Product Service Development: Nestle Multigrain Chocolate Bar Launch

PSD

TABLE OF CONTENT
INTRODUCTION..........................................................................................................3
OVERVIEW OF COMPANY...............................................................................................3
MARKET OPPORTUNITY.................................................................................................4
Marketing 7Ps strategy.......................................................................................................6
Analysis of competition within an industry by using Porter 5 forces............................8
Financial Overview............................................................................................................10
REFELECTION...........................................................................................................10
Gibb’s Reflective cycle......................................................................................................10
CONCLUSION............................................................................................................13
REFRENCES..............................................................................................................14

INTRODUCTION
Product service development is understood as one of the most important step
within company business functioning to gain strong place within the functional
paradigms and how to gain wider scope among consumer market share. Nestle is
Swiss multinational food and drinking processing company headquartered in
Switzerland which produces large variety of products, innovative services within all
parameters for gaining stronger position and higher goodwill. The report explains
how company plans to launch new product launch which is multigrain chocolate bar,
with high grains and nutrition value to wide consumers from all age groups around
the world. Report explains market opportunity such as proposed product or services
with explanation of how planning, marketing and integration of innovative pricing can
be enabled into company business decisions for launching of product. The report
explains processes applied into development of specific service or product launch
where life cycle stage in company portfolio works as one of the biggest factor to work
on the advancement factor for gaining stronger position onto industry for higher
goodwill and profitable working outputs . Report explains how food product launch
line and management choices are required within individual product launches and
services, where marketing testing, product and service launch along with distribution
will be focused Report discusses porter 5 forces analysis through which compostion
of finance and (Cooper, 2019). sales projection is highly focused to gain wider scope
and networking for stronger
OVERVIEW OF COMPANY
Nestle is a Swiss multinational food and drink processing brand widely
spread into various countries around the world, with having large high quality
standards products portfolio and services and has wide corporation and
partnerships with global audience. The brand is one of the biggest brand into food
and beverage global industry which has been committed to enhance high quality
living standards of all consumers and contributing to healthy life patterns. Nestle has
been widely known for vast quality services, present on social media marketing
channels and to work as sole unit which has provided wide range progressively
among consumer preferences, accounting its wide audience health concern factors
where brand has been continuously working forward. The brand has been recently
working to bring before high energy multi grain chocolate bars with its strong high

nutritional value composite to wide factors of yielding onto increasing demands
among consumers to have best healthy bars.
MARKET OPPORTUNITY
Nestle posses wide market opportunity for the new food product launch into
food services in company portfolio where wide profitability and higher strength of
wide consumer demands is there. The designing of product or service taking in
account to market testing has been focused to bring on detailed spread and wide
networking among business space into consumer oriented food services. The multi
grain chocolate bar with high nutrition value launching by Nestle ahs wide market
opportunity and has strong market determinants developing into wider customised
market options where the health factor is focused (Hao, Qi and Shen, 2019). There
is wide market opportunity for this product to be launched by nestle which is one of
the best brand to bring before wide product choice for people from all age group who
are not only heath conscious but also look upon new variety into chocolates which
are less sugary. The market opportunity and initialisation of product launch into
market opportunity by Nestle can be assessed by the life cycle stage of product
where there are 4 stages within company which brings before wide steps and
fundamental criteria which are highly correlated with the wide market opportunity
factors through which nestle can successfully launch its nutritional bar, multigrain
chocolates.
 Introduction stage: This being the first phase where Nestle will gain analysis
wide functionality and analysis onto what are the marketing paradigms into
current business scope where the focus will be to pertain wide rational
working initiatives onto how rational synergy can be explored. The cost of
things, and working fundamentals such as research and development which
will undergo shall be focused on gain positive market analysis of how the work
opportunities can be explored further. Nestle at this phase of product launch
will make all details of how new synergy of work composition with
technology factors, which are keenly progressively will be targeted to address
healthy food ingredients consumer choices (Horvat, Granato and Luning,
2019).