4PUBLIC RELATIONS
the recent disasters like the wild bush fires is a prominent example. The employees of
Woolworths can carry on the campaign by using the social media platforms like face book,
twitter and also their own company site (Luttrell 2018). The videos and the posts of their success
stories will be uploaded on the sites so that the majority of the people are getting the information.
The models of theories of PR have also been followed. There are mainly four different models
that fall under the Grunig and Hunt (1984) model of PR relations
Press agent or publicity model
This is a kind of model that is followed by the PR managers to shape only one ended views. It is
because of this reason that they try to propagate only one sided or one ended views and opinions
rather than taking the views from the member on the other end. This kind of strategy does not
really seek the views or the opinions from the audiences. They always try to impose their own
feelings and thoughts over the audiences (Allagui and Breslow 2016).
Public information model
This model tries to move away from the highly manipulative methods used in the press agent or
the publicity model but at the same time this also shows only one ended communication system.
The public information model also restrains from involving a horizontal or both ended
communication system. The press releases or the newsletters are of this kind that usually does
not do any kind of audience research before releasing or before publishing the news (Valencia
and Jones 2018.).
Two-way asymmetrical model

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