Public Relations Research Paper
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Added on 2020-05-16
Public Relations Research Paper
Added on 2020-05-16
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Running head: PUBLIC RELATIONS IN SOCIETYPublic relations in SocietyName of the StudentName of the UniversityAuthor note
1PUBLIC REALTIONS IN SOCIETYThe culture of a place is something that is reflected in every practice that is prevalentin a country1. The culture of a place is the backbone on which every other system is basedand it is culture that acts as the base for all that occurs in the governance of a country and itssystems2. Public relation on the other hand is the process of communication that is taken up toreach out to the mass and make something effective or establish any system3. The publicrelations industry is very important for countries in order to reach out to the world andestablish an image among other countries4. The link between culture and public relation isvery obvious and logical in nature. The culture bound nature of every place connects publicrelations with the culture of the place. Culture is something that affects the communicationpattern and as it is evident that public relation is a communication activity, it is clear that bothculture and communication are related to each other5. The society and its various culturalimplications decide the style of communication that will be present in the country. Theproject examines how culture has its influences in the Public relations of the country and itsvarious spheres mainly entertainment.Singapore is a country that enjoys a cosmopolitan nature in the society. People fromvarious cultural backgrounds and roots live together and have a healthy level of interactionamong them6. The place has a mix of Malay, Indian, European and Chinese people in thepopulation. The streets of Chinatown are seen in the country as well as the little India and the1Samaha, Stephen A., Joshua T. Beck, and Robert W. Palmatier. "The role of culture in internationalrelationship marketing."Journal of Marketing78, no. 5 (2014): 78-98.2Handley, Sean M., and Corey M. Angst. "The impact of culture on the relationship between governance andopportunism in outsourcing relationships."Strategic Management Journal36, no. 9 (2015): 1412-1434.3Theaker, Alison.The public relations handbook. Routledge, 2013.4Vitouladiti, Ourania. "Content analysis as a research tool for marketing, management and developmentstrategies in tourism."Procedia Economics and Finance9 (2014): 278-287.5Crowley, David, and Paul Heyer.Communication in history: Technology, culture, society. Routledge, 2015.6Beck, Ulrich, and Daniel Levy. "Cosmopolitanized nations: re-imagining collectivity in world risksociety."Theory, Culture & Society30, no. 2 (2013): 3-31.
2PUBLIC REALTIONS IN SOCIETYMuslim characterized Arab streets, all stay in harmony with each other and refer tothemselves as Singaporeans. The Chinatown area displays all the Chinese cultural elementsand has a concentration of the Chinese population7. The Little India has variety of Indiancuisines and the south Indian buffets dominate the food stalls of the place8. All these placesare well connected by the public transport and hence it allows people to get taste of thevariety very easily. The racial groups have their distinct celebrations and all are celebratedequally throughout the year. The unique character of each group is preserved in the country.So many cultures in the place make it the most diverse culture in the world. The various languages that are spoken here are English, Malay, Mandarin, Tamil andChinese9.The place has many fascinating buildings that have religious influence to theirarchitecture and this makes the place look very beautiful and representative of the diversityprevalent in the place. The official holiday list of the place incorporates the holidays of all themajor religions such as Hinduism, Christianity, Buddhism, Taoism and Islam10. The food ofSingapore portrays the rich cultural diversity that the place possesses. The cuisines fromMalaysia, China, India and Indonesia come together and form hybrid delicacies that are verypopular in Singapore. The huge diversity has led to the place being referred to as a secularimmigrant country where government is very protective of all the religious sentiments11. 7Lee, Sean, Ian Phau, Michael Hughes, Yu Feng Li, and Vanessa Quintal. "Heritage tourism in SingaporeChinatown: A perceived value approach to authenticity and satisfaction."Journal of Travel & TourismMarketing33, no. 7 (2016): 981-998.8Goh, Daniel PS. "Multicultural carnivals and the politics of the spectacle in global Singapore."Inter-AsiaCultural Studies14, no. 2 (2013): 228-251.9Cavallaro, Francesco, and Bee Chin Ng. "Language in Singapore: From multilingualism to Englishplus."Challenging the monolingual mindset156 (2014): 33.10Chan, Andrew, and Md Saidul Islam. "State, religion, and environmentalism: fostering social cohesion andenvironmental protection in Singapore."Environmental Sociology1, no. 3 (2015): 177-189.11Lai, Ah Eng, Francis Leo Collins, and Brenda SA Yeoh, eds.Migration and diversity in Asian contexts.Institute of Southeast Asian Studies, 2013.
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