Health Promotion: Awareness against Obesity
Added on 2023-04-20
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Running head: PUBLIC HEALTH PROMOTION PROJECT
Health Promotion Title: Awareness against Obesity
Students’ Name
Affiliate Institution
Health Promotion Title: Awareness against Obesity
Students’ Name
Affiliate Institution
PUBLIC HEALTH PROMOTION PROJECT 2
Introduction
Obesity and overweight is a critical public health concern and amongst the primary risk
factors to undesirable health in Australia (New Collective to Tackle Australia’s Obesity, 2018).
A projected 27.9% of the youth in Australia are obese or overweight. Obesity brings many issues
to the youth, and obese teenagers are more probable to be overweight in adulthood. It takes a toll
on equally mental and physical health. Being obese escalates the likelihood of developing many
medical problems. This promotion aims at educating youth at Canberra High School on the
consumption of unhealthy foods and the reduction of obesity prevalence. According to The
Obesity Bomb. (2017), excess weight is a crucial risk aspect for type 2 diabetes, cardiovascular
illness, and certain musculoskeletal diseases. Other conditions that have increased in prevalence
in overweight teens include flat feet, sleep apnoea, breathlessness on exertion, heat intolerance
and tiredness. Being obese could likewise make a teen more exposed to lower self-esteem and
unhealthy eating as a measure to regulate weight. According to Testa, Savoia, Su, and Biddinger
(2018), severe obesity has escalated from 18% over the past 18 years, and individuals are
becoming obese at earlier ages. After smoking, overweight in Australia is the primary problem of
illness and needs a severe policy reaction from the central government (Nghiem, and Khanam,
2016). Obesity has also led to premature deaths and increased rates of depression among the
youth in Canberra and Australia as a whole. That is the reason this project outlines a health
promotion campaign that upholds awareness on obesity, its effects on both mental and physical
health, and how to prevent the first occurrence of diseases related to obesity. First, it assesses the
needs of the target group; pinpointing benefits, health promotion approaches, aims, goals, main
message, and evaluation.
Introduction
Obesity and overweight is a critical public health concern and amongst the primary risk
factors to undesirable health in Australia (New Collective to Tackle Australia’s Obesity, 2018).
A projected 27.9% of the youth in Australia are obese or overweight. Obesity brings many issues
to the youth, and obese teenagers are more probable to be overweight in adulthood. It takes a toll
on equally mental and physical health. Being obese escalates the likelihood of developing many
medical problems. This promotion aims at educating youth at Canberra High School on the
consumption of unhealthy foods and the reduction of obesity prevalence. According to The
Obesity Bomb. (2017), excess weight is a crucial risk aspect for type 2 diabetes, cardiovascular
illness, and certain musculoskeletal diseases. Other conditions that have increased in prevalence
in overweight teens include flat feet, sleep apnoea, breathlessness on exertion, heat intolerance
and tiredness. Being obese could likewise make a teen more exposed to lower self-esteem and
unhealthy eating as a measure to regulate weight. According to Testa, Savoia, Su, and Biddinger
(2018), severe obesity has escalated from 18% over the past 18 years, and individuals are
becoming obese at earlier ages. After smoking, overweight in Australia is the primary problem of
illness and needs a severe policy reaction from the central government (Nghiem, and Khanam,
2016). Obesity has also led to premature deaths and increased rates of depression among the
youth in Canberra and Australia as a whole. That is the reason this project outlines a health
promotion campaign that upholds awareness on obesity, its effects on both mental and physical
health, and how to prevent the first occurrence of diseases related to obesity. First, it assesses the
needs of the target group; pinpointing benefits, health promotion approaches, aims, goals, main
message, and evaluation.
PUBLIC HEALTH PROMOTION PROJECT 3
Health Promotion and Target Group Outline
Before the launch of the health promotion campaign, the needs of the target group, their
ethical approval, strengths, and weaknesses, will be acquired and evaluated. Mihrshahi, Drayton,
Bauman, and Hardy (2017) denotes that, an investigation of the society implies pinpointing and
assessing their capabilities and resources obtainable. This campaign centers ion the youth as the
target group for the following reasons. First, studies show that the prevalence of obesity among
youth has increased dramatically over the past five years. In the past, the onset of obesity
occurred from the age of about 35 years. The rate at which teenagers are developing obesity
nowadays is alarming.
Secondly, reports from Cancer Australia have shown an increased occurrence of some
type of cancers among the youth due to obesity. Cancers brought about by being obese include
kidney, esophageal, breast, liver, colorectal, pancreatic, and endometrial cancers (Roberts,
Atkinson, Heffernan, McDonnell, Prodan, and Wiggers, 2019). In the long term, overweight
youth are similarly at risk of developing other chronic illnesses including depression, type 2
diabetes, cardiovascular disease, early deaths, and arthritis. Research has established a link
between the occurrence of heart illnesses and obesity with 15% of individuals with Congestive
Heart Failure being obese or having an account of obesity in their teen years. Similarly, 20% of
the youth with type 2 diabetes are overweight with an additional 7% having severe depression
and low self-esteem concerns.
