The Mobile App Journey: Launching and Sustaining Success

This document provides an in-depth analysis of the mobile app journey, from preparing for launch to sustaining success. It emphasizes the need for data-driven decision-making, implementing loyalty and referral programs, and investing in oneself to ensure long-term sustainability.

Arsh Singh - www.ArshSingh.com - All Rights Reserved
The Ultimate
Cheatsheet For A
Successful Mobile
App Launch
with
www.SinghArsh.com
ARSH SINGH
Proven App Launch Process Revealed

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One of the biggest mistakes you ‘as a new entrepreneur’
can make is to spend several months or years building an
app in a silo without any validation and then launching
your app in the App Store believing that people will flock
in.
Benjamin Franklin once said,
“If you fail to plan, you are planning to fail.”
ARSH SINGH
www.ArshSingh.com

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And the only way to create a foolproof plan is by using
historical data, experience, and mentorship because
those who fail to learn from the past are doomed to
repeat it.
Getting started in the app business can be
overwhelming.
There are so many moving pieces to manage that anyone
could lose track.
This is where I come in...
Hey! My name is Arsh and I’m a business coach helping
people start an app business and launch their apps
successfully.
ARSH SINGH
www.ArshSingh.com

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I have created this step-by-step checklist to help you
with a successful app launch and give you a plan that is
used by the professionals for amazing launches.
This cheat sheet is unique. It is designed to help you
and ask you the right questions (as your coach) at each
phase of your app launch.
The more questions you answer the better off you would
be with your app launch.
This cheat sheet will help you stay focused and give your
app a head start on the app stores.
Cheers,
Arsh
ARSH SINGH
www.ArshSingh.com

60 Days
Before
App Launch
ARSH SINGH
www.ArshSingh.com

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Finalize Your App Idea
❖ What exactly do I want my app to do?
❖ What problem is my app going to solve
❖ Or what gap is it going to fill?
Define Target Audience
❖ Who is my app for?
❖ How will it simplify their life?
❖ How well do I understand my audience’s
demographics and behaviors?
Perform Market Research
❖ Who are my competitors?
❖ What are they offering?
❖ What can I do better?
Define Value Proposition
❖ What makes my app different?
❖ Why should my target audience use my app over
the competitors?
ARSH SINGH
www.ArshSingh.com

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Register Your Social Media Handles
❖ How can I expand my web presence?
❖ Where does my target audience hang out online?
❖ What communities/groups are they part of?
❖ Have I registered on the major social networks
where my audience is?
❖ What value can I bring to my audience by posting
on the social handles?
Identify Influencers
❖ Who are the top influencers in my market?
❖ Are there any publications that cover apps like
mine?
❖ How can I get in touch with journalists and news
publication websites to cover my app?
ARSH SINGH
www.ArshSingh.com

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Validate Your idea
❖ Why would people use my app?
❖ Have I run some tests online and in-person
(primary research) to check the market response?
(Few methods mentioned below like Landing Page,
video etc)
❖ Have I spoken with at least 10 people to get their
feedback?
❖ Why would my idea not work? What is my
contingency plan?
Create Your App’s Landing Page
❖ What’s going to be my brand/ app name?
❖ Have I registered the domain name yet?
❖ Have I set up a landing page to gauge my
audience’s interest?
❖ Have I created the designs and drafted the content
to display on the landing page?
❖ Have I set up a form to collect the email IDs of
people interested in my app?
ARSH SINGH
www.ArshSingh.com

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App Monetization Strategy
❖ How do I plan to monetize my app?
❖ Should I run some third-party Ads in my app?
❖ Should I sell some virtual-items as an ‘In-App
Purchase’ in my app?
❖ Which model should I choose between; freemium,
paid, or subscription?
❖ Shall I bake the monetization strategy from day
one or wait for phase 2?
ARSH SINGH
www.ArshSingh.com

App Monetization Techniques -
How Do Free Apps Make
Money?
Click Below To Watch The Video
ARSH SINGH
www.ArshSingh.com

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Get A Prototype
❖ Am I clear about how I want my app to look like?
❖ Have I created a rough wireframe for my app?
❖ Should I go for a design based prototyping or a
functional MVP?
Find Developers
❖ What level of developers do I want to work on my
app? Freshers or experienced?
❖ Should I work with freelancers or an agency?
❖ Should I look for the developers online or should I
find some locally through meetups or referrals?
❖ How soon can I get my MVP (minimum viable
product)?
Plan For A Beta Release
❖ When can I have a bug-free MVP ready?
❖ Have I created a feedback loop in the app to get
instant feedback from the initial users?
❖ Have I provisioned for beta release on both App
Store (TestFlight) and Google Play (Beta/Alpha
Release?
ARSH SINGH
www.ArshSingh.com

How Much Does It Cost
To Build An App?
Click Below To Watch The Video
ARSH SINGH
www.ArshSingh.com

2 Weeks
Before
App Launch
ARSH SINGH
www.ArshSingh.com

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App Store Preparation
❖ Have I gone through the respective stores
publishing process and guidelines?
❖ Have I got the app icon, app screenshots and ASO
(app store optimization) friendly description
ready?
❖ Can I get a ‘Demo Video’ highlighting the top
features of my app?
❖ Have I completed all the formalities required to
get my store accounts approved?
Create A Press Kit
❖ Have I created a kit containing the app logo,
screenshots, video, boilerplate description, social
handles, and founders’ information?
❖ Have I made it easy for journalists to get
everything in one place in my press kit?
❖ Do I have a list of journalists ready to notify when
my app is launched?
ARSH SINGH
www.ArshSingh.com

During
Launch
Time
ARSH SINGH
www.ArshSingh.com

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Submit Your App To The Stores
❖ Have I created all the necessary creatives and
resources required to publish the apps to the
stores?
❖ Do I have enough time to make any last-minute
changes if requested by Apple or Google? (Launch
your app one week before the actual launch date)
Marketing Boost
❖ Have I spread the word about my app launch?
❖ Have I emailed my list which showed the initial
interest?
❖ Have I reached out to my friends and family to
review my app?
❖ Have I asked for a few 5-Star reviews?
ARSH SINGH
www.ArshSingh.com

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Ask Your Influencers To Take Action
❖ Have I sent a personalized note to the influencers?
❖ Have I emailed the journalists who showed
interest?
❖ Have I emailed all the news publications to cover
my app?
App Submission To Third-Party Websites
❖ How can I organically spread my app across the
internet?
❖ Have I submitted my app to the platforms like
Product Hunt, BetaList, BetaPage, Owwly, and
others?
Paid Marketing
❖ Have I run social paid Ads to boost the app
downloads and installs?
❖ Have I run Apple Search Ads and Google UAC
(universal app campaigns) to give an overall boost
to my app?
ARSH SINGH
www.ArshSingh.com

7 Days
Post
App Launch
ARSH SINGH
www.ArshSingh.com

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Monitor Key Metrics
❖ Do I have a centralized dashboard or an excel
where I put and track all key metrics?
❖ How satisfied are my users with the app?
❖ Am I analyzing the feedback, reviews, and social
signs of the app?
❖ Have I responded to the reviews on the stores?
❖ Have I analyzed the crash reports, bugs, and
feedback in general?
Revamp Your Outreach
❖ How are the download and install metrics of my
app?
❖ Have I reached out to more people via email and
in-person to try my app?
❖ Can I increase the momentum of my organic and
paid marketing to boost my app downloads?
❖ Should I try A/B testing with creatives and
description?
❖ What is the overall engagement and traction of my
app?
ARSH SINGH
www.ArshSingh.com

2 Weeks
Post
App Launch
ARSH SINGH
www.ArshSingh.com

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Mitigate User Churn
❖ Is there any churn on the app? (people leaving the
app after first use)
❖ Why is churn happening? (Any specific issue?)
❖ How do I educate my users about the issue which
is causing the churn?
❖ Am I engaging with my users proactively to avoid
the churn?
❖ What incentives can I offer to my users to avoid
the churn?
Encourage Ratings & Reviews
❖ How can I provide a social proof for my app?
❖ How many users are using my app on a continuous
basis?
❖ Have I reached out to them asking for a review?
❖ Have I integrated a rating prompt in my app to
push for a timely rating prompt?
❖ What incentive can I offer to get a rating for my
app?
ARSH SINGH
www.ArshSingh.com

2 Months
Post
App Launch
ARSH SINGH
www.ArshSingh.com

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Customer Feature Requests And Roadmap
❖ Are users requesting for any specific features in
the app?
❖ How frequently is the specific feature being
requested?
❖ How important is the specific feature among
others?
❖ Are there any fixes that needs to be released?
❖ Have I created a short-term, mid-term and
long-term product roadmap based on the feature
requests and patches update?
Loyalty And Referral Program
❖ Have I integrated a loyalty program to incentivize
users for continued usage of the app?
❖ Have I integrated a referral program to make it
easy for users to share my app?
❖ What incentive can I offer to get my users to refer
the app to their friends?
ARSH SINGH
www.ArshSingh.com

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Analyze The Key Metrics Dashboard
❖ What is success for my app? Is it More downloads,
traction, 5-star reviews, or ARPU (average revenue
per user)?
❖ Am I making data-driven decisions by continuously
analyzing the key metrics?
❖ Am I seeing the big picture by recording and
analyzing all the KPIs (key performance indicators?
ARSH SINGH
www.ArshSingh.com

“
At last.. Be patient and be in it for the long run.
❖ If you've made it so far in your app journey,
awesome!
❖ Great work takes time. Launching your app will
take a lot of time, energy, and self-discipline.
❖ App launch is not a single event in time but a
series of events with many big moments.
❖ Great products were not built overnight.
❖ If you want to build something substantial than be
in it for the long run because you can't accelerate
quality.
❖ Build a great product, engage with your
customers, analyze the data, test and innovate.
In reality, there is no overnight success.
There is a sequence of failures and hard
work that leads to success.
Arsh Singh
ARSH SINGH
www.ArshSingh.com

7 Step Framework To Build And
Launch Your App
Click Below To Watch The Video
Bonus
ARSH SINGH
www.ArshSingh.com

❖ Your mind and body are the most valuable
resources.
❖ A lot of new appreneurs fail because they fail to
invest in themselves and end up burning their
money because they don’t understand the app
market before diving into it.
❖ If you are planning to get into the app market,
chances are, you will end up wasting a lot of time
and money in trial and error while reinventing the
wheel.
❖ There’s no reason to reinvent the wheel for the
path that others have taken.
❖ It is best to consult with an expert or take a course
before you venture into the mobile app market.
❖ Investing in yourself ensures that you make wiser
decisions, don't end up burning your money and
more importantly, save your precious time and
money in the long run.
Invest In Yourself First
ARSH SINGH
www.ArshSingh.com

“ Ultimately, there’s one investment that
supersedes all others: Invest in yourself.
Nobody can take away what you’ve got in
yourself, and everybody has potential they
haven’t used yet. - Warren Buffet
ARSH SINGH
www.ArshSingh.com

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Arsh Singh - www.ArshSingh.com - All Rights Reserved