Strategies of Enhancing Public Relations through Social Media Marketing

This document discusses the strategies used by companies, specifically TOYOTA, to enhance public relations through social media marketing campaigns. It explores the aim, objectives, target audience, creative concept, key messages, PR strategy, timing and sequencing, and outcomes of such campaigns.

PUBLIC RELATIONS
AND MEDIA-1

Table of Contents
Introduction......................................................................................................................................3
Aim and objectives:.........................................................................................................................3
Target Audience:..............................................................................................................................4
Creative concept:.............................................................................................................................4
Key messages...................................................................................................................................5
PR Strategy: Tools and tactics.........................................................................................................5
Timing and Sequencing...................................................................................................................6
Outcomes.........................................................................................................................................6
Conclusion.......................................................................................................................................6
REFERENCES ...............................................................................................................................7

Title: To identify the strategies of enhancing the public relation through managing the social
media marketing campaign.
Introduction
Public relation are important for every company to be maintained to enhance their
business for longer term (Basu, Schifferes and Knowles, 2018). Thus, to maintain the relation for
longer period, companies organise campaign which is designed before they bring products in the
market. It can be organised by using the advertising method or door to door selling of products
and also organising any social events which can be in terms of donation as well. This helps to
them to enhances the interest of people towards their products and also target audiences by
fulfilling their needs and demand in market. This procedure is important as instead of directly
dealing with public, its is the process of inviting the people to know the strategies which is used
by company to bring such product in the Market and also the benefits of utilizing such products.
As this project is based on TOYOTA company which is the multinational automotive industry
founded by Kiichiro Toyoda in 1937 (McCombs, 2018). This company is famous for its
innovative design and outlook which ranked him as world largest industry to produce more than
10 million vehicle per year. They mainly promote their business online and also engaged with
large number of employee to carry their business at global level.
Aim and objectives:
Aim: To identify the strategies of enhancing the public relation through managing the social
media marketing campaign- A study on TOYOTA company.
Objectives:
 To raise the awareness about the brand image of the company through marketing their
products and services.
 To review the outlook of the TOYOTA company by reaching public through social
media platforms.
 To examines the factors influencing the brand image of the company by adapting the
activity in social media sites.

Target Audience:
By adapting the social media marketing, TOYOTA company target the audience at large
scale. As customers spend more of their time in surfing through internet and thus if they came
across any of the promotional scheme which is sued by company to attract the customer towards
toe ways their products than in such cases there promotional scheme is beneficial for them. At
presents through their strategies it resultant to 105 million readers cross the world came across
through their online promotional sites and also they reach across 3.7 million public in UK itself
to be attracted through their sites (How Toyota Reached 105 Million Readers With Its Social
Media Marketing Campaign, 2018). They target the customer towards their innovative and
creative design in products which resultant in bringing new customers to them. But by adapting
the social media platform these strategies is to be succeed as lot of customer search for the
company products and also it is examined that 212% are increased in IQ blog. They target
audience by fulfil their needs and demands and produce such products which can bring more
comfort than other products. As there prices are nominal but the quality is high rated and than the
main quotes to attract the interest of audience towards their products and services and also the
service are to be provides at low charge which increases their interests to prefer such products
(Sehl, Cornia and Nielsen, 2018).
Creative concept:
TOYOTA company is famous for brining new and innovative design and also attract
customers towards their products and services (Winston, 2016). Thus, through their innovation
concept they are succeeded in attracting new customer towards their products and also it is rated
by wide range of public search for the company sites and also recommend their views regarding
their availability in such cars. By their creative blog writing, they influence the other competitors
in the market by their services and also the methods which they used to attract the interest are to
be managed for longer term. Thus, the major creative concept which is used by TOYOTA
company is to enhance their business through social media marketing reflects the online sites and
the feedback which is to be given by public is to be answerable in accurate manners. The new
concept which they bring in care is that there location is to be tracked by google maps and also
the system is to be constructed in new designing that it is easily connected through android
phones or iphone to helps public to search a place which they are find through google maps
(Marres and Moats, 2015).