Health Promotion and Target Group Outline
Before the launch of the health promotion campaign, the needs of the target group, their
ethical approval, strengths, and weaknesses, will be acquired and evaluated. Mihrshahi, Drayton,
Bauman, and Hardy (2017) denotes that, an investigation of the society implies pinpointing and
assessing their capabilities and resources obtainable. This campaign centers ion the youth as the
target group for the following reasons. First, studies show that the prevalence of obesity among
youth has increased dramatically over the past five years. In the past, the onset of obesity
occurred from the age of about 35 years. The rate at which teenagers are developing obesity
nowadays is alarming.
Secondly, reports from Cancer Australia have shown an increased occurrence of some
type of cancers among the youth due to obesity. Cancers brought about by being obese include
kidney, esophageal, breast, liver, colorectal, pancreatic, and endometrial cancers (Roberts,
Atkinson, Heffernan, McDonnell, Prodan, and Wiggers, 2019). In the long term, overweight
youth are similarly at risk of developing other chronic illnesses including depression, type 2
diabetes, cardiovascular disease, early deaths, and arthritis. Research has established a link
between the occurrence of heart illnesses and obesity with 15% of individuals with Congestive
Heart Failure being obese or having an account of obesity in their teen years. Similarly, 20% of
the youth with type 2 diabetes are overweight with an additional 7% having severe depression
and low self-esteem concerns.
PUBLIC HEALTH PROMOTION PROJECT 4
Thirdly, investigations have proved that Australian youth are the most commonly
affected with diabetes. This is as a result of exposure to unhealthy diets. According to Sainsbury,
Hendy, Magnusson, and Colagiuri (2018), the primary driver of poor eating habits is the
endorsement of fast foods and the fact that such foods are relatively cheap and readily available.
Approximately 41%of the energy in the diets of the youth originates from harmful foods. Also
being obese has resulted in unhealthy eating among obese teens as an effort to reduce their
weight. Canberra High School is among the institutions with high mortality rates as a result of
obesity and obesity-related conditions. Most students of ages between 13 to 18 years are
overweight. 51% of the obese teens are females and the remaining 49% are males. Further
research has indicated that more than 69% of the overweight youth are Indigenous Australians.
Health Promotion Aims
This promotion provides awareness on how the youth at Canberra High School may be
enlightened and empowered to prevent obesity. Mental health scholars proposed that recognition
results in environmental and psychological change. Therefore, inspiring individuals to adhere to
healthy diets and increased physical activity is operational in the prevention of illnesses related
to obesity such as type 2 diabetes, cardiovascular diseases, depression, arthritis, and sleep
apnoea. Benefits of this promotion are many. First, investigations show that it is much easier to
prevent the occurrence of obesity than having to deal with it or manage it once it has occurred.
According to Kebbe, Perez, Buchholz, McHugh, Scott, Richard, and Ball (2018), behavioral
interventions are a cheap and effective means to lower the prevalence of obesity-related illnesses
among the youth as 39% are not aware of the root causes for such diseases.
Thirdly, investigations have proved that Australian youth are the most commonly
affected with diabetes. This is as a result of exposure to unhealthy diets. According to Sainsbury,
Hendy, Magnusson, and Colagiuri (2018), the primary driver of poor eating habits is the
endorsement of fast foods and the fact that such foods are relatively cheap and readily available.
Approximately 41%of the energy in the diets of the youth originates from harmful foods. Also
being obese has resulted in unhealthy eating among obese teens as an effort to reduce their
weight. Canberra High School is among the institutions with high mortality rates as a result of
obesity and obesity-related conditions. Most students of ages between 13 to 18 years are
overweight. 51% of the obese teens are females and the remaining 49% are males. Further
research has indicated that more than 69% of the overweight youth are Indigenous Australians.
Health Promotion Aims
This promotion provides awareness on how the youth at Canberra High School may be
enlightened and empowered to prevent obesity. Mental health scholars proposed that recognition
results in environmental and psychological change. Therefore, inspiring individuals to adhere to
healthy diets and increased physical activity is operational in the prevention of illnesses related
to obesity such as type 2 diabetes, cardiovascular diseases, depression, arthritis, and sleep
apnoea. Benefits of this promotion are many. First, investigations show that it is much easier to
prevent the occurrence of obesity than having to deal with it or manage it once it has occurred.
According to Kebbe, Perez, Buchholz, McHugh, Scott, Richard, and Ball (2018), behavioral
interventions are a cheap and effective means to lower the prevalence of obesity-related illnesses
among the youth as 39% are not aware of the root causes for such diseases.
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