Providing Health Security and Safety to Healthcare Organizations

In this document we will discuss about Providing Health Security and Safety to Healthcare Organizations and below are the summary points of this document:- A proposal for a medical drone service to provide emergency medical services in Australia. The current problem in the medical industry is heavy traffic, which results in delayed medical support reaching those in need. The proposed idea involves using a drone with an artificial intelligence system to provide medical services, including Cardio-Pulmonary Resuscitation (CPR), dispatching of injections, and relative medicines. The target market is the population suffering from health-related problems, especially heart attacks. The innovation will first focus on metropolitan cities, targeting individuals who understand the importance of technology and want to remain in touch with it. The innovation will face little direct competition but may face some unintended rivalry from medical organizations, medical care hubs, and some health public centers.

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EmergencyMedical Drone
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Elevator Pitch
Numerous organizations are dealing in tons of medical products. They have introduced large
number of varieties in their product. To provide health security and safety, a novel idea will be
used to enrich the customer collaboration and knowledge to protection with the corporate (Park,
Kim and Suh, 2018). The motivation of this invention is to generate an effective picture in the
minds of target audience. This innovation will be based on the similar platform of the Amazon
Prime Air facilities. As per this facility, a man less vehicle will be utilized sideways along with
pledge of protection and security. This facility will also integrate Cardio-Pulmonary
Resuscitation facilities so that the patient’s health safety experience can be improved. This will
assist the idea proposal to attain optimal results along with ahead positive reaction from the
social public (Chen, Lan, Hu and Xu, 2018).
Problem statement and need for this service
Current world has transformed its market because of globalization. A lot of advancement has
been carried out in various segments of the businesses especially in machinery, construction
sector, information technologies etc. Novel innovations have completely changed our work
pattern by declining our efforts and at the same phase it has also established a huge web of
sicknesses around us (Pekanoja, Hoikka, Kyngäs, and Elo, 2018). Because of this advancement,
vehicles are increasing in number on the road. This has resulted in heavy traffic jams and
conjunctions while traveling from one place to another mainly in the case of emergency
circumstances, where patient have to wait for an ambulance. Therefore, this exclusive idea will
facilitate that section of the population which are in need of medical immediate aid and these
percentages of individuals are not movable. Immediate medical support requirement can become
part of any one’s life. According to study, even minor incidents has transformed it into
emergency situations because of heavy traffic in which, numerous persons have faced risk to
their life because medical support was not able to reach on time (Mehmood, Rowther,
Kobusingye and Hyder, 2018). This idea is very modest and it will fulfil the need of common
individual who really care about innovation. Hence, it becomes significant to introduce new
innovations in medical services

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Industrial analysis
Right now Australian administration has truly focused their interest in the medical industries by
offering them all kind of support which will help this industry to grow further in terms of
financial and technology. Australian government understands the importance of medical health
services in their country as well as on the global level (Mintzes et al, 2018). As per the
Australian health research, it has been found that at present the Australian medical industry has a
valuation of around $4 billion. As per the current action of the government, it can be perceived
that this industry will soon become one of the biggest market hubs in Australia. This will help in
increasing the level of competition in between domestic as well as in international player by
offering innovative platform.
This idea is modest and can be easily differentiated from rest of service offered in the market.
This innovation will provide emergency medical services with the help of drone not only in term
of Cardio-Pulmonary Resuscitation but also will offer facilities like dispatching of injections and
relative medicines. This will naturally offer an exclusive image to this idea and its fast speed
service availability will become special benefit to this idea (Foxhall, 2018). Including artificial
intelligence in the drone will help in offering unique services like if there is no person around the
patient to help; this machine will automatically adjust its mechanical arm and will provide
medical assistance to the patient on the spot. A robotic arm will be fitted and will function in this
case. This idea is very unique, so there is very less possibility of competition for this idea (Pulver
and Wei, 2018).

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Segmentation
Presently Australia is having a population of almost 25 million and about 50% of this population
is being included in the percentage which are suffering from health interrelated problems
especially heart attack which needs emergency medical devotions (Middlebrooks et al, 2018).
This 50% population includes all the segment of population like adult, young and old one which
is living far away from medical care and institutes.
Target market
For this medical drone service, this 50 % of the population will be the prime target of this
innovative service because these are the segment which are facing problem related to medical
attention and has to wait for a long time in order to get these services (Dibb and Roby, 2018).
Therefore in this situation drone ambulance will perform significant role for this ration of the
population in order to create safe and secure environment for Australian family members and
develop an expressive association with medical drone facility that will reduce their precious
time.
Rivalry/ (straight and unintended)
Currently, there may be very little rivalry in Australian medical marketplace because this market
is very novel but there are numerous chances of replication this innovative business idea in

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upcoming future. Indirectly there are certain rivalries which may rise from medical
organizations, medical care hubs and some health public centers which can interrupt the entry of
these medical drone facilities in Australia (Colantone and Stanig, 2018).
Market entry
The key aim of the entrance phase is to generate adequate podium to make this idea very
superior and one of the tedious product. Therefore, focus of this idea will be mainly on
metropolitan cities which are presently technology approachable. As per this service first client
will be that one which understands the importance of technology and want to remain
continuously in touch with the technology (Watson et al, 2018). The target of this innovative
idea will be youngsters that are expressive concern to their family and want to present themself
as strong pillar for their family members.
This service will be attached with the medical camp as a backing podium to endorse the service.
This will make people aware of the significance of this service and try to attain emotional
attraction of the target audience. This service will be promoted with the help of digital marketing
in which all social media tools like teaser videos on YouTube, Facebook, Instragram and
Twitter. Then, some health community which is currently working in Australia will be mad as a
strategic partner in order to create a unique picture of the services. This service will be also
promoted by becoming an active partner with sports centre which includes many clients.
Primarily this service will be made it accessible near all health community hubs & sports centres
and after sighted the response this service will also make accessible to nearly all main cities
through kilometre circulation strategy within three months.
Financial feasibility
Financial feasibility seems to be one of the most significant parts of business plan for every
organization. Therefore it becomes very imperative for Health care drone service to conduct
financial feasibility so that they can become aware about the breakeven point of business
strategy. In this financial feasibility procedure, fraction of threat will be continuously greater
because of preliminary stage in this procedure. Fraction of risk will reduction as this procedure
will operate further with the time outline. To introduce innovation in the field of medical
facilities, it is very significant to select every step as per the result of this analysis.

