Marketing and Public Relations Strategy - Report

Added on - 28 May 2020

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Running Head: Public RelationsPublic Relations & Strategic communicationsReach community cafe
Public Relations1ContentsIntroduction: Reach Café Background............................................................................................1Key Stakeholders.............................................................................................................................1Strategic communication.................................................................................................................2Recommended strategies.................................................................................................................2Promotion during Reach community services society events......................................................2Social media.................................................................................................................................2Newspaper advertisements...........................................................................................................3Fundraising campaigns................................................................................................................3Media relations.............................................................................................................................3Conclusion.......................................................................................................................................4References........................................................................................................................................5
Public Relations2Introduction: Reach Café BackgroundABOUT THE CAFEWhatCommunity café – Reach CaféWhenStarted in 2017WhyTo provide support and social groupWhoTo the senior citizensWhereBukit Batok, SingaporeHowInitiative by Reach community centerReach community service society is a charitable organization based out of Singapore. Theorganization was built with the aim of helping the underprivileged. Reach community café hasbeen built in October 2017. The café is unique and one of a kind. It is entirely run by seniorcitizens of the country (Straits Times, 2017). The basic idea is remove these citizens out of theirisolation and help them build a social circle and support system they can rely upon. The café hasno paid workers and is entirely run by volunteers (The New Paper, 2017). The café is run by theseniors of the city for the seniors of the city. The café is located in a rather centralized area ofSingapore, Bukit Batok. This report throws light on the target market as well as the marketingand public relations strategy that can be adopted by Reach community café in order to reach outto a wider audience and set the right positioning for their incredible endeavor.Key StakeholdersStakeholder of any organization includes all the people who are directly or indirectly related tothe organization. Stakeholders form the backbone of any organization and hence it is imperativeto identify them and understand their needs. The key stakeholders for Reach community café areas below:1.Senior volunteers2.Senior customers3.Other volunteers
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