Public Relation Theories and Practises | Case Study

Added on - 16 Mar 2020

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[PUBLIC RELATION THEORYAND PRACTICE]CASE STUDY OF UNITEDAIRLINESSTUDENT NAME
PUBLIC RELATION THEORY AND PRACTICEEXECUTIVE SUMMARYPublic relation theories and practises are considered immensely by today’s organisation andtheoretical models related to it have always provided assistance to the managers. If anyorganisation fails to understand its importance, they may have to suffer failure from errorsmade. One such PR error made by a reputed company will be discussed in this report thathad eventually made one of the biggest mistakes related to public relation. This report willstudy the case of United Airlines clanger in which one of the flight passenger was draggedforcefully out from the aircraft aisle. The general public become furious from such adreadful act of the company and made a quick attempt in covering the entire scenario intheir mobile phones which was spread immediately. The severe injuries suffered by thevictim and the negligence of United Airlines have put the entire airline industry intomicroscope. This report will place two relevant theories that could have saved the companyfrom making such a mistake. While supporting those theories, recommendations made atthe end of the report will provide solutions to the managers so that if such incident occursagain, they could take support from it.2|P a g e
PUBLIC RELATION THEORY AND PRACTICETable of ContentsEXECUTIVE SUMMARY...............................................................................................................2INTRODUCTION..........................................................................................................................4MAIN REPORT.............................................................................................................................5CONCLUSIONS............................................................................................................................7RECOMMENDATIONS...............................................................................................................10REFERENCES.............................................................................................................................123|P a g e
PUBLIC RELATION THEORY AND PRACTICEINTRODUCTIONPublic relation can be defined as a management function that institutes and retains two wayreciprocal relationship and communiqué between public, stakeholders and organisations. Asound pubic relation in management systems determines success of companies as itincludes researches, planning and evaluation before the execution of decisions. Publicitymanagement as well as interactions with outside people and government plays a criticalpart in any organisation and to maintain it properly is the key function of PR practitioners(Hazleton,2006). PR can also be termed as a strategic discipline which integratesorganisations with outside people to achieve key objectives behind organisation’sincorporation. Key spokesman or CEO is responsible for making contacts with peoplepresent internally or externally. Sound relationships will always be seen in the form of finerelations between organisation and media along with investors, industry associates andpublic. PR practitioners represent themselves on behalf of their company or brand andconvey news or messages via Social Medias, news channels and magazines. The art ofspeaking and communicating develops after gaining knowledge about PR practicing andskilled ones are those who influence people in favour of the company[ CITATION Hei11 \l 1033]. The basic focus of PRmanagement is to build good relationship with public through4|P a g e
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