Assignment on Public Relation Adaptation Plan
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Added on 2020-05-04
Assignment on Public Relation Adaptation Plan
Added on 2020-05-04
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Running Head: PUBLIC RELATION ADAPTATION PLANPUBLIC RELATION ADAPTATION PLANName of the studentName of the universityAuthor Note
1PUBLIC RELATION ADAPTATION PLANIntroductionTrue in the corporate social responsibility as one of the main benefactor of womenhealth and empowerment, Avon, one of the known brands in women’s cosmetics andproducts launched a Global program known as “ Kiss Goodbye to breast cancer” in the yearof 2001. The key objectives of the programs was to create awareness and raise funds toimprove provide better support to the cause of breast cancer as well as support for theresearch of breast cancer cure.Over the last 25 years and with the support of Avon’s six millions customers,representatives, Avon walkers and employees have donated more than $800 million to thebreast cancer causes as well as educating about 180 million women about the disease.Avon is supposed to debut its campaign in South Africa in partnership to the SouthAfrican Cancer Society. Avon, South Africa launches its own Kiss Goodbye to breast cancercampaign on November 2017. The awareness program will uphold the significance of thecampaign stating the significance of awareness and early detection of the disease throughcelebrities, charitable events, walk for cause and media relations from the differentdepartments of public, private and entertainment world. The fundraising part of thecampaign would feature the sale of limited edition lipsticks from November throughDecember until January 2018. Ten South African rand to be donated on every lipstick that isto be sold for the support and welfare of cancer patients and support the cancer researchinitiative to benefit the South African women and come from the less privileged segregationof the population (Hendrix, Hayes & Kumar, 2012).
2PUBLIC RELATION ADAPTATION PLANCurrent situation: The ‘Kiss Goodbye to Breast Cancer’ campaign by Avon had launched in the year2001for the first time. The campaign has emphasized on the significance of raising awarenessin women and early detection of the disease as the best cure. In Philippines this campaign hascollaborated with the Philippine General Hospital Cancer Institute and established a breastcare centre there along with purchasing a new mammography machine for the centre. Takingthis program to South Africa would require some changes in the policy due to the culturaldifference in both the countries. Cultural Dimensions: Individualism This is a fundamental issue that has been addressed in the cultural dimension. ThePhilippines is a country with a score of 32 which is considered to be a collectivistic society. Itindicates that there is a close knit commitment with all the group members and there is asense of loyalty in the culture as well (Mazodier & Merunka, 2012)). On the other hand,South Africa has a score of 65 and it is considered as an individualist society. This indicatesthat the social framework in the country is loosely knit and most individuals are expected tolook out for their own selves (Ijabadeniyi, Govender & Veerasamy, 2015). Therefore, this PRcampaign should be targeted mostly towards the individual development in place of massdevelopment in Philippines. Power Distance With the score 94, the Philippines is considered to be hierarchical society. People inthis country tend to accept the hierarchical order where each person has a certain place and nojustification is provided. However, South Africa has an entirely different power distance
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