Public Relations and Promotion in Travel and Tourism Assignment

Added on - 22 Nov 2020

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Public Relations and Promotion in Travel andTourism
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1. Evaluate and discuss importance of public relations as promotional tool to be applied inthe chosen seaside tourist destination.....................................................................................11.2 Analyse the diversity of public or audiences which included current and potential visitorsand other stakeholders in travel and tourism context.............................................................31.3. Undertake audit of chosen destination environment in setting of goals and objectives withapply PR and promotional skills to produce public relation plan..........................................4TASK 2............................................................................................................................................62.1. Identify and analyse key media that can be used in campaign with assess relationshipbetween public relation and media.........................................................................................6TASK 3............................................................................................................................................73.1. Evaluate appropriateness of media that have been chosen in PR campaign to justify whyit is suitable for your campaign..............................................................................................73.2 Relationship between department and media..................................................................83.3. Review of effectiveness of public relations campaign and discuss strategy to put in placeto implement plan...................................................................................................................8TASK 4............................................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONPublic relation and promotion contain important consideration in tourism institutions.Tourism industry, it employed by each of the companies and institutions that analysed toimplement promotional and communicative policies (Granville, Mehta and Pike, 2016). In thepresent report, Durdle Door destination has been selected which exists in England near seaside. Itis a natural limestone arch on the Jurassic Coast which is near to Lulworth in Dorset, England. Itis privately owned by the Welds who is family and owns 12,000 acres and open for public.For gaining insight information of the present report, it covers importance of publicrelations as promotional tool that can be applied in seaside tourist destination. Furthermore, itincludes audit of chosen destination environment in setting of goals and objectives with apply PRand promotional skills to produce public relation plan.TASK 11.1. Evaluate and discuss importance of public relations as promotional tool to be applied in thechosen seaside tourist destinationThe destination is Durdle Door which exists in England. It is famous for naturallimestone arch on Jurassic Coast near Lulworth in Dorset, England. The name Durdle is derivedfrom old word thirl which mean drill. This destination is open to the public all year round with1Illustration1: Seaside tourist destination in Britain(Source:Durdle Door,2018)
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