Public Relations and Promotion in Travel and Tourism

PUBLIC RELATION AND PROMOTION IN
TRAVEL AND TOURISM

Contents covered in pptContents covered in ppt
For planning regarding conducting public relation campaign following points are to be covered as:
• Overview
• Execxutive summary
• Goals
• PR campagin
• Strategies
• Methods to achieve goals
• Taget audience
• Segmentation of people to meet them
• Key target media
• Publications and programs towards........
• Recommendations
• PR tactics
• Next steps
• Action plan
• References

Overview
• Present study will discuss tools for organising campaign to promote
tourism and pub;ic relations
• However, startegies and targets audiences are to be identified.
• Key target media and appropriate ways to advertise tourism services
effectively.

Goals to conduct public campaign
Following objectives are set for organising the campaign as:
• To prepare strategies for promoting people and
encouraging them towards visiting the resort in wide
range.
• To understand concept of target media and PR tactics

PR campaign to achieve goals
Following things are to be done for PR campaign and public
relations:
• Communicating with people regardibng upcoming event
• Advertising atrractively to motivate people for attending
the campaign

Strategies
For organising PR campaign, below mentioned strategies are to be
implemented as:
• Identifying people's interest towards resort
• Planning for adequate fund and resources
• Advertising campaign through using social networking sites,
communicating people etc.

Methods to achieve set goals
Following techniques are applied for organising PR
campagian towards promoting resort as:
• Promoting upcoming campaign through different
sources
• Contacting with people in wide range

Traget audience
• Target audience refers as targeting audiences that can
attend the PR campaign for resort.
• It is essential for preparing appropriate plans and
encouraging people towards the campaign at maximum
level.

Type of people
On behalf of traget audience, segmentation is conducted on
following segments as:
• Demographic: According to age, gender
• Social: Regarding public choice, social systems etc
• Geographic factors: Includes location, area,region.

Taget media
• For promoting the resort and building public relation use of
Social media is appropriate.
• It is considered as one of the effective method that can help in
attracting more people towards the destination.

Publications and programs towards PR
efforts
Publications in newspapers and magaziens for
encouraging people towards attending the
campagian.
Including this, programs are conducted for
public relations and maintaining them as well.

Recommendations
It is essential to consider following recommendations for
conducting PR campaign to encouarge people towards
visiting resort as:
• Consisdering ethical considerations during promotion of
campaign
• Costs incurred on conducting the campaign should be
effective.

PR tactics
Other than organising PR campaign, following ideas can be
used for encouragingt people as:
• Contacting with poeple using information technology tools.
• Advertising in newspaper and magazines for promoting
people in wide range

Next steps
In the future time, following ways can be used
for PR compaign as:
• Online marketing
• Providing schemes for tourists who visit the
resort frequently.

Action plan
For promoting PR campaign and encouraging people towards
attending it on large scale, following action plan is to be
implemented as:
• Promoters of the campagian are workers of the resort.
• They contacted with people and advertises the upcoming
campaign in wide range.

References
Austin, E.W. and Pinkleton, B.E., 2015. Strategic public relations
management: Planning and managing effective communication
campaigns (Vol. 10). Routledge.
Camilleri, M., 2014. Advancing the sustainable tourism agenda through
strategic CSR perspectives. Tourism Planning & Development. 11(1).
pp.42-56.
Connell, J., 2012. Film tourism–Evolution, progress and prospects. Tourism
management. 33(5). pp.1007-1029.