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Reach Café Contents Introduction

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Added on  2020-05-28

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Running Head: Public Relations Public Relations 3 Public Relations & Strategic communications Reach community cafe Contents Introduction: Reach Café Background 1 Key Stakeholders 1 Strategic communication 2 Recommended strategies 2 Promotion during Reach community services society events 2 Social media 2 Newspaper advertisements for the organization 3 Fundraising campaigns 3 Media relations 3 Conclusion 4 References 5 Introduction: Reach Café Background ABOUT THE CAFE What Community café – Reach café When Started in 2017 Why To provide support and social group Who To the senior citizens Where Bukit Batok, Singapore How Initiative

Reach Café Contents Introduction

   Added on 2020-05-28

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Running Head: Public RelationsPublic Relations & Strategic communicationsReach community cafe
Reach Café Contents Introduction_1
Public Relations1ContentsIntroduction: Reach Café Background............................................................................................1Key Stakeholders.............................................................................................................................1Strategic communication.................................................................................................................2Recommended strategies.................................................................................................................2Promotion during Reach community services society events......................................................2Social media.................................................................................................................................2Newspaper advertisements...........................................................................................................3Fundraising campaigns................................................................................................................3Media relations.............................................................................................................................3Conclusion.......................................................................................................................................4References........................................................................................................................................5
Reach Café Contents Introduction_2
Public Relations2Introduction: Reach Café BackgroundABOUT THE CAFEWhatCommunity café – Reach CaféWhenStarted in 2017WhyTo provide support and social groupWhoTo the senior citizensWhereBukit Batok, SingaporeHowInitiative by Reach community centerReach community service society is a charitable organization based out of Singapore. The organization was built with the aim of helping the underprivileged. Reach community café has been built in October 2017. The café is unique and one of a kind. It is entirely run by senior citizens of the country (Straits Times, 2017). The basic idea is remove these citizens out of their isolation and help them build a social circle and support system they can rely upon. The café has no paid workers and is entirely run by volunteers (The New Paper, 2017). The café is run by the seniors of the city for the seniors of the city. The café is located in a rather centralized area of Singapore, Bukit Batok. This report throws light on the target market as well as the marketing and public relations strategy that can be adopted by Reach community café in order to reach out to a wider audience and set the right positioning for their incredible endeavor. Key StakeholdersStakeholder of any organization includes all the people who are directly or indirectly related to the organization. Stakeholders form the backbone of any organization and hence it is imperative to identify them and understand their needs. The key stakeholders for Reach community café are as below:1.Senior volunteers2.Senior customers3.Other volunteers
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