2 •Apparently,publicrelationcanbedefinedastheprocessofmanaging information between two parties for example from an individual to the public or from a certain organization to the public (Seitel, 2017). •Public relations theories are of importance to public relation officers since they help understand them how public relations work. •James Grunig who has practised public relations for four years came up four modelsthathavehelpedpractitionerstounderstandbetteraboutpublic relations. These models includes Public Information model, two way Asymmetric Model, two way symmetric model and press Agentry model (Birkland, 2015). •In this presentation we are going to have a case study whereby the two way asymmetric model is depicted.
•In our case study, we are going to look at a case study whereby many Australians lost millions of shillings to scammers. •According to Scamwatch data, 1.8 million dollars was lost to dating and romance scams. •This amount is believed to be much higher as put by Delia Rickard who is the deputy chair of the Australian Competition and Consumer Commission (ACCC). •In these dating and romance scams, offenders took advantage of the public loneliness as a result of lacking a partner so as to extort money from them. (Whitty, 2018). •Ms Rickard said these scams were cruel since an individual may lose over one million dollars, mortgage their homes thus becoming emotionally devastated.
•In the year 2016, there were more than four thousand cases that were submitted to Scamwatch concerning dating and romance scams. •ACCC do not have enough resources to police such kind of huge numbers but they have developed a way of having educational campaigns in order to warn the public. •The commission also employed a way of advising victims, banks and various social media platforms to put the right measures in place and prevent future scams.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
•The measures put in place by Australian Competition and Consumer Commission of going public was of great help since it helped victims know that they were being conned their money. •This is evident because one man had shared his conversion with a certain woman. •He had met with the woman on one of the common Australian dating website and after the woman had requested for money from the man for several days, the man was ready to send the woman some money but the bank officials alerted him that he was being swindled. •This shows that the measures put by ACC had some positive effect on eradicating the menace.
•According to my own perspective, I would advise people who have been of victim of these scammers not to fear and open up about the issue. (Theaker, 2017). •This is because those people who still believe it’s a wonderful relationship will come to realise that it’s just a scam thus saving them their money. •Culprits caught swindling money from the publics should be apprehended and sued for cyber-crime offences.
•In conclusion, we can see that the two way asymmetrical model can be explained in our case example. •It is two way in which one individual persuades the other in order to come to a transaction. Here the scammers are abusing the use of social media to cone innocent people.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Bibliography •Seitel, F. P. (2017).Practice of Public Relations. Pearson Education. • •Birkland, T. A. (2015).An introduction to the policy process: Theories, concepts, and models of public policy making. Routledge. • •Theaker, A. (2017). What is public relations?. InThe Public Relations Strategic Toolkit(pp. 17-27). Routledge. • •Whitty, M. T. (2018). Do you love me? Psychological characteristics of romance scam victims.Cyberpsychology, Behavior, and Social Networking,21(2), 105-109.