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Public Relation and Promotion in Travel and Tourism : Report
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Added on 2020-07-22
Public Relation and Promotion in Travel and Tourism : Report
Added on 2020-07-22
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PUBLIC RELATIONAND PROMOTION INTRAVEL ANDTOURISM
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1 ................................................................................................................................................11.1 Define the various role of public relation as promotional tool. .......................................11.2 Description on the diversity of the public and audience inclusive of the stakeholders inparticular destination..............................................................................................................21.3 Description on the significance of the public relation as the promotion tool in travel andtourism. ..................................................................................................................................3LO 2.................................................................................................................................................42.1 Description on the range of the promotional skills and public relation. .........................4LO 3 ................................................................................................................................................53.1 Description on the key media used for the campaign and relation between department andmedia......................................................................................................................................53.2 Define the relationship between the public relation and media. .....................................53.3 Description on evaluation of appropriateness of media...................................................6LO 4 ................................................................................................................................................64.1 Draw public relation plan which helps to identified objectives and public.....................64.2 find out the effectiveness of public relation plan.............................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONThe travel and tourism is consisted of various factors which is really hard to manage. Inorder to make this service effective the various kind of the promotional tool is need to be used. Itis really very important to understand the need of PR and their role in the travel industry. Thepresent report has chosen the tourist destination as the Britain. The main aim is to marking aboutthe Britain so that the value of tourism to the Britain can be enhanced (Takachi and et.al., 2014).In Britain there are 21 countries with the help of effective promotion the economy of thecountries can be improved. Therefore, it can also become the large attraction in the eyes of thevisitors. With the help of public relation and promotion camping the things can be implementedwith the period of 6 months. The present file has covered the following aspects like evaluation,importance, role, uses, and types of media used by PR. The main aim is to enhanced the sellingservices in relation to the travel and tourism. With the help of effective and efficient PR the needof the customer can be identified and it can be full filled so that the economy of the country canget improvised.LO 1 1.1 Define the various role of public relation as promotional tool. The selected destination in this manner is Britain. There is 21 countries which is need tobe promoted by the PR in order to earn large amount of the revenue. The most attraction part ofthis destination is various sea side resort where the visitors can enjoy their leisure of moments.The PR helps to give the favourable image to the products and organization. This all are veryhelpful in manner to meet the business objectives effectively. The main target of the PR is toattend the publicity so that firm is able to ear the high amount of the profitability and theproductivity (Takachi and et.al., 2014). The activities of the PR is very helpful in order to gettingcustomer aware about the product and services in the market so that firm is able to make thebetter decision. This kind of the factors are helpful in relation to make the positive and negativeimage in the mind of the person. This can be true to said that it is very essential to maintain thegood relation with the owners, stakeholders and non profit organization. This kind of theactivities are very helpful in order to earn the huge amount of profitability in the market. In orderto perform the role of PR he should do the things which can able to encourage the promotionaltechniques (Knollenberg, McGehee and Perdue, 2016). The tourism can be promoted with the1
using of various kind of the promotional techniques which is defined in the following manner areas- Technology- The technology plays the important role in order to transfer the useful informationfrom one place to another. With the adoption of computer technology and uses of internet themore number of the customer can be approached. Illustration 1: Public relation(Source: Why Use Social Media For Public Relations,2017)Press release- with the help of the articles in the newspaper, television are helpful in order topromote the destination. Brochures- This is to be made by the travel agency in the attractive manner so that it can able togather the attraction of various number of people.Leaflets- this technique is very helpful in order to send the mail shots to the potential customers.In this manner it can be true to said that the well planned trips sometimes end in theterrible manner (Takachi and et.al., 2014). This happens due to various issues such are as delayin timing of flight, unfavourable climate and all other kind of the function. In order to make theall process effective it is very essential to have the cheerful trip guider so that he is able tomanage the all the function of the trip in the smooth manner.1.2 Description on the diversity of the public and audience inclusive of the stakeholders inparticular destination.It is very essential to have publicity of the travel and tourism sector so that more numberof the customer can attracted towards their services. In this manner the business enterprise playimportant steps in order to carry the business activities in the smooth and effective manner. In2
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