Psychology of Persuasion - Desklib
Added on 2022-11-16
4 Pages825 Words161 Views
|
|
|
Running head: PSYCHOLOGY OF PERSUASION
PSYCHOLOGY OF PERSUASION
Name of the Student
Name of the University
Author note
PSYCHOLOGY OF PERSUASION
Name of the Student
Name of the University
Author note
PSYCHOLOGY OF PERSUASION1
Introduction
Persuasion is defined as the attribute that can help in changing or influencing the pre-
set beliefs and attitudes, intentions, motivations or behaviours (Gass & Seiter, 2015). In the
context of trial advocacy, persuasion can be used to sway the opinions of the jury either in
favour of or against the accused. In this essay we will be looking at the influence of
persuasion from the classic 1957 film ‘Twelve Angry Men’ where a trial session saw a major
shift in the final outcome for a case that could have possibly altered the course of life of a
young boy (Lumet & Rose, 1957).
Discussion
The film ‘Twelve Angry Men’ is a classic example of an incident where personal
values and opinions can often cloud sound judgement. The movie displays how the aspect of
persuasion, even on the part of a single person can significantly alter the impressions of a
person, group or even an entire organisation. Schacter et al. (2011) highlights two significant
types of persuasion that can be seen in play. Systematic persuasion, where logic and
reasoning is used to alter the beliefs and thought process of the concerned parties, and
heuristic persuasion, where the focus is given on appeal to habit or emotion, both play crucial
roles in the film where the 8th juror successfully alters the decisions of the remaining eleven
jurors from guilty to not guilty. As it happens, the 8th juror was the only one who was able to
see through the established system and identify instances that did not match with the official
reporting of the crime against an 18 year old bay accused of stabbing his father to death. The
8th juror conducted his own personal research on multiple aspects of the case and highlighted
key instances that showed major discrepancies.
One key significance of the film is that it highlights, inadvertently, how the social
psychology plays a significant role in the film. Some of the jurors held beliefs that because
Introduction
Persuasion is defined as the attribute that can help in changing or influencing the pre-
set beliefs and attitudes, intentions, motivations or behaviours (Gass & Seiter, 2015). In the
context of trial advocacy, persuasion can be used to sway the opinions of the jury either in
favour of or against the accused. In this essay we will be looking at the influence of
persuasion from the classic 1957 film ‘Twelve Angry Men’ where a trial session saw a major
shift in the final outcome for a case that could have possibly altered the course of life of a
young boy (Lumet & Rose, 1957).
Discussion
The film ‘Twelve Angry Men’ is a classic example of an incident where personal
values and opinions can often cloud sound judgement. The movie displays how the aspect of
persuasion, even on the part of a single person can significantly alter the impressions of a
person, group or even an entire organisation. Schacter et al. (2011) highlights two significant
types of persuasion that can be seen in play. Systematic persuasion, where logic and
reasoning is used to alter the beliefs and thought process of the concerned parties, and
heuristic persuasion, where the focus is given on appeal to habit or emotion, both play crucial
roles in the film where the 8th juror successfully alters the decisions of the remaining eleven
jurors from guilty to not guilty. As it happens, the 8th juror was the only one who was able to
see through the established system and identify instances that did not match with the official
reporting of the crime against an 18 year old bay accused of stabbing his father to death. The
8th juror conducted his own personal research on multiple aspects of the case and highlighted
key instances that showed major discrepancies.
One key significance of the film is that it highlights, inadvertently, how the social
psychology plays a significant role in the film. Some of the jurors held beliefs that because
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents