Publics and Counterpublics: Impact of Media on Society

Running head: PUBLICS AND COUNTER PUBLICS
Publics and Counter publics
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Author Note

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PUBLICS AND COUNTERPUBLICS
Answer 1
The society functions in a number of ways in meeting the different needs and the
requirements of the people in the society. In the last few decades there has been a considerable
change in the perception of the society among the common people. The advent of the modern
commination technologies based on the internet and the different structural and the functional
changes that help in the overall development of the society. The political and the ideological
scenario in the global context is based on the different communication channels in the society
(Rasmussen and Leahy 2018). One of the important issues in this context is the fact that the
different aspects relating to the overall growth of the people and the society are affected by the
social and the media perspectives. The people in the society or the public are greatly influences
by the new methods of communication that are prevalent in the society. Habemas however points
out the fact that in the modern context the overall scenario of the public mass media and
communication is such that we have become the consumer of the media and the mass
communication instead of being the audience. The majority of the in the modern society is used
for the propagation of the propagandist ideologies instead of the different perspectives relating to
the different scenarios (Habermas 1987). The perspectives of the global communication has been
widely influenced by the ideals of the individuals being influenced by the media in the society
for the overall selling of the idea to them to form their opinions.
The age old ideological state apparatus and repressive state apparatus by Althusser have
taken its modern form and is inculcated in the society using the different sociocultural
perspectives such as the propagation of the political ideologies on some media channels. One of
the major issues on the modern context relating the people conception of the media and the

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ideology spread by the media. The different social and the cultural perspectives relating to the
situational and social scenarios. But there are counter publics who exist in the modern society in
the context that they stand against the usual norm of the normal public with similar cultural and
ideological thinking. The people in this context give preference to their individual perspective in
the society and give rise to the sociocultural scenarios relating to the different aspects of the
social and the cultural scenarios (Forester 1987). The people who form the norm and the culture
as per the needs of the society. The different social and the overall individual perception of the
society regarding the different aspects relating to their position in the society.
The induction of the cultural capital among the society people leads the creation of
ideologies which help them in regressively thinking about the social and the moral duties
towards the society. The counter publics on the other hand think more freely and question the
norms of the society which the others have to adhere to. The conflicting ideologies lead to a
number of states in the society in the current internet based digital media age. The internet is the
platform of communication and expression in the modern society and the public's and the
counter publics in this context use the media to communicate with each other (McIntosh 2015). It
is seen that the use of social media is one of the important channel of communication in the
modern society and a way of expression and propagation of ideas. These channels are used
expertly bi publisher counter publics to express their ideologies in the society.
It is also seen that the people living in smallest groups are it is a common scenario that
the politics uses the ideologies of the public send counter publics to their own personal gains by
pitting them against each other (Mansbridge 2017). For example It is seen that when someone
post something about their own personal freedom which violates the social norms they are
bullied and face extreme violence against them by the society. On the other hand video is used to

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PUBLICS AND COUNTERPUBLICS
propagate idea about politicians and others for the better results and the Orphan the media houses
are divided between the political parties.
Answer 2
The public sphere is a domain where the people of the society interact with each other
and discuss issues which are important to them. General perception of the first public sphere has
changed through time and the development of the society. In the earliest societies people used as
Triangles and the public sphere consisted of the local meetings and interactions with their heads.
Gradually the exchange and the concept of public sphere became was meetings and community
meetings to discuss ideas for the development of the society. In the modern context to public
sphere has a important role to play in the development of the society (Chan 2018). Since the
advent of democracy public planning and infrastructure development. Hi in the modern context
the public sphere has gradually changed from an expression to a debate over the different
communication platforms. In the morning mass media is becoming increasingly consumer based
payments approach and the public Sphere in this context is great danger. As the public sphere
depends on the news and the information it was under media to formulate its ideas the very
conception of new kind of media has who made the consumers of the information. Most of the
media is used by the general society to reinforce their preconceived notions rather than getting
information and understanding ideas (Olson 2017).
Public sphere therefore we see physical structure of waste for sharing the ideas in the
society but it has greatly beam is managed and affected in the modern society by the kind of
information people are receiving. The modern public sphere exist over social media and different
websites where people change their views and Express themselves about a topic that is being