Public Relation Theories and Practises | Case Study
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Added on 2020-03-16
Public Relation Theories and Practises | Case Study
Added on 2020-03-16
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[PUBLIC RELATION THEORY AND PRACTICE]CASE STUDY OF UNITED AIRLINESSTUDENT NAME
PUBLIC RELATION THEORY AND PRACTICEEXECUTIVE SUMMARYPublic relation theories and practises are considered immensely by today’s organisation and theoretical models related to it have always provided assistance to the managers. If any organisation fails to understand its importance, they may have to suffer failure from errors made. One such PR error made by a reputed company will be discussed in this report that had eventually made one of the biggest mistakes related to public relation. This report will study the case of United Airlines clanger in which one of the flight passenger was dragged forcefully out from the aircraft aisle. The general public become furious from such a dreadful act of the company and made a quick attempt in covering the entire scenario in their mobile phones which was spread immediately. The severe injuries suffered by the victim and the negligence of United Airlines have put the entire airline industry into microscope. This report will place two relevant theories that could have saved the company from making such a mistake. While supporting those theories, recommendations made at the end of the report will provide solutions to the managers so that if such incident occurs again, they could take support from it. 2 | P a g e
PUBLIC RELATION THEORY AND PRACTICETable of ContentsEXECUTIVE SUMMARY...............................................................................................................2INTRODUCTION..........................................................................................................................4MAIN REPORT.............................................................................................................................5CONCLUSIONS............................................................................................................................7RECOMMENDATIONS...............................................................................................................10REFERENCES.............................................................................................................................123 | P a g e
PUBLIC RELATION THEORY AND PRACTICEINTRODUCTIONPublic relation can be defined as a management function that institutes and retains two wayreciprocal relationship and communiqué between public, stakeholders and organisations. A sound pubic relation in management systems determines success of companies as it includes researches, planning and evaluation before the execution of decisions. Publicity management as well as interactions with outside people and government plays a critical part in any organisation and to maintain it properly is the key function of PR practitioners (Hazleton,2006). PR can also be termed as a strategic discipline which integrates organisations with outside people to achieve key objectives behind organisation’s incorporation. Key spokesman or CEO is responsible for making contacts with people present internally or externally. Sound relationships will always be seen in the form of fine relations between organisation and media along with investors, industry associates and public. PR practitioners represent themselves on behalf of their company or brand and convey news or messages via Social Medias, news channels and magazines. The art of speaking and communicating develops after gaining knowledge about PR practicing and skilled ones are those who influence people in favour of the company[ CITATION Hei11 \l 1033]. The basic focus of PR management is to build good relationship with public through 4 | P a g e
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