Public Relation Strategy of Adani Group

Running head: PUBLIC RELATION STRATEGY OF ADANI GROUP
PUBLIC RELATION STRATEGY OF ADANI GROUP
Name of the Student
Name of the University
Author Note

PUBLIC RELATION STRATEGY OF ADANI GROUP1
Executive Summary
The report tries to focus on the mining project of Queensland by the Adani group. It is a
known fact that mining projects always have some environmental and social problems, which
are part of this report. This project of Adani Australia has been delayed for more than nine
years of duration, due to the different protests and debates by both activists and
parliamentarians at various times. The report stress on various public relations policies and
campaigns used by the company to address these particular issues. The Grunig and Hunt four
models of public relations are properly applied to this case study, where the fourth model
which focuses on formal research and mutual benefit in between the organization and the
stakeholders of the organization. The public opinion theory of public relations also focus on
the means of information and persuasion to address the problems of mining project, and its
effects. The report tries to apply and analyze the theories on the practical field, and make the
mining project of Adani group a successful one in Queensland, Australia.

PUBLIC RELATION STRATEGY OF ADANI GROUP2
Table of Contents
Introduction................................................................................................................................3
Public relations and Grunig and Hunt’s Symmetrical model by Adani Australia:................4
Application and analysis of Public Opinion Strategy............................................................4
Critique of the PR strategies of Adani:..................................................................................6
The public relations tactics of Adani Group:.........................................................................6
Conclusion..................................................................................................................................7
References:.................................................................................................................................8

PUBLIC RELATION STRATEGY OF ADANI GROUP3
Introduction
Mining is one of the highest revenue generating industries of Australia. As the
Honourable Senator Hon Matt Canavan, Minister of Resources and Northern Australia, the
Australian mining industry is expected to generate a revenue of over $250 billion (Canavan,
2018). Mining operations are crucial for the economic growth of the Australian and a result,
attract considerable attention from the stakeholders like the government as well as the public.
Execution of mining activities requires mobilisation of immense amount of financial
resources manpower and highly advanced machinery. The Australian mining sector owing to
its increasing profitability attracts multinational companies which are capable of mobilising
the immense amount of resources (Export.gov. 2019). The Parliament of Australia reports
that though mining activities which include coal mines are of immense importance as far as
the economic development, employment generation and revenue generation are concerned,
the industry face certain issues as well. Mining activities have immense negative impacts on
the environment which subject these activities to immense amount of intervention from the
government and the public (Aph.gov.au, 2019). The aim of the assignment would be
analysing the response of one such mining company to the environmental issues which it
faced on the way of starting one of its most ambitious mining projects in Australia. The
mining company which would form the crux of the analysis is Adani Group, one of the
leading mining companies in Australia based in India. The analysis would primarily be based
on a recent article published by the Australian Broadcasting Casting which reports the
business conglomerate getting approval from the Queensland Environment Department to
initiate mining and allied construction works in the Galilee Basin (Abc.net.au, 2019). The
paper would be presented from the view point of Adani Group (Adaniaustralia.com, 2019).