Public Relation and Promotion Assignment

Added on - 22 Nov 2020

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PUBLIC RELATION ANDPROMOTION
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................11.1 Description on role of public relation within travel and tourism as promotional tool.....11.2 Define analyse public within travel and tourism context.................................................21.3 Discussion on significance of public relations to travel and tourism businesses.............3LO 2.................................................................................................................................................42.1 Description on range of public relation and promotional skill to travel and tourismcontext....................................................................................................................................4LO 3.................................................................................................................................................43.1 Analyses media use in public relation.............................................................................43.2. Assessing the relationship between public relation and the media.................................53.3. Evaluating the appropriateness of media used with PR techniques in Visit-Britain.......6LO 4.................................................................................................................................................64.1. Producing a PR plan which identifies objectives and key public....................................74.2. Reviewing the effectiveness of the public relation plan..................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONThe term public relation plays crucial role in terms to maintaining image of enterprise ineyes of general public (Fullerton, Kendrick and Broyles, 2017). It is about maintaining better andeffective relationship along with promotional activity of the enterprise and it creates positiveimpact on public as well this is crucial tool for promoting Travel and Tourism. Thus, it processesused to promote an event, building brand image and attracting customers.The present report is based on business activities of Visit-Britain it is one of the nationaltourism’s agencies and responsible for marketing Britain and developing the Britain visitoreconomy. Moreover, assignment will look over the activities as significance of public relations,analyse public within travel and tourism context, range of public relation and analyse the use ofpublic relations and promotional skills. Lastly, public relation plan will be drawn in order toreview the effectiveness among public.LO 11.1 Description on role of public relation within travel and tourism as promotional tool.Public relation plays crucial role in terms to maintaining in the eyes of public. It is aboutmaintaining relation along with promotional activity of firm and it will provide huge benefitalong with promotional activity of firm and it is very beneficial in terms to enhance reputation ofentity in public eyes (Page and et.al., 2017). On the other hand, visit Britain will focus on publicrelation for Weymouth which is seaside tourism destination. Thus, the role of public relation willbe defined in below presented manner as are-To take initiatives in terms to generate positive news coverage and broadcast in print anddigital media, communication will be an effective tool by which company will able topromote services of seaside tourism destination.To make communication on the daily basis with media personal press release is a toolwhich promote services on every search engine of the internet.Role of PR is to build network relationship with customers and organisational staff byinfluencing specific groups of customers and staff’s organisation. Employees are the onewhich creates effective promotional strategies and customers are the one who adopt it fortheir enjoyment. Therefore, it is necessary for managers to influence them in context ofpromoting seaside tourism ofWeymouth1
Role of PR is to take step in regularly monitoring print and digital media with use ofterms as newspaper, magazine, social media and TV advertisement (Frantál andUrbánková, 2017).By preparing the regular PR updates to management of Visit-Britain is able to understandresponse of public to company’s seaside tourism and its promotionThus, it can be said that the public relation plays essential role in order to build and maintainingbetter terms with customers with the use of promotional tool.1.2 Define analyse public within travel and tourism context.The stakeholder analysis of visit Britain is crucial to determine needs and requirement oftourist (Pike, 2018). In order to generate maximum output with tourism, it is essential to maintainbetter and healthy relation with stakeholders. Thus, this approach can be dividing into dynamicthat is internal and external method. Thus, following points are to be considered towards publicwithin travel and tourism context. These as are-Shareholder-The stakeholders of Visit-Britain are responsible for taking better decision-making power and they invest money into share and debenture of firm. This is very crucial forfirm to include it in decision making process(Gössling, 2017).The investors are aware ofchanging needs of pubic and therefore aids to provide diverse feedbacks and works as to promotepromotion activity in manner as they have idea about latest market trends.Employees-Employees of Visit Britain are diverse and also trained to deal with diverseneeds of travellers. The focus of staff members is on ensuring environmental impact fromtourism and increase in customer satisfaction. However, the diverse staff of company whichhelps in promoting public relation plan of marketing PR trainee with regard to promotion ofseaside side tourism destination. They are people who are not having any power in makingdecision. They are paid individual and works in terms to have monetary benefit and do not seekany advantage in firm. Thus, they perform with customers and other members to generaterevenue for Britain.External stakeholder as are-2
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