOT Analysis
Strength Weaknesses
1. Large sports market.
2. Use of natural ingredients.
3. Increasing demand in protein diet
(Aryee and Boye, 2015).
4. large snack market.
1. Costlier in comparison to other bars.
2. Lack of a real marketing campaign.
3. Little or no awareness regarding the
product.
Opportunity Threats
1. Availability of untapped target
segments.
2. The shift of healthier diet attention
concern.
3. Creating an impression on potential
customers as a result of low awareness
(Hitt, Ireland, and Hoskisson, 2012).
1. Increased regional competitors.
2. Presence of substitute products.
3. Health concerns and legal impacts.

Strength Vs Weaknesses
 Shift in the application of use natural products.
 Diversification of the products.
 Maximizing on the market segmentation (Govindarajan and
Ramamurti, 2011).

Opportunities Vs Threats
 Untapped market segment maximization.
 Improving marketing and advertising strategies of the products
(Barnes, 2016).

Recommendations
 Diversification of Consumer Preferences.
 Channel integration.
 Construction of more sustainable approaches.

Conclusion
 One of the main contributing factors to the growth of protein bars
has been the growth of sport activities.
 To maximize on the product performance, customer relation should
be one of key factors that should be emphasized upon in the
implementation of effective supply chain (Willer & Lernoud, 2016).

References
 Aryee, A.N., and Boye, J.I., 2015. Current and emerging trends in the formulation and manufacture of
nutraceuticals and functional food products. Nutraceutical and functional food processing technology,
pp.1-52.
 Barnes, K., Ball, L., Desbrow, B., Alsharairi, N. and Ahmed, F., 2016. Consumption and reasons for use
of dietary supplements in an Australian university population. Nutrition, 32(5), pp.524-530.
 Brennan, M.A., Derbyshire, E., Tiwari, B.K. and Brennan, C.S., 2013. Ready‐to‐eat snack products: the
role of extrusion technology in developing consumer acceptable and nutritious snacks. International
Journal of Food Science & Technology, 48(5), pp.893-902.
 Gibson, A., Franklin, J., Pattinson, A., Cheng, Z., Samman, S., Markovic, T. and Sainsbury, A., 2016,
September. Comparison of very low energy diet products available in Australia and how to tailor them
to optimize protein content for younger and older adult men and women. In Healthcare (Vol. 4, No. 3,
p. 71). Multidisciplinary Digital Publishing Institute.

Continuation
 Govindarajan, V. and Ramamurti, R., 2011. Reverse innovation, emerging markets, and global
strategy. Global Strategy Journal, 1(3‐4), pp.191-205.
 Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012. Strategic management cases: competitiveness
and globalization. Cengage Learning.
 Lawrence, G., Richards, C. and Lyons, K., 2013. Food security in Australia in an era of
neoliberalism, productivism and climate change. Journal of Rural Studies, 29, pp.30-39.
 Willer, H., & Lernoud, J., 2016. The world of organic agriculture. Statistics and emerging trends
2016 (pp. 1-336). Research Institute of Organic Agriculture FiBL and IFOAM Organics
International.