Overview of the travel and tourism sector in Australia

This presentation provides an overview of the travel and tourism sector in Australia. It discusses the sector's contribution to the economy, popular destinations, industrial statistics, analysis of travel and tourism data, current issues and trends, religious and cultural protocol, major organizations, and law and ethical guidelines. The presentation also includes references for further reading.

ProvidingVisitor
Information
Task 1

Overview of the travel and tourism
sector in Australia
In development Australian economy, tourism sector plays an
essential role. In the financial year 2014-2015 it contributed
3.0% (A$47.5 billion) to Australia GDP in development of the
national economy. Popular tourists destinations includes
Australian Capital Territory which is Canberra, New South
Wales, Sydney, Darwin, Uluru, Queensland, Adelaide,
Melbourne, Victoria, Tasmania, Perth and Brisbane.

Sydney, Australia

Features of Key Australian
Destinations
• Sydney: Beaches including Bondi, Tamarama Bronte and
Cooge Beach, recognisable landmarks such as Taronga Zoo
and world class restaurants.
• Melbourne: Renowned for its market, largest open air market,
Attica (One of the best restaurant in world), high altitude bars
and seaside suburb of St. Kilda.
• Brisbane: Famous for adventurous activities, providing
cultural food services through restaurants.

Industrial statistics. 2016
• Number of visitors in: 8.6 millions from all around the world
• Total contribution towards GDP: AUD183.2 billion
• Total Contribution to Employment: Supported 1495000 jobs
in the country which 12.5% of total employment
• Visitors Export Generated: AUD27.3 billion which is 8.5% of
total export
• Total Investment: Total investment of AUD21.7 billion which
was 5.1% of total investment.

Brisbane, Australia

Melbourne, Australia

Analysis of travel and tourism data.
According to the report of Tourism Research Australia, nights
spent of international visitors gradually decreased. However,
overall traveller rate is increased by 8%. The growth is
increased due to travellers of Singapore, New Zealand. Every
year this industry is producing 10,000 extra job opportunities
and rapidly increasing growth of the industry.

Current issues and trends.
Current issues
• Implementation of
technologies.
• Cyber attacks and hacking.
• Frequent changes in
travelers demand.
Trends
• Providing online books
facilities.
• Offering facility for digital
payment.
• Also healthcare facilities are
being offered.

Religious and cultural protocol of
Australian's
Inbound travel and tourism market of Australia attracts visitors of
different parts of world. They influence the people of Aboriginal
community, as people belongs to this society easily get attracted
towards different environment and culture and adopt them.

Major organisation
1) Tourism Western Australia
2) South Australian Tourism Company
3) Tourism and Events Queensland
4) Austrade
5) Sustainable Tourism CRC

Law and ethical guidelines
• Under the act of Australian consumer Law(1988) travellers
should be provided with the copy of papers related to the
travelling arrangements.
• All the original documents must be provided within 14 days of
booking.
• Privacy and confidentiality of customers details should be
maintained.

References
Hall, C.M. and Rusher, K., 2013. Risky lifestyles?
Entrepreneurial characteristics of the New Zealand bed and
breakfast sector. Small in Firms Tourism, Michael, HC and K.
Rusher (Eds.). Elsevier Publishing Company, Amsterdam,
Netherlands. pp.83-98.
Heikinheimo, V. and et.al., 2017. User-Generated Geographic
Information for Visitor Monitoring in a National Park: A
Comparison of Social Media Data and Visitor Survey. ISPRS
International Journal of Geo-Information. 6(3). p.85.

Cont...
Mistilis, N., Buhalis, D. and Gretzel, U., 2014. Future
eDestination marketing: perspective of an Australian tourism
stakeholder network. Journal of Travel Research. 53(6). pp.778-
790.
Taheri, B., Jafari, A. and O'Gorman, K., 2014. Keeping your
audience: Presenting a visitor engagement scale. Tourism
Management. 42. pp.321-329.

Thank You