Public Relations Plan for Wounded Warrior Project

The assignment requires developing a public relations plan to manage the crisis faced by the Wounded Warrior Project due to negative publicity. The plan should aim to regain employee loyalty, change the public's attitude towards the organization, and modify the media's perception of the project. The action plan involves defining the campaign strategy, selecting a team, investigating the problem, analyzing financial statements, meeting with employees, making necessary changes, and utilizing the media to assure the public that the situation has been rectified.