Supply Chain Design Analysis of Protein Shakes

Supply Chain Design Analysis
of Protein Shakes
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Introduction
• Protein shakes in
Australia is
increasing in demand
with 9% CAGR rate
(Augustin and
Sanguansri 2015).
• Protein shakes is
deemed to attain
increased growth for
benefits like
managing health,
weight and energy
giving properties.

Evaluation of Current Design of Supply
Chain
• Sustainable Protein sourcing
• Diversifying range of protein
shakes (Jonkman, Bloemhof,
van der Vorst and van der
Padt 2017)
• Protein shakes supply chain
offers a variety of flavors in
the product
• Promotion of protein shakes
is facing increased
competition from fresh juice
and protein bars.

Nutracutical Protein Shake Supply Chain
• Suppliers- The suppliers of protein
shakes supply chain is global and
includes product variety (Raak et al.
2017).
• Packaging and Labeling- Protein
shakes are displayed in specialized
stores and retail locations other than
doctor’s shelves. Packaging has
tamper resistance and considers
temperature resistance needs.
• Costs- Distribution along with
packaging, distribution, regulatory
requirements and fulfillment costs
can be high in protein shake supply
chain.