Public Sector Marketing

Public sector marketing

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Practical cases from the course....................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Public sector marketing could be defined as the marketing which is focused by
governmental businesses for the purpose of spreading awareness about all the products that are
offered to the customers. It is highly focused with the articulation and formulation of solutions
for the relations and exchange which is taking place between the customers and government. It is
very important for all the public companies to make sure that they are able to market all their
products in systematic manner (Ali Alremeithi, 2017). One of the largest public organisation in
UK is NHS which was founded in year 1948 and since then it is working for welfare of the
society. Present essay will be focused with this entity and other public companies for analysing
the marketing activities that are performed by them. Some of the points that will be discussed in
this report includes discovery of marketing, strategic marketing processes, discussion of social
and psychological aspects, market segmentation and target marketing, categories of consumer
and industrial goods etc. Additionally, coverage of brand management is also covered in this
essay.
MAIN BODY
Practical cases from the course
Marketing could be defined as the activities which is performed by businesses for the
purpose of spreading awareness about different types of products that are sold in the market. It is
very important for all the businesses to make sure that effective strategies for marketing are
formulated by them as it can help to meet all the future goals such as higher brand recognition,
value and image. If a business will not be able to market the services or the products that are sold
in the market, then it may result in losses for business. NHS is one of the largest public sector
companies which are operating business for benefit of society. In order to sustain in the market,
it is very important for such entities to make sure that they are able to perform effective
marketing related activities (Ayyagari, Parahoo and Harvey, 2018).
Marketing is the analysis of all the efforts which are made by businesses for the purpose
of spreading awareness about all the products and services that are sold in the market. It was
discovered centuries ago because in every era it was required to attract large number of
customers. Apart from this, it was also needed to make sure that the plans that are formulated by
the businesses for future are executed in systematic manner or not. As NHS is a large company
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