PUBLIC RELATION2
Discussion
“There’s Still Nothing Like Australia”, the campaign
There’s Still Nothing Like Australia is an international recovery campaign which was
introduced and launched by Simon Birmingham, the Tourism Minister of Australia in February
2020. According to reports, the campaign is being supported with $25 million which has been
allocated to the Tourism of Australia though Australian Government’s National Bushfire
Recovery Fund (Tourism.australia.com., 2020). Tourism Australia highly depended on the
successful and long-standing global campaign which was the “There’s Nothing like Australia”
and by the new campaign they want to remind people all across the globe that there is still
nothing like Australia which they have successfully turned into a campaign.
Tourism Australia has been working on this campaign closely with their partners in order
to execute and pan out the campaign successfully all across the globe. Initially the campaign was
launched for a different reason however with the new situation and the fear about the
repercussions due to the Covid-19 in the long run has led various tourism and airlines operators
including Malaysia Airlines, Qantas Airlines, Flight Centre and Singapore Airlines contribute
around $20 million to the campaign (Australian Financial Review., 2020). This campaign will
also be launched in various key markets of Malaysia, Singapore, India, United Kingdom and
Indonesia.
History behind the launch of the campaign
The campaign, “There’s Nothing Like Australia” was basically designed in order to
support the heroes of the tourism and industry. This PR campaign was also launched in order to

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