Significance of Public Relation and PR activities - Assignment

Added on - 28 May 2020

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UserPublicRelations
Public Relations1Executive SummaryThe purpose of this assignment is to understand the significance of public relation and PRactivities in order to promote the brand. The report will provide this understanding in respectwith the chosen organisation i.e. Samsung. The first part of the report will provide a briefintroduction of the company selected and the visibility of Samsung through the eyes of onlinemedia. In present time there is vast use of online media which the report will explain in contextwith Samsung and its growth. The next part of the report will highlight the promotional strategiesincluding public relations and advertising where it will also be informed that in what mannerSamsung promotes its brand by taking sue of public relation and advertising. The report will sumup by providing that which promotional tool is more effective in present business scenario andwhat are the reasons behind the effectiveness of the tool.
Public Relations2ContentsIntroduction......................................................................................................................................3Overview of Samsung......................................................................................................................3Samsung’s visibility through online media.....................................................................................3Advertising and Public Relations as promotional strategies...........................................................6How Samsung promotes its brand?.................................................................................................7Which one is more effective: Advertisements or Public Relation activities?...........................14Conclusion.....................................................................................................................................14References......................................................................................................................................16
Public Relations3IntroductionIn present scenario, promotion of any brand is a must for achieving strong customer base andadequate sales of the products. The companies are going global and having continuousexpansions in the foreign markets thus it is essential for the companies to have strong globalpresence and brand recognition (Gupta and Singh, 2013). In this report, the key emphasis is onthe public relation (PR) activities and how Samsung take use of the PR activities to promote itsbrand. Advertising and Public Relations are the two most important and key communicationactivities for the company for conveying the messages and informing the customers for attainingdesired objectives and goals. While public relations comprise the maintenance and developmentof a positive image of the company and advertising promotes the sales of the company. Thepaper will provide an in-depth analysis of the ways Samsung promotes its brand and theimportance of Public relation in the promotion of the company.Overview of SamsungSamsung has one of the most renowned and largest electronic manufacturer organisations. It is aSouth Korean organisation which specializes in the system integration, computer memory, semi-conductors, media and the digital appliances. The company has gained and acquired a number ofmilestones throughout its long journey comprising expansions, product lines, public relations,marketing, global business operations and market share. Samsung was established in the year1938 with the efforts of Lee Byung-chull who grounded the company in Korea named SamsungSanghoe as a trading company. Samsung had its establishment in the electronic industry in theyear 1969 and from there the company keeps on expanding itself in number of overseas countriesin various industries (Samsungsem, 2018).Samsung’s visibility through online mediaSamsung has always been one of those companies which have been recognized across the globewith strong brand visibility due its huge advertising, promotions, marketing, campaigns andother media appearances. There has been taken use of both the traditional as well as the onlinemedia by the company. in earlier times, when there was less introduction of online media,
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