Nestle Multigrain Chocolate Bar: Market Opportunity and Marketing Strategy

PSD

TABLE OF CONTENT
INTRODUCTION........................................................................3
OVERVIEW OF COMPANY................................................................................................3
MARKET OPPORTUNITY .................................................................................................4
Marketing 7Ps strategy ......................................................................................................6
Analysis of competition within an industry by using Porter 5 forces ...................................8
Financial Overview............................................................................................................ 10
REFELECTION .......................................................................11
Gibb’s Reflective cycle .....................................................................................................11
CONCLUSION..........................................................................13
REFRENCES............................................................................15

INTRODUCTION
Product service development is understood as one of the most important step
within company business functioning to gain strong place within the functional
paradigms and how to gain wider scope among consumer market share. Nestle is
Swiss multinational food and drinking processing company headquartered in
Switzerland which produces large variety of products, innovative services within all
parameters for gaining stronger position and higher goodwill. The report explains
how company plans to launch new product launch which is multigrain chocolate bar,
with high grains and nutrition value to wide consumers from all age groups around
the world. Report explains market opportunity such as proposed product or services
with explanation of how planning, marketing and integration of innovative pricing can
be enabled into company business decisions for launching of product. The report
explains processes applied into development of specific service or product launch
where life cycle stage in company portfolio works as one of the biggest factor to work
on the advancement factor for gaining stronger position onto industry for higher
goodwill and profitable working outputs . Report explains how food product launch
line and management choices are required within individual product launches and
services, where marketing testing, product and service launch along with distribution
will be focused Report discusses porter 5 forces analysis through which compostion
of finance and (Cooper, 2019). sales projection is highly focused to gain wider scope
and networking for stronger
OVERVIEW OF COMPANY
Nestle is a Swiss multinational food and drink processing brand widely
spread into various countries around the world, with having large high quality
standards products portfolio and services and has wide corporation and
partnerships with global audience. The brand is one of the biggest brand into food
and beverage global industry which has been committed to enhance high quality
living standards of all consumers and contributing to healthy life patterns. Nestle has
been widely known for vast quality services, present on social media marketing
channels and to work as sole unit which has provided wide range progressively
among consumer preferences, accounting its wide audience health concern factors
where brand has been continuously working forward. The brand has been recently
working to bring before high energy multi grain chocolate bars with its strong high

nutritional value composite to wide factors of yielding onto increasing demands
among consumers to have best healthy bars.
NESTLE within current stage of competitive levels of marketing within global
business scenario have to bring on new innovation levels among its already
existing products within industry where consumers always look for more
innovation among all services have to work on products which are currently
not upto competitive levels.
 KITKAT is one of the most used chocolate by nestle known by
consumers which is high in sugar and not liked by all age group people
and segments of consumers who look for more healthier eating options.
Multigrain chocolate bars will enable to bring on new healthy
ingredients with new message which will enable company to program
out higher quality of factors for up gradation through which new
synergy can be built among marketing paradigms.
 Nestle condensed milk which appears in jar form has lately loosing its
grip among consumers market share strength where the marketing
factors are low due to unattractive packaging which is not appealing
among consumers globally. The company should work on its packaging
for improving its marketing position and diversely build new levels of
competitive levels.
 Nestle Cheerios has been an old houseold breakfast dish but with the
recent competitive levels of marketing and new brands coming up
within global business scenario there are various companies providing
new products with wide variety of ingredients. Company has to work on
new levels of ingredients and built on innovation among in through
which it can regenerate growth among consumers from vivid levels.
 Nestle resource energy is also a known energy drink where there is
wide demand among consumers but with changing patterns of
competitive levels within industry the company needs to work on its
packaging and for generating higher size bottles also.