Public Relations of “All Home”

Running head: PUBLIC RELATIONS OF “ALL HOME”
Public Relations of “All Home”
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1PUBLIC RELATIONS OF “ALL HOME”
The AllHomes Real Estate of Canberra , is the leading property estate in Australia and
has become one of the leading and the well trusted brands in Australia.
The Real Estate has a very effective communication strategy and it builds relations with
the community and advertises through the digital platforms as well as through the non digital
methods. The weekly property lift outs that are published in the newspapers such as The
Canberra Times, The Financial Review, The Sydney Morning Herald and The Age. These papers
cover the best in Australian property and editorial.
The real estate company has also effective communication strategies and it has
accessibility of the online website. The company has reached an average unique audience of
more than 9 billion people who are interested in the properties. With the help of website , the real
estate company has been able to reach a lot number of customers and more than 2 million people
visit the website every month, thus providing a national reach (ACT, 2019). The website
includes the new listings which are uploaded and updated almost everyday. In accordance with
this the dedicated in-house editorial team continues to lead the local and the global property
market through the magazines and the online news. It covers all the topics, starting from the
different price ranges of the houses and the suburb sales record to the rates of the luxury homes.
The Allhomes magazine published, compliments the online present standard of the editorial
along with the best quality of the display advertisements and also drives the customers to the
website (www.allhomes.com.au, 2019). The adverstisements also drive greater visual impacts
over the wide range of audience. Also the Real Estate company has an access to the mobile App
of All Homes, thorough which it advertises and communicates with the people worldwide. The
premium guide to the property estates is the Allhomes magazine that is circulated along with the
famous Australian newspaper of The Canberra Times’ every Saturday.