Key messages
The public relation concept was to be initiated by taking proper reviews and feedback for
the services which are provided by company and in return they assure that their feedback are to
be taken care and initiated for better productivity. Thus, it resultant is that feedback and reviews
or messages which is given at the time of conducting the public campaign are more important as
it enables the company to examines the interests of the customers (Jones, 2016). To attract their
interests towards their online sites they had to use various promotional techniques or also
enhances the motivational quotes regarding their work achievements. As mainly company uses
various motivational quotes to represent their working techniques and strategies which is used by
them to promote their employees interests in the company and stability to achieving goals in
better way (Critchlow, and et.al., 2019.). As company at the time of promoting their business
through social media platform pay more amount to get the best quotes which represent their
business in more accurate way and also attract their customers to know their working and the
stability of the company to take chances in competitors market) (Griffiths and McLean, 2015).
PR Strategy: Tools and tactics
In this various strategies are used by company to target their customers in context of
enhancing the public relation, to examine the targets of the audiences which is to be initiated to
promote such products (Rawnsley and Ming-yeh, 2015. The major strategy is to be used to
communicate with the customer to know their demand which is to be needed in the products and
also the planning activity which is to be used to bring products in market. There are various tools
and techniques which is used by TOYOTA company to attract the customer and the most
important are in respect of interacting with social media marketing. Public relation are to be
stronger through adapting the social media marketing and also various promotional techniques to
attract the interests of customer towards their products and services (Williams, Harte and Turner,
2015). Thus targeting audience and enhancing their interests by communicating personally and
analysing their reviews regarding the availability of such products which is to be adapted by the
company at larger scale. In this targeting media is the biggest strategies, it's the only way to
promote the new design and strategies used by company to bring such products in market and
also the procedure which as they use to promote such services for longer term growth (Szostek,
2018).

Timing and Sequencing
As every product had the right time to be promote and bring into the market. Thus, there
are lot of method which is used by company to promote such product and also budgets are to be
maintained to promote such business. This is the major factor used by TOYOTA company and
without the accurate budgets and time management they cannot beta competitors through their
innovative techniques (Berry and Kamau, 2016). As TOYOTA company is famous for its
strategies was they always bring their cars where the customer demand sometime new in market
or they are serving for some new technology which fulfil their needs and demand at large scale.
Thus time and budgets preparation both are essential for promoting the products through online
platform and also it brings lot of expenses to develop the creative advertising of such products
and also it is to be launched in accurate time (Thomas, 2016.
Outcomes
Thus, it is resultant to the above report is that social media marketing is effective for the
companies if they use it is better way and make various strategies to promote their products and
services in market for long term growth (Freedman, 2016). But it also results in influencing the
company if they make not such attractive advertising to attract the interest of customer towards
their products and also they enhance their working if they are not useful. Thus, social media are
spread at large scale and thus it consists of lot of methods and strategies to enhances the interest
of customer towards their services. Thus, it also affects if there is no proper budgets and time is
defined to bring products in market) (Sandover, Kinsley and Hinchliffe, 2018).
Conclusion
From the above study it is to be concluded that public relation and media are major
factors which bring more business to the company and if they are to be analysed in systematic
manner and to be used to gain more profits to the company. Public relation are to be done if they
target market according to their needs and demands of such products at large scale. The best way
is to organise various promotional campaign and attract media towards their products. Thus, it
helps them to bring more promotional benefits and enhanced the need of public towards their
company. This also enhances their brand image by investing more time and planning more
accurate budgets for these products.

REFERENCES
Books and journals
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Berry, D. and Kamau, C., 2016. Public policy and media organizations. Routledge.
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Rawnsley, G.D. and Ming-yeh, T.R. eds., 2015. Routledge handbook of Chinese media.
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Sehl, A., Cornia, A. and Nielsen, R.K., 2018. Public service news and social media. Reuters
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Thomas, R., 2016. ‘I think it's absolutely exorbitant!’: how UK television news reported the
shareholder vote on executive remuneration at Barclays in 2012. Critical Discourse
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Sandover, R., Kinsley, S. and Hinchliffe, S., 2018. A very public cull–The anatomy of an online
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Online
How Toyota Reached 105 Million Readers With Its Social Media Marketing Campaign. 2018.
[Online]. Available through: <https://www.jeffbullas.com/how-toyota-reached-105-million-
readers-with-its-social-media-marketing-campaign/>.