Creation of Targeted PR Materials

Running Head: PUBLIC RELATIONS
Topic- Creation of targeted PR materials
Student name
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Author notes

2PUBLIC RELATIONS
MEDIA DELIVERABLES
Press release
Contribution announcement - a social cause with an organizational purpose
Calgary, Alberta, Canada, Release: 6 April 2019. For immediate release
The first Annual donation event of The InfinityTech was held on 4th April 2019. The purpose was to
support the lives of 300 homeless youths off the streets of Calgary. InfinityTech has donated an
amount of $5,00,000 to Homefire, the charitable organization serving the vulnerable children and
youth in Canada. InfinityTech would like to celebrate this social initiative of theirs with you all to
make it successful and meaningful.
For more information feel free to contact us at
PR Consultancy Pvt Ltd.
Alberta, Canada.
Phone- [phone]
Email- [e-mail]
 This is to inform about the $5,00,000 donation made by InfinityTech to the charitable
organization Homefire to support the noble case of supporting 300 homeless youths off the
streets of Calgary.
 The underlying motive of InfinityTech is to improve public relations of theirs and support
social causes to have better business personalization.
Company Boilerplate
InfinityTech is a local technology company in Calgary, Canada. The company has recently started their
initiative of improving public opinion of theirs to strengthen their public relations. Staff retention and
employee valuation is highly supported by InfinityTech and therefore it has started a number of social
campaigns to support its CSR activities.
For more information about InfinityTech contact the below provided details
Contact information
Reach at: @Infinitytech (twitter) and visit community page at @infiniftyglobaltech (Facebook)
Contact person: Sam Andrews, CEO
Address: InfinityTech Solutions, GP Towers, Calgary, Canada- 43
Phone: [phone] email: [e-mail]

3PUBLIC RELATIONS
Facebook post
The target stakeholders are InfinityTech employees, media, public and other non-profit
organizations and charitable trusts.
Face book post:
“...lets’ rise by lifting others” youth empowerment# mission homelessness@ cause for a
purpose
Don’t let them freeze, lets share our warmth. We have been part of their pain, now its your
turn, you gotta act now. Donate your bit so that they have a roof above them. Visit the official
page of ours at [e-mail] and be a part of the public awareness.
The objective of the message is to draw more and more public attention to the fact of
homelessness so that it could be reduced to the extent possible and people remember the name of
InfinityTech afterwards. This will improve public opinion on the tech company and public
relations will become strong and long-termed (Castelló, Morsing and Schultz 2013). The
company will be well remembered for its extensive CSR initiatives and as a result the corporate
culture will improve and employee participation will increase (Cho, Schweickart and Haase
2014). Staff retention will also improve greatly (Himelboim et al. 2014).