Public Health Promotion Assignment Report

Running head: HEALTHCARE
Public Health Promotion Project
Name of the Student
Name of the University
Author Note

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Introduction
According to the definition of World Health Organization (WHO) (2011), health can
be defined as a state of complete physical, mental and social wellbeing and not merely the
absence of the disease or other infirmity. Thus health is beyond the description of the disease
occurrence and has been a significant statement contributing to the current thinking pattern of
the public health. The Public Health Association of Australia (PHAA) (2019) defines public
health as a multidisciplinary set of activities that aims towards protecting and promoting
health while preventing the chances of illness development. Health promotion program helps
in improving overall health and well-being of human group. The following health promotion
project will focus on the teenagers and young adults of school age who hails from middle or
upper middle class family and the chosen health issues include suicide, obesity and alcohol
use. The health promotion project plan will focus on education on risk factors to obesity,
alcohol use and suicide among the chosen target group. The implementation of this proposed
health promotion program will help in improving the overall health and well-being of the
teenage and the young adult population.
Health Promotion and Target Group Outline
The main target group of this health promotion program include the youth and the
teenagers who are school students and are form middle and upper class family. According to
the health National Health Survey published by the Australian Bureau of Statistics, two-thirds
(67.0%) of the Australian adults are over-weight or suffers from obesity and this percentage
showed a significant increase in comparison to the previous year statistics (63.4% in 2014-
15). The survey also indicated that nearly 24.9% of the children who are aged between 5 to
17 years suffer from obesity (2017-18) of them 17% is over-weight and 8.1% obese
(Australian Government Department of Health, 2019). Kinchin and Doran (2018) stated that

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suicide is a leading cause of death among Australians who are 15 to 24 years old. In 2016,
nearly 2862 Australians died of suicide that is twice the value of transport aided accidental
death. The reason behind suicide is a complex outcome between the psychological, social and
biological factors. Due to high rate of suicide among the youth, Australia is experiencing high
rate of economic loss with an estimated amount of $20 to $25 billion. Australian Institute of
Health and Welfare (2019) stated that consumption of alcohol and tobacco is one of the
leading causes of preventable disease and illness among the Australian population. The youth
from the upper class families are more likely to become victims of the increased rate of
alcohol intoxication in comparison to the middle class youth or teenagers. Whereas teenage
from poor socio-economic determinants are victims of the over-weight and obesity issues.
According to Center of Disease Control and Prevention (CDC) (2019), the behavior that
influence weight gain among the teenagers and the young adults include intake of high
calorie and low nutrient food, poor physical activity, sedentary lifestyle depression and stress.
In order to cope with stress and depression young adults or the teenagers become addicted to
alcohol, consumption of alcohol further promotes weight gain. When they are unable to cope
with the depressive symptoms, stress and anxiety or suffer from poor self-esteem leading to
suicide.
Health Promotion Aims
The aim of the health promotion program will be reduce the obesity, alcohol
consumption and rate of suicide among the young adults and teenagers from the upper and
middle class family. The main mode of the health-promotion program includes lack of
healthcare awareness among the youth or the teenagers about the consequences of obesity
and increased rate of alcohol consumption. According to CDC (2019), immediate health risks
of obesity and high rate of alcohol prevention include increased vulnerability of developing

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type 2 diabetes, risk of developing asthma, sleep apnea and musculoskeletal discomfort.
Other complications associated with obesity and alcohol use is high blood cholesterol level,
formation of gallstones and liver disease. Sahoo et al. (2015) are of the opinion that increase
level of healthcare awareness will help to reduce the poor health status of any target
population.
Health Promotion prevention management perspective (primary, secondary or tertiary)
Primary health promotion prevention aims to limit the incidence of illness and
disability among the target population. The main aim of primary perspective will focus on
educational awareness about cessation of alcohol intake (Steenkamer et al., 2017). This can
be done by educating about the harmful effects of alcohol intoxication along with mental
health counselling to educate about mental health outcomes, suicide and alcohol intake.
Secondary prevention aims to restrict the progression of the disease through eliminating the
factors that threatens the health or promoting the factors that promote health (Steenkamer et
al., 2017). Thus secondary health prevention will focus on raising awareness about healthy
diet and physical exercise for promoting weight loss. Tertiary prevention includes reduction
of the consequences of the established disease (Steenkamer et al., 2017). One of the
consequences of the established diseases as obesity and alcohol dependence is increased
tendency of suicide among the teenagers and the young adults. Thus, to reduce the suicidal
tendencies health awareness and the loss after death will be notified to these students. Overall
it can be said that have a strategic prevention framework (SPF) helps to act as a structured
guide for bringing the community change. The successful implementation of the SPF must be
done by bringing social innovations. Coalition process must be linked towards effective
creation of the community-based change (Peterson et al., 2019).