Public Relations and Promotion in Travel and Tourism

Public Relations and Promotion in Travel and Tourism

INTRODUCTION
• To develop effective relationship with customers it is important for Weymouth
destination to create an proper strategies which overall lead to attract customers and to
meet business goals of organisation.

APPROPRIATNESS OF MEDIA
PR teams has followed three tools of media for its suitable campaign. Three tools which
used by team is press release, press meetings and social media.
Press release helps Weymouth to create brand awareness, promote products and services.
Social media helps in promoting services directly to customers of business market.
Appropriateness of social media in market strategy:
• Communicate authority
• Encourage engagement