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Platform Reach Frequency Budget
Social media
(Facebook, Twitter,
Instagram,
Snapchat, Youtube)
70%, of the
population will be
covered
Everyday 4 Posts AU $400,000
social health
community partner
Reach has to be 40-
45%
AU $250,000
Television promotion 60% Range Each day, telecast of
ads posted three
times
2% of the sale value as
Commission basis
Newspaper 40% population Two times in a
month (Monday &
Saturday)
AU $700 twice a week,
Au$5600 in a month and
AU $ 67,200
Equipment purchased
Drones Au$ 50000
Laptops and server routers Au$ 50000
Medical instruments Au$ 10,00,000
Other supporter instrument Au$ 50000
Total Au$ 1,150,000

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Emergency Medical Drone Service
Cash Flow Statement
2019
Cash Flow from
Operating Activities
Cash sales- fee collected 1,600,000.00
Realization from Debtors -
Payment to Creditors (960,000.00)
Expenses paid (160,000.00)
Total 480,000.00
Cash Flow from
Investing Activities
Machinery Purchased (1,000,000.00)
Equipment Purchased (150,000.00)
Total (1,150,000.00)
Cash Flow from
Financing Activities
Equity capital 1,000,000.00
Borrowings 250,000.00
Total 1,250,000.00
Cash surplus/ deficit 580,000.00
Opening balance -
Closing balance 580,000.00
Budgeted income statement for year-1
Budgeted no of patients 1000
Average no of hours per patient 2
Budgeted patients hours 2000
Service charges per hour $ 1,000.00
Budgeted revenues $ 2,000,000.00

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Less: Expense
Cost of service $ 1,000,000.00
Advertisement cost $ 500,000.00
Rent $ 20,000.00
Utilities $ 10,000.00
Salaries of staff $ 50,000.00
Other expenses $ 5,000.00
Total $ 1,585,000.00
Profit/ Loss $ 415,000.00
Key people and skills
Significant emergency medical service will be offered by this medical drone services and for that
a squad of brilliant mind individuals will be hired which will be specialized in their concern
areas. Medical service drone will include individuals that will be highly skilled in drone
functioning and upkeep, individuals with high skilled in software, individuals that are linked
with medical services and selected Cardio doctors. The group designed will be extreme devotion
to the human care facility and are prepared to offer medical service to these patients 24/7 (Hattori
and Yamada, 2018). There is no obstacle for any corporate to move into any type of commercial
market due to globalization and this has increased tough rivalry within the corporate world.
Increase in rivalry has really altered the comprehensive lifespan of the common individual by
offering different features. Currently, common individual is pressured with numerous stresses
and to get relaxed they might get habituated to liquor and connected product which are very
hazardous for health. Although this medical service cannot eliminate this stress but can offer
continue backing as a real friend for their health. Doctors with heart-related diseases experience
will be part of this group and certain fitness features in command to direct people in any

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emergency condition. Connection of specialists in health will ensure that accurate product will be
transported at the accurate time along with accurate process because numerous time problems
happen by not subsequent the careful process obligatory as per the condition. Mechanical
specialists essential have information of all the operations connected to functioning of drone,
their facilities and all information about drone mechanisms and building materials (Rosen et al,
2018). The technical team members also have information connected to software along with the
proper record. Here this medical drone service will comprise additional associate in this group in
the shape of social fitness firms that will take care of the problems connected to health of the
general individual deprived of any revenue. This specific feature will aid the medical emergency
drone procedure an exclusive picture in the attention of the society to gain emotional touch.
To provide extra benefit to this idea, a training program will be introduced in which all the
workforces will be trained to grip all types of circumstances which can be possible like medical
support, technical matter, software and others service which can arise because of absent of
concern individual. Also, a cloud base functioning system will be introduced that can be operated
from any place and some time will also play the role of auto guider to control such a situation
with the help of Artificial intelligence. This medical service will also be linked with these social
groups as a deliberate partner and necessary support will be offered to these groups in the shape
of cash, knowledge, and therapeutic backing provision (Aberdeen and Byrne, 2018). Australia is
that nations in the world in which social accountability is frequently taken very severely and has
very correspondingly picture in the judgments of the Australian citizen. This type of activities
will aid the medical emergency drone in two aspects, one is helping the society in which this
service is going to function and another significant feature is linking this service with social
groups which will help this idea in reducing promotional cost since their half promotion will be
encouraged with aid of their planned associations and for half promotion they will utilize of
digital promotion instrument like Facebook, Instagram, and YouTube which are really
economical promotion instrument along with massive reach in current period.
Conclusion

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Current life is very fast and as a result of this, common individual is not able to organize its
individual life particularly health. Because of this nearly partial population of Australia is
fronting a certain type of health difficulties. Health difficulties are mostly of two sections, one
that requires instant medical assistance and others that also requires medical provision but not on
instant bases. In the first segment, time plays a very significant role and this medical health care
drone ambulance will handle with this time aspect in command to offer health safety to the
population of Australian.

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