Pepsi Commercial Analysis: Evaluating Marketing Effectiveness

This assignment analyzes a Pepsi commercial, specifically the one from 2019, focusing on its persuasive strategies. The analysis assesses the commercial's effectiveness in using techniques such as exaggeration to highlight the brand's importance and appeal to the audience's emotions (Pathos). The assignment discusses the commercial's ability to build credibility and use the right tone. The author also points out the objections, like the sudden appearance of a person and evaluates whether it could have been done differently. The assignment incorporates the provided commercial link and references the sources like Escobar-Rodríguez and Mochon to support the analysis.

RUNNING HEAD: PSYCHOLOGY 0
PEPSI COMMERCIAL

PSYCHOLOGY 2
Commercial link of 2019- https://www.youtube.com/watch?v=8tLXmpyEreY (Pepsi ad)
1. The 2019 commercial of Pepsi was highly convincing as it used the persuasive strategy to
draw the attention of the viewers towards the brand Pepsi. The advertisement used the
tone of exaggeration by emphasizing on the brand name Pepsi that it is not just ok to have
Pepsi but it is great (Escobar-Rodríguez).
2. The purpose of the brand was to depict the Pepsi, as one of the chosen and most loved
brands among the target segments and there is no such good substitute for it. The type of
persuasive strategy used is of Pathos as it appealed to the emotions of the people.
3. The objections that I have was the way that man appeared all of a sudden and started
lecturing him through different examples that it is not just ok to hear a laughter of a kid or
to stand shirtless in-front of a customer. The entry of the man could be made more
genuine.
4. The commercial built the credibility among the viewers by using the tone exaggeration or
excitement that it is not just ok to have Pepsi but it is phenomenal (Escobar-Rodríguez).
The tone used was right as it conveyed the importance of brand over everything else.
5. No, it could not have been done differently as Pepsi is a well-known brand on globe so
the tone of exaggeration was the most apt one as it was able to showcase the importance
of brand over others (Mochon).

PSYCHOLOGY 3
Bibliography
Escobar-Rodríguez, T. "Facebook practices for business communication among fashion retailers.
." Journal of Fashion Marketing and Management: An International Journal (2017): 33-50.
Mochon, D., Johnson, K., Schwartz, J. "What are likes worth? A Facebook page field
experiment." Journal of Marketing Research 54.2 (2017): 306-317.