McDonald's Organizational History

Provide a Summary of McDonald's Organizational History
McDonald’s Corporation has a chain of restaurants that are distributed across the world. The
company has as many as 36000 restaurants distributed across 119 countries, globally. On a
daily basis, the company has more than 69 million customers from every part of the world.
The different additions to McDonald’s like the McCafes and many others, follow the same
working pattern and rules like the restaurants of McDonald’s. But the different branches of
McDonald’s in different countries are offered with full freedom to innovate and make a
customer happy. The first Australian restaurant of McDonald’s was opened in the year 1971.
Since then the number of employees of McDonald’s increased significantly and in recent
times the number of employees that are working for McDonald’s is close to 90000 distributed
across 900 McDonald’s restaurants and cafes, serving 1.7 million customers on a daily basis.
Reports suggest that the annual sales at McDonald’s are more than $ 4 billion. The company
runs many of the McDonald’s restaurants and cafes. There are almost 80% of franchise
businesses that are operated by individual executives or women. On average, a McDonald's
restaurant is managed by at least 100 employees. It is understood that McDonald's Australian
branch is quite popular and successful in McDonald's history. McDonald’s Australia has
introduced the concept of nutritional labeling and this move has been copied by McDonald's
operations in other parts of the world.
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As an organization, what is the purpose of McDonald’s, what are the
company values, how is the organization structured, and what
importance do people play in helping the organization meet its
purpose?
McDonald’s is a popular organization that has served customers for decades. The
main purpose of the organization is highlighted in its mission statement, which is to become
people’s favorite place to eat and drink. Therefore the main purpose of the organization is to
serve people with the best quality services to attain loyal customers and repeat purchase.
For the effective functioning of McDonald’s, there are certain values which are
followed in the organization. All the different values practiced in the organization are built
around their customers and employees, therefore, the main value of the organization is to
offer great customer experience and the other one is to provide their workforce with the
opportunities to excel and become future leaders. Also, the organization believes in
continuously improving and fulfilling its corporate social responsibilities by giving back to
the community (Robbins., Coulter. and Bergman., 2017).
The organizational structure of McDonald’s was revamped in the year 2015 and since
then, the organization has adapted the divisional organizational structure. Therefore,
according to the divisional organizational structure, the business organization is broken down
into various components, which are allotted with different responsibilities depending upon
the requirements of the organization. Thus, the organizational structure of McDonald’s is
divided into components, which include global hierarchy, performance-based divisions, and
function-based groups (Thompson, 2019).
Be it the people inside the organization McDonald’s or outside it, both of them help
the organization in fulfilling their organizational objective, as both of them share an
interrelated relationship. The workforce at McDonald’s works hard to provide great customer
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experience and the customers of McDonald’s provide with valuable feedback and repeat
sales, which fulfills the organization’s objectives.
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