Corporate Social Responsibility of Uber in Australia

Running head: PUBLIC RELATIONS
PUBLIC RELATIONS
Name of the Student
Name of the University
Author Note

1PUBLIC RELATIONS
CSR or Corporate Social Responsibility can be defined as the initiatives adopted by
businesses for building a sustainable development of the organization or the environment in
which it is operating through the delivery of social, environmental and economic benefits to
all the stakeholders associated to the operation and effects (Chandler 2016). The main
purpose of Corporate Social Responsibility is to ensure the ethical structure of the businesses.
The activities aims at responding to the impacts of the business actions adopted for operating
in an environment (Crane, Matten and Spence 2019). The benefits of Corporate Social
Responsibility for businesses includes brand recognition, positive reputation, organizational
growth, positive financial condition, increased loyalty and reducing the regulatory burden
(Crane, Matten and Spence 2019). The purpose of the paper is to reflect the demonstration of
Corporate Social Responsibility activities by selecting a private sector organization. The
organization selected for this paper is Uber, Australia. The paper will also evaluate the
manner in which the selected organization have involved stakeholders for facilitating the
initiatives. The paper will be concluded by presenting a summary of the Corporate Social
Responsibility actions and responsibilities.
Headquarter of Uber Technologies Inc. is located in California, San Francisco. The
Transport Network Company is known for offering services like ride services, bicycle-
sharing services, peer-to-peer ridesharing services and food services. Uber is operating in
around 785 metropolitan areas across the globe as well as the services can be facilitated
through the website and its mobile app. The change in the industry due to its impact on the
sharing economy is termed as ‘Uberisation’. The core value of uber also includes the actions
for building future by the help of an active and shared mobility system as well as the ability
to have a cleaner operation in cities. The various strategical actions includes the ridesharing
initiative, which can help the step towards hybrid cars, for the purpose of reducing carbon
emission. The Uber Pool concept was introduced for responding to the increasing concern of
pollution in the presence of personal car service (Crowther and Seifi 2018). Pooling makes

2PUBLIC RELATIONS
the efficient use of car capacity by decreasing the impact on environment as well as the
affordable prices help the people to transit without the concern of affordability (Ireland and
Clausen 2019). Uber have reflected various practices for the support of increasing concerns
of society like Uber HUE which initiated the promotion of Black culture, inclusion as well as
diversity in regards with the recruitment of employees. Uber is also involved in promoting
the women participation in the business process. Uber have planned to allocate 3 million US
dollars for supporting initiatives in enhancing women participation as well as for the people
who are underestimated into technology sectors. The company functions towards facilitating
a diverse experience for the customers and employees. UberABLE is responsible for
sustaining inclusion and diversity for the employees supporting and/or living with disabled
people (mental and physical) (Grayson and Hodges 2017). One of the large scale initiative
adopted by Uber in Australia in response of the community concerns is the ‘Uber and Red
Cross Clothing Drive’ (uber.com 2019). This initiative involves partnering with the
Australian Red Cross as well as introducing a booking time for 12pm and 4pm on the 3rd of
June for the purpose of facilitating free delivery service of extra clothes to the Red Cross
stores (Redcross.org.au 2019). The leading community services and humanitarian aid charity
Australian Red Cross started in the year 1914. The main purpose of Red Cross is to empower
as well as to support communities at their vulnerable times by reducing the sufferings in
Australia and in other countries by the strength of humanity (Ferrell et al. 2013). Clothes will
be taken from the requested areas as well as are deliver free of cost to the stores which can
sell them for earning money for people facing vulnerability. On Sunday June 3rd, the rides
were conducted in Perth, Australia for facilitating the clothing donation conveniently
(uber.com 2019). Uber have partnered with Red Cross in Australia earlier by partnering as
well as have experienced an estimated donation of 800,000 Australian dollars’ worth clothing
items. The Uber and Red Cross Clothing Drive in the year 2017 reached out to nine cities in