Public Communication in the Context of Coles

C O L E S
Assessment 3: Public
Communication

Public communication
 Way to interact to public regarding the latest happenings at
the organizational level
 Forms a relationship of trust between employers and public
 Prevents from criticism from respective governing bodies
 A good image is rather established
 Brand loyalty increases

Modes of public communication
This can be done in following ways:
Public relations
Communication through visuals
Press release
Oral presentations
Writing for the professions

Modes of public communication
Continued...
 Means of establishing a healthy
relationship with the public and
media
 There will be less criticism in
media
 Criticism happens due to
communication gap
 Communication gap with media is
reduced
 Employees are made aware of the
organizational changes
(Doorley and Garcia 2015)