E-Cigarettes and Consumer Behavior

This assignment examines the complex relationship between e-cigarettes, consumer behavior, and advertising. It explores the creative aspects of e-cigarette development, including its perceived safety compared to traditional cigarettes, and the role it plays in potentially influencing younger generations towards tobacco experimentation. The paper also delves into the concept of 'dangerous thinking' in innovation, highlighting the potential pitfalls of disruptive ideas and the importance of thoughtful implementation.

Running head: PSYCHOLOGY
Psychology
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PSYCHOLOGY
Table of Contents
E-Cigarettes: Creativity and Dangerous Thinking..........................................................................2
Role of Consumer Behavior in Advertising:...................................................................................2
Dangerous Thinking Concept:.........................................................................................................3
Reference:........................................................................................................................................5

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E-Cigarettes: Creativity and Dangerous Thinking
People have always wondered from where their favorite artists get their inspiration. The
answer in most of the cases is nicotine. Over the years, people have been cautioned from
smoking too many cigarettes, but then what about the factor of creativity that comes with
smoking the marijuana. There came electronic cigarettes, also known as e-cigarettes that are
battery operated mechanisms used by people in inhaling aerosol, flavorings and some other
chemicals (Florida 2014). It has been creative in the sense that research shows e-cigarettes to be
less detrimental than the conventional ones which people smoke on regular basis. E-cigarettes do
not comprise of tobacco. Instead of that, they transmit a nicotine-containing liquid which is
heated into steam and breathed in. The nicotine gratifies the cravings connected with the
addiction of smoking that does not cause the deadly disease of cancer. Creating such a product
has somehow helped in lessening the factor of cancer, especially among teenagers.
It has been creative in the sense that e-cigarettes do not produce any sort of tobacco along
with the countless chemicals found within suggesting it is safer to use these devices than smoke.
The reason for it being stated as creativity is the fact that creation of e-cigarettes has lessened the
smoking of conventional cigarettes to a greater extent, mainly among the teenagers (De Bono
2015). This has been a revelation of some sort, especially when cancer is taking its toll. The idea
is dangerous for the sense; one is not entirely quitting smoking and moreover some of the anti-
smoking agencies identifying these e-cigarettes as more of a threat rather than opportunity.

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Role of Consumer Behavior in Advertising:
Marketers require understanding the fact that the buying performance of their consumers
while planning their advertisement for their preferred impact. Advertisements play an important
role in creating a product image in the consumer’s minds. Advertisements need to be catchy that
contains relevant information about the product and convey the same to the consumers. The
advertising of e-cigarettes might be leading the children in believing that the occasional smoking
of tobacco is not detrimental and has been potentially timely for the younger generation to
experiment with smoking. A year back the European Union brought in new laws for regulating
the ales of tobacco, any sort of promotion, or the advertising of the e-cigarettes were prohibited
(Mann and Cadman 2014). Marketers need to refer to the guidance of the Department of Health
on the advertising of the e-cigarettes, stating the ads for nicotine are not being licensed as
medicines are generally been prohibited. The media that are not been allowed to advertise e-
cigarettes are newspapers, magazines along with display on the internet and email advertising.
Dangerous Thinking Concept:
Dangerous thinking generally starts with provocative break taking in the moment when
something is being introduced that does not fit into the previous frameworks, thereby generating
discomfort along with friction. In making this step possible there is requirement of challenging
the apparatus that has been keeping individuals in the comfort zone. For doing all these, an
individual needs to challenge the “hidden box”; a framework that has been keeping the thinking
of individuals under the control (Florida 2014). This is not quite same as being creative in mind
but being radical disagreement with the conventional thought mode.

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PSYCHOLOGY
Certain buzz words like ‘disruptive thinking’ along with innovation can sometimes be
dangerously misapplied. The meaning of both the terms is different mainly depending on the
place where they are being used. In the house of advertising this might have one meaning while
in the financial houses the meaning just might differ. Creativity at times can be expensive if one
is not careful with overall thing. One can dive into the work without much simplicity and end up
with mixing energy, time and money without much of the results. Organizational leaders cannot
be impulsive while reacting to the dangerous ideas or disruptive thinking. They end up making
poor decisions that has been departing from the organizations which cannot be implemented.
Novelty can never be creative, the cropping up of so many digital tools have been
creating the dangerous postulation that any man on this planet earth can be creative (Baumeister
et al., 2017). Anyone can make a positive contribution to the radical thinking of unique nature,
true creativity is being rooted into the substantive thoughts, not any sort of ideas that can imitate
as certain cheap knock-offs.

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Reference:
Baumeister, R.F., Clark, C.J., Kim, J. and Lau, S., 2017. Consumers (and Consumer
Researchers) Need Conscious Thinking in Addition to Unconscious Processes: A Call for
Integrative Models, A Commentary on Williams and Poehlman. Journal of Consumer Research.
De Bono, E., 2015. Serious creativity: How to be creative under pressure and turn ideas into
action. Random House.
Florida, R., 2014. The Rise of the Creative Class--Revisited: Revised and Expanded. Basic Books
(AZ).
Mann, S. and Cadman, R., 2014. Does being bored make us more creative?. Creativity Research
Journal, 26(2), pp.165-173.