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Public Relation Promotion Travel & Tourism Assignment

   

Added on  2020-12-09

14 Pages4861 Words72 Views
Public Relationsand Promotion in Travel and Tourism

Table of ContentsINTRODUCTION...........................................................................................................................11.1 Evaluation of role of public relations in travel and tourism sector as a promotional tool.11.2 Analysis of publics in travel and tourism context............................................................21.3 Discussion on importance of public relations within travel and tourism.........................32.1 Apply range of public relations and promotional skills within travel and tourism..........33.1 Analysis of media used within public relations................................................................43.2 Assess relationship among public relations and media....................................................53.3 Evaluation of appropriateness of media with public relation within travel and tourism..64.1 Produce public relations plan which recognize objectives as well as key publics...........74.2 Review the effectiveness of public relations plan............................................................9Action Plan...........................................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONPublic relations refer to strategic communication process between organisations andindividual which is used to build mutual beneficial relationship with public (Avraham andKetter, 2012). It is a practice which intentionally manages the spread of information amongbusinesses, government agencies and non profit organisation. This assignment is based onVisitBritain, British Tourist Authority which is unified under Development of Tourism Act 1969.In this Margate is taken into consideration which a town in south-east coast in England. Peoplevisit this place as it is known for its seafront art gallery, shell grotto, amusement park and manysandy beaches. This assignment evaluates the role and importance of public relations withintravel and tourism business. Applications of public relations and promotional skills, analysis ofmedia used within public relations. Furthermore, relationship among media and PR is analysedas well as it appropriateness is evaluated. Apart from this, public relation plan is provided andtheir effectiveness is reviewed. 1.1 Evaluation of role of public relations in travel and tourism sector as a promotional tool.The term “Public relations” is defined as a process of creation of affirmative image inmindset of people. It is basically used for formulating the favourable image of organisation,individuals, products or detinations which will assist business to accomplish their objectives(Ciriković, 2014). The destination which is considered in this is Margate. VisitBritain is a touristboard of Great Britain acts as a public relation tool for promoting tourism services within entireMargate. VisitBritain makes all possible efforts for establishment of provisions as well as ruleswhich will enhance the value of tourists who are visiting nation. They are responsible forformulating value of inbound tourism within Margate. It acts as a strategic body for inboundtourism as well as national tourism agency. Role of public relation is mentioned below withrespect to Margate:Issues management: This comprises of identification of problems, trends and issueswhich are significant to VisitBritain in context of Margate. It also comprises of scrutinypublic policy and implements strategies to deal with them. PR in marketing management: In this context, role of PR comprises of third partyendorsement, product placement, trade exhibitions, product publicity and causesassociated with marketing (Evans, Stonehouse and Campbell, 2012)..1

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